Equativ Knowledge Base

Create sponsored product campaign

Published February 9th, 2026 by Johannes Wiesheu

Overview This document explains the creation process of sponsored product campaigns. These campaigns are auction-based (real-time bidding) and contain native ads (no image or video creative assets). Key concepts The following table contains key concepts for a better understanding of sponsored product campaigns. Term Definition Bid Sponsored product

Ad format: Squad

Published May 27th, 2026 by Johannes Wiesheu

Overview This document contains information about the Squad format. Example Default (16:9 video) Required assets To build this format, you need the following assets: A video or an image. A list of products. Customizations See Squad format customization. Tracking For more information about the properties for each beacon type, see Ad-centric trackers

Video fold

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Fold". The "Video fold" creative template displays a bar that sticks at the bottom of the page with a small video player. On mouse over, the ad expands and shows the video in full screen mode. Demo Video fold demo Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ IFra

Ad format: Sponsored products

Published June 6th, 2026 by Johannes Wiesheu

Overview This document contains information about the Sponsored products format. Technical details This format must follow the specifications of a native product tile on your website. Under the Digital Services Act (DSA), a “Sponsored” tag must be displayed in the bottom-right corner, clearly identifying the brand and the buyer of the ad. Tracking F

Connect bidder to Equativ SSP: sync blocklist

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article contains information about blocklist synchronization and blocked advertiser categories in Equativ's bid request. Currently, publishers’ blocklist preferences are se

Comply with Digital Advertising Alliance (DAA)

Published June 7th, 2026 by Johannes Wiesheu

Overview The Digital Advertising Alliance (DAA) establishes and enforces privacy standards for the digital advertising industry. The DAA's YourAdChoices program lets users opt out of personal data processing for personalized advertising. Equativ complies with DAA privacy standards for users in the United States and Canada. Opt-out options by region

Get creatives and parse response

Published June 29th, 2026 by Johannes Wiesheu

Overview This document explains how to get creatives and how to parse the response. Get creatives To gets ads for a page, use the creatives/fill-grid endpoint. For more information, see Get creatives. Response parsing The Kamino Delivery Engine returns a JSON response containing the ads to deliver. For each ad, the response includes the assets to se

Video plugin: API reference

Published February 18th, 2026 by Johannes Wiesheu

Overview This document contains the available methods you can use with the Video plugin. Methods addCallback Use the addCallback method to enable listening to video events and calling a function when a specific event occurs. Syntax sas.video.addCallback(event, function); Parameters Name Type Required / Optional Description event String Required The

Video plugin: get started

Published December 14th, 2025 by Johannes Wiesheu

Overview Equativ's Video plugin lets publishers manage in-stream video ads (pre-rolls/mid-rolls/post-rolls, overlays) and benefit from the plugin’s advanced features. These include single-line code integration, full VAST support, passback management, or callbacks. Feature matrix The feature matrix in the Supply video and audio inventory: get started

Create placements (new workflow)

Published April 7th, 2026 by Johannes Wiesheu

Overview This document covers Equativ's new placement creation workflow. Equativ is rolling it out to customer networks in waves. If it isn't enabled in your customer network yet, read the documentation about the legacy workflow. Creating placements in Equativ's Monetization Platform involves mapping a publisher's inventory for monetization. Inven

Ad format: Sword native

Published June 6th, 2026 by Johannes Wiesheu

Overview This document contains information about the Sword native format. Technical details This format must follow the specifications of the product block of the “Sword” format. Under the Digital Services Act (DSA), a “Sponsored” tag must be displayed in the bottom-right corner, clearly identifying the brand and the buyer of the ad. Tracking For m

Supply inventory with Prebid server

Published June 4th, 2025 by Johannes Wiesheu

Overview Prebid Server is a server-side header bidding solution that offloads the entire auction process from the client's browser. Unlike a client-side Prebid.js implementation, where the browser communicates directly with each demand partner, Prebid Server consolidates these interactions. The browser sends a single request, enabling the server to

Implement mTLS in API integration

Published May 20th, 2026 by Johannes Wiesheu

Overview Equativ requires API integrations to use Mutual TLS (mTLS), a protocol that ensures both the client and the server authenticate each other during a secure connection. Unlike regular TLS used for HTTPS, where only the server is authenticated, mTLS adds an extra layer of security by verifying the identity of the client. This is particularly u

Troubleshoot forecast results

Published May 15th, 2025 by Johannes Wiesheu

Upcoming deprecation The forecast user interface described in this document will soon be deprecated. Use the new forecast on insertion level. For more information, see Discovery forecast. Overview This article describes common issues you may face when using the forecast. Issues in the forecast can originate from: known limitations problems with co

POST Ad request API: usage

Published June 9th, 2025 by Johannes Wiesheu

Overview Equativ’s Ad request API allows you to request and retrieve ads from Equativ using HTTP POST requests. The Ad request API can be used in the following scenarios: server-side applications requesting ads from Equativ in-app implementations without Equativ's in-app display SDK (NB: Equativ’s SDK is strongly recommended for convenience and full

Connect bidder to Equativ SSP: supported fields

Published May 5th, 2025 by Johannes Wiesheu

In bidder integrations, Equativ generally supports the fields specified in OpenRTB 2.6. In virtually all cases, the fields supported for bidder integrations are identical to those supported for supplier integrations. Therefore, this document does not list the supported fields individually. Instead, it refers readers to the OpenRTB integration docume

Interstitial (portrait/landscape, app)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Interstitial (Portrait/Landscape)". The "Interstitial (portrait/landscape)" creative template displays a full-screen ad above the app content using a portrait and landscape image. Users can close (skip) it or it can disappear automatically. Demo n/a Compliancy Criterion Compliancy Creative rotation & creative t

Deal types compared

Published May 13th, 2025 by Johannes Wiesheu

Overview This document summarizes the deal types provided in Equativ's Monetization Platform: Private auctions Preferred deals Programmatic guaranteed deals Auction packages Deal type comparison The table below compares the deal types. Private auctions Preferred deals Programmatic guaranteed deals Auction packages* Buyers / Commitment multiple c

Manage users and user groups

Published June 22nd, 2025 by Johannes Wiesheu

About user management User management allows you to create user accounts with limited access to specific items and with limited permissions. For instance you can configure a user account which is able to view reports, but cannot create/edit campaigns or insertions. Determine requirements As a first step, make sure you determine the requirements for

Connect to Kamino platform APIs

Published June 7th, 2026 by Johannes Wiesheu

Overview This guide explains how authentication works on the Kamino platform, the purpose of each token, and the recommended workflow to securely connect your application to Kamino APIs. Kamino APIs rely on a three-step authentication flow designed to balance security, token rotation, and developer experience. Authentication overview The platform us

Use campaign insights report

Published February 10th, 2026 by Johannes Wiesheu

Overview The campaign insights report provides KPIs and metrics for a campaign. Access To access the campaign insights report, go to Reporting > Campaign Insights, and click on the desired campaign. Filtering Use the filtering system with its operators to locate specific campaigns quickly. Actions Use the controls in the top navigation bar to

Use guaranteed campaign dashboard

Published July 7th, 2026 by Johannes Wiesheu

Overview The Guaranteed campaign dashboard offers instant access to your campaign metrics, including the main KPI header, date range filtering, and a granular line item table. You can also edit duration, booked budget, pacing, and priority directly from this view. Access To access the campaign dashboard: Go to Campaigns > Dashboard in the left-ha

Monitor deals (new)

Published May 28th, 2026 by Johannes Wiesheu

Overview This document explains how to use the deal list to monitor your deals. The new deal list, described in this document, is rolled out to customer networks progressively. If it isn't available in your network yet, see Monitor deals (legacy) for detailed documentation. Access Go to Campaigns > Deals to access the deal list. Search Use t

Ad format: Thumbnail-list

Published June 5th, 2026 by Johannes Wiesheu

Overview This document contains information about the Thumbnail-list format. Examples Style: round Style: square Technical details The Thumbnail-list is a global format composed of a list of elements. A thumbnail is composed of the following: 1 thumbnail_image 1 thumbnail_title 1 thumbnail_subTitle The thumbnail shape style is square or round. All t

Sync video content metadata (API)

Published April 10th, 2025 by Johannes Wiesheu

Overview With Equativ’s video content metadata API, video publishers can synchronize the metadata of their video content catalog with Equativ. Video content metadata describe the content that is being monetized, i. e. the content where an impression appears. The metadata includes attributes such as episode number, title, season, genre, album, produc

Welcome to Managed services help center

Published May 5th, 2025 by Johannes Wiesheu

Equativ's managed services range from strategic consulting and tailored recommendations to campaign setup, optimization, and performance review. Campaigns are fully managed by Equativ's teams. The help documents for Equativ's managed services contain general information such as the specifications your creatives must comply with or instructions on ho

Ad format: Totem

Published May 26th, 2026 by Johannes Wiesheu

Overview This document contains information about the Totem format. Example Default (9:16 video) Required assets To build this format, you need the following assets: A video or an image. A list of products. Customizations See Totem format customization. Tracking For more information about the properties for each beacon type, see Ad-centric trackers

Set up Google Open Bidding connection

Published May 16th, 2025 by Johannes Wiesheu

This FAQ is only relevant for AdMob or SMB Publishers using Google Open Bidding (Google OB) and have just signed the agreement with Equativ or are about to sign it. 1) I can see that Equativ has approved my request but I don't see any ads displayed. How can I fix this? 1. Declare Equativ as an authorized seller: add the following two lines to your a

Ad blockers: understand and avoid disruptions

Published June 7th, 2026 by Johannes Wiesheu

Overview Ad blockers are browser extensions or built-in features designed to prevent the display of online advertising. They operate by intercepting specific network and structural elements: HTTP and HTTPS requests: Requests made to known ad servers or domains. JavaScripts: Scripts that are commonly associated with advertising. HTML elements: Elemen

Lazy loading and impression tracking

Published June 29th, 2026 by Johannes Wiesheu

If your website uses lazy loading to defer ad slots or components until a user scrolls, trigger the IMP tracker as early as possible. Ideally, trigger the tracker before the content loads or becomes visible. This ensures that the system accurately logs and attributes all impressions, including dynamically injected elements. If your current setup pre

Troubleshoot ad delivery with Equativ Ad Inspector

Published April 7th, 2025 by Johannes Wiesheu

Overview The Equativ Ad Inspector, also known as "Debug console" is a powerful tool to investigate issues related to ad delivery on websites. It helps developers, webmasters, campaigns managers etc. by providing detailed information (names, identifiers, parameters etc.) about the placements on a website, the delivered insertions/creatives, the deli

Integrate JavaScript tag

Published May 26th, 2026 by Johannes Wiesheu

Overview This document explains how to enable ad requests to activate on-site ads on websites. Implementation summary The implementation consists of two major steps: Define a global JS object named retailerData. The object includes the appropriate data blocks, depending on the context: user, context, and cart. Integrate the Equativ JS tag on all pa

Monetize with in-app mediation partners

Published June 6th, 2025 by Johannes Wiesheu

Overview You can monetize with in-app mediation partners, using Equativ's SDK. You need to have an account with each mediation partner. For detailed instructions, follow Equativ SDK mediation. How it works The Equativ SDK has technical adapters to support each mediation partner. When the application is launched, the Equativ SDK searches for the SDKs

Ad format: EAN-list

Published June 5th, 2026 by Johannes Wiesheu

Overview This document contains information about the EAN-list format. This format is a list of products with a title page. It must follow the specifications of a native product list item on your website. Tracking For more information about the properties for each beacon type, see Ad-centric trackers . Trigger Beacon Click_zone Action Stop time Prod

Get started with ad rendering

Published June 29th, 2026 by Johannes Wiesheu

Overview The ad rendering section contains the available formats on the Kamino platform. Display, video, and native formats Each format includes a sample response, a tracking table, a preview image, and a link to the Storybook documentation for customization properties. The available formats fall into two categories: Display and video ads, for exam

Do Not Cache: Kamino API response policy

Published June 7th, 2026 by Johannes Wiesheu

Overview This article explains the response policy for the Kamino API. Partners often ask if they can cache API responses to improve local performance. Caching API responses isn't authorized. Response time Many new partners request caching because they assume response speed might be an issue. However, the current average response time is 50 ms, and

Adhesion banner

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Mobile Adhesion Banner". The "Adhesion banner" creative template displays a banner at the bottom of the device display, disappearing when a viewer interacts with the screen. On click, it expands and shows a second creative. Demo Adhesion banner demo Compliancy Criterion Compliancy Creative rotation & creative targeti

Handle non-2XX HTTP status codes

Published June 8th, 2026 by Johannes Wiesheu

Overview When you integrate with the Kamino APIs, don't assume that every API response returns a 2xx success status code. Like most modern APIs, Kamino APIs might return different HTTP status codes depending on request validity, authentication status, resource availability, or internal system state. For this reason, your client integrations must pro

In-read (redirect)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Read SDK VAST". The "In-read (redirect)" creative template displays a video ad embedded in the app content. Most common sizes Most common RTB sizes of this ad format: 300x250. Demo In-read (redirect) demo available in these apps: iOS Showcase app Android Showcase app Compliancy Criterion Compliancy MRAID

Ad format: Text

Published June 5th, 2026 by Johannes Wiesheu

Overview This document contains information about the Text format, used to create a piece of text, such as a page title, or a legal notice. Tracking For more information about the properties for each beacon type, see Ad-centric trackers . Trigger Beacon Click_zone Action Stop time Product_ID Format inserted on the page impBeacon Format on sc

Supply inventory with the in-app in-stream SDK

Published March 9th, 2026 by Johannes Wiesheu

The technical documentation is available on the following external website: Equativ in-app in-stream SDK .

Ad format: Impulse

Published May 26th, 2026 by Johannes Wiesheu

Overview This document contains information about the Impulse format. Examples Default (video) Overlay (Default 16:9 video) Required assets To build this format, you need the following assets: An image and/or a video. A list of products. Customizations See Impulse format customization. Tracking For more information about the properties for each b

Create guaranteed campaign

Published February 6th, 2026 by Johannes Wiesheu

Overview This document guides you through the creation workflow of guaranteed campaigns. These campaigns are CPM-based and contain display/video ads with the according creative assets or native ads. Create guaranteed campaign To create a new guaranteed campaign, click Create, either on the Cockpit view or on the Campaign list view. Campaign type Sel

Troubleshoot campaign delivery issues

Published June 11th, 2026 by Johannes Wiesheu

Overview This document explains the verification steps to perform when an advertising campaign is not delivering as expected. Review these initial checks before contacting support to report a potential system issue. Verify campaign settings Errors in the configuration of your campaign might prevent it from displaying. Ensure that all campaign criter

Interstitial (app)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Interstitial" / "RTB+ MRAID SDK Interstitial". The "Interstitial" creative template displays a full-screen ad above the app content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 640x960, 480x320, 1024x768, 320x400, 320x100.

Report dimension reference

Published June 12th, 2025 by Johannes Wiesheu

Overview This article provides definitions of the dimensions available in the EMP reporting tools Instant Insights and Instant Report Builder. Report dimension definitions Dimensions in Instant Insights and Instant Report Builder are organized by view (e. g. Programmatic view, as shown in the screenshot below). Consider switching the view if you can

Get started with display and video formats

Published May 26th, 2026 by Johannes Wiesheu

Overview This document provides general information, specifications and best practices for on-site display and video ads. Most on-site ads are available in two versions: video and display. In the display version, an image replaces the video player. Example The following screenshot shows an example of an on-site ad. Products Most formats include

Ad format: Billboard

Published June 5th, 2026 by Johannes Wiesheu

Overview This document contains information about the Billboard format. Example Default (16:9 video) Required assets To build this format, you need the following assets: A video or an image. A list of products. Customizations See Billboard format customization. Tracking For more information about the properties for each beacon type, see Ad-centric

Share product catalog

Published May 20th, 2026 by Johannes Wiesheu

Overview This document explains how to share your product catalog with Equativ. Supported formats The Kamino platform supports several methods for importing your product catalog. CSV is the preferred format, but the system also supports XML, JSON, and TSV formats. If you’d like to use a different format, contact rm-support@equativ.com. Share product

About Kamino platform API integration

Published June 7th, 2026 by Johannes Wiesheu

In the diagram, the services highlighted in orange represent the platform components provided by the Kamino ecosystem. These services correspond to the platform-level services, which are managed by Equativ and can be directly integrated into the retailer's ecosystem. They support core capabilities such as campaign management, reporting, and platfo

Manage grid section

Published June 11th, 2026 by Johannes Wiesheu

Overview This document describes how to retrieve data about grids, which are a key component of on-site ad campaigns. A grid represents a retailer's definition of ad placements for a given context. An ad request attempts to fill this grid with as many ads as possible. A grid is a collection of GridSection objects for a given page type. A GridSection

Enhance ad relevance with filters

Published June 7th, 2026 by Johannes Wiesheu

Overview Filters are important features of e-commerce websites and mobile apps. They let consumers search for products efficiently based on characteristics such as brand, price, color, or size. When you integrate filters into your setup, your ads align with the filters that shoppers select. This integration improves ad relevance and performance. Add

Get raw extracts of campaign insights data

Published March 2nd, 2026 by Johannes Wiesheu

Overview This document contains details about raw extracts of campaign insights data. Categ_Analysis Item Definition Formula Avg1D_After_Revenue The daily average revenue on the campaign products after the campaign. total_after_revenue / (campaign end_date + 1 / (campaign end_date - campaign start_date) Avg1D_After_Units The daily average units on

Create and manage line items

Published June 11th, 2026 by Johannes Wiesheu

Overview This article explains how to create and manage line items, and how to retrieve all line items associated with a specified campaign. Main endpoints All line item endpoints are available in the Kamino platform API V2 under line-items. Method Endpoint Description Reference GET https://api.kaminoretail.dev/v2/campaigns/{campaign_id}/line-items

Ad format: Masthead

Published June 5th, 2026 by Johannes Wiesheu

Overview This document contains information about the Masthead format. Example Required assets To build this format, you need the following assets: An image and a video (optional). A list of products. Tracking For more information about the properties for each beacon type, see Ad-centric trackers . Trigger Beacon Click_zone Action Stop time Product_

Ad format: Square

Published May 27th, 2026 by Johannes Wiesheu

Overview This document contains information about the Square format. Example Default (16:9 video) Required assets To build this format, you need the following assets: A video or an image. A preview image (for the video version). A title and a description. This format doesn't include any products. Technical details The format width is fixed to 100% o

Ad format: Playbox

Published May 26th, 2026 by Johannes Wiesheu

Overview This document contains information about the Playbox format. Examples Play button Overlay (Default 16:9 video) Required assets To build this format, you need the following assets: A video. A list of products. Customizations See Playbox format customization. Tracking For more information about the properties for each beacon type, see Ad-cen

Ad format: Sword

Published May 28th, 2026 by Johannes Wiesheu

Overview This document contains information about the Sword format. Example Default (9:16 video) Required assets To build this format, you need the following assets: A video or an image. A title. A list of products. Customizations See Sword format customization. Tracking For more information about the properties for each beacon type, see Ad-centric

Ad format: Banner

Published June 5th, 2026 by Johannes Wiesheu

Overview This document contains information about the Banner format. Example Required assets To build this format, you need the following assets: An image (format XL and S) A title (field topText) A title and a description (fields title and subTitle) A redirect (text + URL) This format doesn't include any products. The background color of the text p

Use ads.txt control center

Published April 6th, 2025 by Johannes Wiesheu

Overview Ads.txt (Authorized Digital Sellers) and app-ads.txt for apps are IAB specifications aiming at eliminating counterfeit and unauthorized inventory in programmatic advertising. With the ads.txt/app-ads.txt file, publishers declare publicly, which sellers are authorized to sell their inventory. An improperly configured ads.txt or app-ads.txt f

Sync segments and profiles (batch file)

Published April 23rd, 2025 by Johannes Wiesheu

Overview With Equativ’s batch file integration method, audience data providers can sync segments and profiles with Equativ through file uploads in cloud storage buckets. Since Equativ uses Google Cloud Platform (GCP), a Google account is required to get access to Equativ’s GCP buckets. The integration process consists in the following steps: the p

Ad format: Visimax

Published June 6th, 2026 by Johannes Wiesheu

Overview This document contains information about the Visimax format. Example Required assets To build this format, you need the following assets: An image (ads.format: visimax-display and ads.format: visimax) A video (optional, only when ads.format is visimax). A list of products. Tracking For more information about the properties for each beacon t

Sync TV booking data

Published April 7th, 2025 by Johannes Wiesheu

Overview With Equativ's TV booking API, broadcasters (TV channels) can sync their traditional TV booking information (replaceable ads) with Equativ. The TV booking information includes all the TV scheduling data describing the original TV ad break. The TV booking information is fetched asynchronously (prior to the ad call) and then leveraged by Equa

Understand Equativ's Unified Auction system

Published March 2nd, 2026 by Johannes Wiesheu

Overview This document explains how to access demand sources and how Equativ's Unified Auction system optimizes revenue for publishers and inventory suppliers across all demand sources and monetization channels. Unified Auction The Unified Auction is a system that optimizes demand sources to maximize revenue. For every ad opportunity, the system ret

Sync contextual segments (API integration)

Published May 21st, 2025 by Johannes Wiesheu

This API will be deprecated by October 2026. Use the EIQI API after that date. Overview With the API documented in this article, semantic contextual data providers can sync semantic data with Equativ. For the integration, the data provider must: sign contractual agreements with Equativ, if applicable fill in Equativ’s onboarding form for semanti

VAST addressable TV

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[Addressable TV] VAST 3.0 - LINEAR" / "[RTB+ Addressable TV] VAST 3.0". The "VAST addressable TV" creative template displays a linear VAST video ad for addressable TV advertising. Addressable TV advertising leverages the broadband capabilities of TV devices to replace traditional TV ads shown to the entire audience by person

Campaign concepts

Published June 7th, 2026 by Johannes Wiesheu

Overview This document describes the general structure of a Equativ on-site ad campaign. You can find more information about each topic in the following articles: Create guaranteed campaign Create sponsored product campaign In addition to relying on these concepts, you must schedule dedicated sessions to discuss and build a complete self-service c

Set keyword targeting

Published March 7th, 2025 by Johannes Wiesheu

Overview Keyword targeting allows you to display ads only when specific keywords or key=values are passed in the ad request. You can build targeting phrases with multiple keywords and operators to have insertions/creatives only delivered if they match the targeting phrase. Keywords vs. key=values Equativ's keyword targeting supports both keywords (e

Native (web)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "In-Feed Native Ad". The "Native" creative template displays an ad within the website content matching the website's look and feel. Demo Native demo Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ Viewability counting

Advanced banner

Published May 22nd, 2025 by Johannes Wiesheu

Overview The "Advanced banner" creative template displays a classic banner in the page content. The ad can be closed. The ad container size is adjusted depending on the creative size. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 160x600, 728x90, 960x90, 970x250, 1010x300, 970x90, 980x250. Demo Advanced banner demo C

Sync users

Published May 25th, 2025 by Johannes Wiesheu

Overview Audience data providers can integrate with Equativ to allow for audience targeting, as explained in the Sync segments and profiles (batch file) and Sync segments and profiles (API v2) articles. For these integrations, data providers must synchronize their user identifiers with Equativ. The synchronization is initiated by the data provide

Welcome to Kamino help center

Published July 2nd, 2026 by Johannes Wiesheu

Overview The Kamino help center provides everything you need to use the Kamino platform, from getting started and managing campaigns to analyzing performance, configuring advanced features, and integrating with the Kamino APIs. The help center is organized into the following sections: Get started with Kamino: learn the basics and start using the Ka

Create newsletter insertions

Published May 27th, 2025 by Johannes Wiesheu

Overview Serving ads in newsletters requires a specific setup to address the limitations imposed by email clients (installed email programs and web based email services): no support of javascript, caching of creatives, proxying etc. This article explains the specific configuration of newsletter ad tags, the setup of newsletter insertions and creativ

HTML5 creative specifications

Published May 15th, 2025 by Johannes Wiesheu

Overview This document contains the specifications for HTML5 creatives delivered with Equativ's ad server. IAB guidelines For detailed guidance on HTML5 creatives, refer to the IAB's HTML5 for Digital Advertising guidelines. HTML5 creative structure An HTML5 creative typically contains the following: Main index.html file Assets, such as image files

Monetize with Open RTB partners

Published March 16th, 2026 by Johannes Wiesheu

Overview This article describes how to integrate third-party demand sources into Equativ's Monetization Platform, using the Open RTB protocol. The integration, sometimes referred to as Exchange Bidding, allows publishers to add third-party SSPs to Equativ's Unified Auction system to access demand from Open RTB partners. Once the partners are added,

Set contextual targeting

Published May 26th, 2025 by Johannes Wiesheu

Overview With Equativ’s contextual (semantic) targeting you can target contextual segments in deals and insertions. You can target third party segments as well as segments provided by Equativ. Access To use contextual targeting, you need to sign a contract for Equativ's Data Marketplace product - get back to your sales representative to use it. How

Native (app)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "SDK In-Feed Native Ad" / "RTB+ SDK In-Feed Native Ad". The "Native" creative template displays an ad within the app content matching the app's look and feel. This ad format is designed for two optional creatives (icon image and cover image). Use the Native cover ad format, if you intend to upload only one creative (cover i

Connect bidder to Equativ SSP: bid request and bid response examples

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article contains bid request and bid response examples. Examples Example 1 - Simple Banner Bid Request { "id": "337588032525303820", "imp": [ { "id": "933ef

Automate forecasting (API)

Published April 10th, 2025 by Johannes Wiesheu

Overview Use the Forecast API to automate predictions for available inventory in future time ranges. Discovery forecast The forecast API data matches the data in the Discovery forecast within the Equativ Monetization Platform. The legacy forecast, described in Use the forecast , doesn't use this API. As the underlying systems differ, you might see d

Sellers.json and Supply Chain Object compliancy

Published April 22nd, 2025 by Johannes Wiesheu

Overview Sellers.json and SupplyChain Object are IAB specifications aiming at increasing trust and transparency in programmatic advertising. Sellers.json is a public file hosted by exchanges (SSPs, ad networks, other resellers); it lists the sellers operating on the exchange; for each seller, the file indicates whether it is selling inventory on pub

Video plugin: known limitations

Published February 18th, 2026 by Johannes Wiesheu

Overview Known limitations mainly result from feature compatibility issues across different devices and browsers. Autoplay limitations Some browsers, such as Chrome and Safari, block autoplaying video with sound. While blocking algorithms are complex, exceptions exist. For example, Chrome might allow autoplay with sound on frequently visited sites.

Connect bidder to Equativ SSP: get started

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. Equativ is compliant with the OpenRTB 2.2, 2.3, 2.4 and 2.5 specifications. OpenRTB 2.4 or 2.5 with banner.format objects is the preferred implementation and other versions are

Comply with Digital Services Act (DSA) requirements

Published May 26th, 2026 by Johannes Wiesheu

Overview Consumers require transparency regarding the advertisements they see and the use of their personal data. To meet these demands, the Digital Services Act (DSA) requires online platforms in the European Union (EU) to label ads clearly. Platforms must also provide information about the parameters used for ad targeting and instructions on how u

Activate open auctions

Published June 12th, 2025 by Johannes Wiesheu

Overview To activate open auctions, you must create an RTB insertion where you specify the inventory to be monetized programmatically with open auctions. About Holistic yield Equativ's Holistic yield algorithm optimizes revenue during open auction activation. It ensures that winning bids from open auctions compete effectively with direct campaigns.

Get started with the campaign structure

Published June 12th, 2026 by Johannes Wiesheu

Overview This article provides an overview of how campaigns are structured in the Kamino platform. Understand campaign structure A campaign can consist of one or multiple subsets called line items. You can create multiple line items to divide the campaign based on several distinct criteria. The following list details some common campaign structures:

Create direct insertion: insertion forecast

Published September 26th, 2025 by Johannes Wiesheu

Overview The insertion forecast provides valuable insights into an insertion's inventory situation. You can use it for the following tasks: Commitment validation: before an insertion starts, you can gain precise data to confirm that the goal volume committed to the advertiser is in fact available. Overbooking mitigation: throughout the insertion's

Add and manage advertiser creatives

Published July 15th, 2025 by Johannes Wiesheu

Overview The advertiser creative workflow enhances operational efficiency by enabling cross-insertion bulk actions: you can create, edit and manage creatives on advertiser level and then assign them to multiple insertions in a single step. You can also conveniently propagate updates of advertiser creatives to multiple insertions. About advertiser cr

Manage click counting

Published May 15th, 2025 by Johannes Wiesheu

Click counting for HTML5 creatives This section describes how to ensure appropriate click tracking for HTML5 creatives in Equativ's system. Add click counting library In the creative's main index.html file, add the click counting library to the <head> section: <script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js">

Transcode video creatives

Published May 5th, 2025 by Johannes Wiesheu

Overview This article explains how creative files are transcoded once they are uploaded to insertions in Equativ’s Monetization Platform. From the uploaded creative, the video transcoding process generates multiple creative files at different quality levels (bitrates). These creative files are included in the VAST response sent to the player, giving

Set global advertiser exclusivity in video ad breaks

Published April 16th, 2025 by Johannes Wiesheu

Overview Global advertiser exclusivity is an in-stream video feature that ensures programmatic competitor ads don't appear within the same video ad break. For example, programmatic ads for competing car brands—falling into the Automotive advertiser category—cannot appear in the same pre-roll, mid-roll, or post-roll ad break. This feature is limited

Add creative scripts and image creatives

Published June 11th, 2025 by Johannes Wiesheu

Overview This document explains how to add image creatives and creative scripts in direct insertions. Add image creative To add an image creative, proceed as follows: Go to the Creatives section of your direct insertion. Click Add a creative. Choose from the options From computer or Paste URL. Upload the image file, such as a GIF or PNG file, or ad

Create connected TV insertion: tutorial

Published July 20th, 2025 by Johannes Wiesheu

Overview This tutorial walks you through the steps to take to deliver your first CTV impression. You will learn how to set up your first campaigns in minutes. For a comprehensive guide about Connected TV campaigns, see Create connected TV insertion . Set up inventory Equativ's Monetization Platform uses the following entities: Sites: in the CTV cont

Technical requests to service teams

Published May 25th, 2025 by Johannes Wiesheu

About technical requests Technical requests are requests related to the correct functioning and the usage of Equativ’s products. Requests regarding your contract, invoices, pricing etc. are typically not considered as technical and should be addressed to Equativ’s sales and account management teams. Requests to Equativ's technical support team Equa

Set general targeting criteria

Published June 6th, 2025 by Johannes Wiesheu

Overview Targeting criteria allow you to restrict the delivery of the insertion to certain criteria. The defined targeting criteria are combined with AND; for instance, if you target an insertion to the Platform Desktop and to the Country France, the insertion will only be served to users who are using a desktop computer AND who are located in Fra

Use client portal resources

Published April 23rd, 2025 by Johannes Wiesheu

Overview Equativ's Client portal is your single entry point to access all of Equativ's help resources, tools and means of communication. This article summarizes all available resources and useful information needed on a regular basis when using Equativ's Client portal. Resources, features and tools Documentation The Client portal provides the follow

Welcome to Monetization help center

Published June 9th, 2025 by Johannes Wiesheu

Overview This article provides general information for those starting to work with Monetization. Supported browsers EMP officially supports the following desktop browsers: Browser Support Notes Google Chrome ✅ Recommended browser Microsoft Edge ✅ Mozilla Firefox ✅ Other browsers (e. g. Apple Safari) ❌ Some features or interfaces may not work as

Creative specifications: Equativ network

Published May 5th, 2025 by Johannes Wiesheu

Overview This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services. Display creative specifications Equativ accepts third party tracking pixels for all display creative formats. Banner creatives Elements Specifications File formats HTML (one single file), ZIP, GIF, JPG, PNG HTML creatives: clickthro

Set creative rotation

Published May 15th, 2025 by Johannes Wiesheu

Overview With creative rotation modes you can determine how the creatives in an insertion will be displayed to a given user. For instance you can assign percentages to the creatives to display some creatives more often than others. Setting the creative rotation mode Some creative templates are multi-creative templates. They require multiple creative

Comply with Global Privacy Platform (GPP)

Published May 15th, 2025 by Johannes Wiesheu

About the Global Privacy Platform The Global Privacy Platform (GPP) is an IAB specification helping all stakeholders in digital advertising to support regional privacy regulations more easily. GPP streamlines the transmission of privacy and consent signals from sites and apps across jurisdictions to ad tech providers. The framework currently support

Add and manage creatives in insertions

Published June 11th, 2025 by Johannes Wiesheu

Overview This article explains how to add and manage creatives in EMP. Before you add creatives, prepare your campaign and insertion. Select creative template Before you add a creative in the insertion, select the Creative template to configure how the creative is displayed. Depending on the Impression type and the Environment selected under Ad t

EIQI API integration: URL/bundle categorization

Published April 9th, 2025 by Johannes Wiesheu

Overview The process of URL/bundle categorization by contextual data providers involves the following steps: The data provider makes available an endpoint to which Equativ can send categorization request. In a categorization request, Equativ sends a URL/bundle to the provider’s endpoint. The provider returns the corresponding segment IDs for the URL

About monthly product updates

Published June 6th, 2025 by Johannes Wiesheu

Equativ's Monthly product updates are monthly summaries of all releases of the previous month, published in this Help Center. Each item in the Monthly product update contains: the name of the released feature a short screen video for illustration, if applicable a short description of the released feature link(s) to documentation (help articles) or

VAST video (bumper)

Published May 3rd, 2025 by Johannes Wiesheu

This creative template is available upon request only. Reach out to your contact at Equativ to have it enabled in your network. Formerly named "[VIDEO] VAST x - BUMPER". The "VAST video (bumper)" creative template displays an in-stream linear VAST video ad. It can be used to display a short video prior to an in-stream video ad, for instance to ann

Expand (1 creative)

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Expand (1 creative)". The "Expand (1 creative)" creative template displays an ad that expands on mouse over or on click, using a single creative for both the collapsed and expanded states. Demo Expand (1 creative) demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Resp

Get managed campaign reports

Published May 5th, 2025 by Johannes Wiesheu

Overview This article summarizes the options you have to get reporting data about Equativ managed campaigns. Option #1 – Get .xls / .csv / Excel reporting data by e-mail The most basic option is to receive reporting data about managed campaigns by e-mail with a .xls / .csv / Excel file attachment. Reach out to your contact at Equativ and do not for

Set up passbacks

Published June 6th, 2025 by Johannes Wiesheu

Overview You can request programmatic ads from Equativ's demand partners by implementing Equativ ad tags in your primary ad server. For ad opportunities that cannot be monetized by Equativ's demand partners, you can set up passbacks to redirect such ad opportunities to other platforms or partner. The passback method described in this document is onl

Use the forecast

Published June 12th, 2025 by Johannes Wiesheu

Upcoming deprecation The forecast user interface described in this document will soon be deprecated. Use the new forecast on insertion level. For more information, see Discovery forecast. Overview The forecast predicts how much available inventory you will have in a future time range. The forecast is based on the delivery statistics from the past

Create and manage support cases

Published April 23rd, 2025 by Johannes Wiesheu

About support case management You can address incidents to Equativ’s Technical Support team at any time using the Client portal. The incident will be stored as a support case with a case number used to reference the case. Support scope Some types of requests are out of the Technical Support team's scope and should be addressed to your local service

Connect bidder to Equativ SSP: sync cookies

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article explains cookie synchronization between Equativ and our demand partners. There are two ways to synchronize cookies between Equativ and the demand partners. Partner

Video header (redirect)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video header (redirect)" creative template displays a video ad at the top of the screen and remains there when the user scrolls down. Demo Video header demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ VPAID ❌ Creatives This section applies for the direct template version only

Set audience targeting (first party data)

Published May 13th, 2025 by Johannes Wiesheu

Overview Publishers can work with audience data providers to target their first party audience data. To enable this type of targeting, publishers must first integrate with one of the audience data providers and the data provider must synchronize their data with Equativ with one of the methods explained in the Sync segments and profiles (API v2) and

Video parallax (redirect)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video parallax (redirect)" creative template displays a piece of a background video ad while the user is scrolling. Video playback starts as soon as 50% of the ad's surface is visible. Demo Video parallax demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ VPAID ❌ Creatives This

Use managed services platform

Published May 5th, 2025 by Johannes Wiesheu

Overview Equativ’s Managed services platform is a user interface where Equativ’s Managed services customers can check on their running campaigns to get real-time information about the campaigns managed by Equativ’s managed services team. Access All managed services customers can access the platform upon request. Reach out to your contact at Equati

Video parallax (web)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Parallax for Mobile" / "RTB+ Smart Video-Parallax for Mobile". The "Video parallax" creative template displays a piece of a background video ad while the user is scrolling. Video playback starts as soon as a specified percentage of the ad's surface is visible. Most common sizes Most common RTB sizes of this ad

Video plugin: send user IDs

Published February 18th, 2026 by Johannes Wiesheu

Overview This document explains how to send user IDs, using the user object of Equativ's Video plugin. Send first-party user IDs Use the user.uid parameter (string) to send the publisher's first-party user Ids. Send third-party user IDs Use the user.eids object to send third-party user IDs. This is an array containing extended IDs—also known as uni

Take self-onboarding course

Published May 22nd, 2025 by Johannes Wiesheu

Overview Equativ offers a free self-onboarding course, available in Equativ’s University portal during the first three months of your journey with Equativ. This article explains how to access the self-onboarding course. Accessing the self-onboarding course To access the self-onboarding course: Ask the administrator in your company to provide you wi

Global ad library release notes

Published June 4th, 2025 by Johannes Wiesheu

Overview This document lists the releases made to Equativ's global ad library. Global ad library release notes November 7, 2023 Improved the click solution in RTB+. June 6, 2023 Fixed rendering in SafeFrame. June 29, 2022 Added support for VAST error 409 when the InteractiveCreativeFile node doesn't execute. May 27, 2021 Updated the VAST parser in

Video header (web)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Video-Header" / "RTB+ Video-Header". The "Video header" creative template displays a video ad at the top of the page and remains there when the user scrolls down. Demo Video header demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Responsive web design ✅ RTB ✅ SIMID ❌ VAST 4.2 and

Preview in-app creatives

Published March 6th, 2025 by Johannes Wiesheu

Overview Previewing in-app creatives is useful to test the behavior of the creative and to share the preview with colleagues, advertisers or agencies. You can preview in-app creatives with the following two methods: Preview in-app creative from insertion: with this method you prepare an insertion with the creative and call this insertion with the a

Sync users in Ad request API integrations

Published June 5th, 2025 by Johannes Wiesheu

About user syncing User syncing is the process of matching the identifiers of a single user stored by two entities. In programmatic advertising, SSPs and DSPs sync their user Ids to make users “known” across all systems. Equativ, acting as a SSP, does user syncing with demand partners to allow for improved targeting by advertisers. This increases re

VAST audio (RTB)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "[RTB+ AUDIO] VAST 4.x". The "VAST audio" creative template plays an audio ad, rendering a VAST 4.x wrapper. It sends dedicated audio criteria to demand partners (see chapter "3.2.8 Object: Audio" on page 22 in the IAB OpenRTB specifications for a list of audio criteria in bid requests). Parameters Name Description Default va

Video plugin: send content metadata

Published December 15th, 2025 by Johannes Wiesheu

Overview This document lists the different types of content metadata, which describe the video content. Content metadata keys You can pass content metadata to the ad server with a contentData object of the main object passed at registration. Content metadata can then be targeted and used for reports. The following table contains the available key

Monitor deals (legacy)

Published May 28th, 2025 by Johannes Wiesheu

Overview This article explains the tools you can use to monitor your deals on a daily basis. A new version if the deal list is being rolled out to customer networks. If it is available in your network, see Monitor deals (new) for detailed documentation. Access Go to Campaigns > Deals to access the deal list. Deal list filters Go to Campaigns

Create addressable TV insertions

Published May 15th, 2025 by Johannes Wiesheu

Overview Addressable TV insertions are part of Equativ’s addressable TV offer which is designed to replace linear TV ads by targeted addressable ads, using the Equativ platform. In the addressable insertions, campaign managers create the addressable ads and determine, under which conditions TV ads may be replaced by the addressable ads. Creating add

Get started with Equativ APIs

Published June 12th, 2025 by Johannes Wiesheu

Overview This document explains how to authenticate with Equativ's APIs and which limits apply across these APIs. API authentication (OAuth) Step 1 – Create API user To be able to authenticate, you must first create an API user in order to obtain the clientId and clientSecret. The API user setup is explained in section "API users" in Manage users an

EIQI API integration: upload taxonomy

Published April 9th, 2025 by Johannes Wiesheu

Overview The EIQI taxonomy is the organization of the segment catalogue in a hierarchy, starting with broad categories and moving to more specific subcategories. To the user selecting the segments for targeting, the taxonomy (hierarchy) is presented in the form of a tree, where the user can expand branches to reveal and select the segments for targ

Slideshow

Published May 22nd, 2025 by Johannes Wiesheu

Overview Formerly named "Mobile Slideshow". The "Slideshow" creative template displays an ad with an infinite number of image/video slides. Users can view the slides by swiping or tapping the arrow button. Demo Slideshow demo Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ IFrame buster ❌ Multi-instance

Supply AMP inventory

Published April 4th, 2025 by Johannes Wiesheu

Overview Accelerated Mobile Pages (AMP) HTML is an open-source framework designed to speed up mobile pages and thus improve user experience. For monetization of AMP pages, ad networks must respect a strict API set by the framework. Equativ supports the monetization of AMP pages using the <amp-ad> components. Resources AMP Project official webs

Forecast criteria availability

Published May 21st, 2025 by Johannes Wiesheu

Upcoming deprecation The forecast user interface described in this document will soon be deprecated. Use the new forecast on insertion level. For more information, see Discovery forecast. Overview This document explains the conditions under which forecast criteria are available in the Forecast user interface. Access forecast criteria To access the

Banderole

Published May 26th, 2025 by Johannes Wiesheu

Overview Formerly named "Banderole Ad + Auto Close" / "RTB+ Banderole Ad + Auto Close". The "Banderole" creative template displays a banner above the website content with a fixed position. It shrinks automatically or can be closed manually. A small bar remains on the right edge so the ad can be expanded again at any time. Most common sizes Most comm

Video error code reference

Published May 21st, 2025 by Johannes Wiesheu

Overview Equativ's video errors are a useful tool to troubleshoot problems in video integrations or insertions, letting you track lost opportunities and understand the causes of poor delivery rates. Equativ provides the video errors specified by the VAST standard as well as its own proprietary video errors. To get the insights, create a video error

Slider

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Slider". The "Slider" creative template displays an ad anchored to the bottom of the browser window and in front of the website content. On click or mouse over, the page slides to the left, revealing the slider content. Demo Slider demo Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly

Video/audio creative specifications

Published May 21st, 2025 by Johannes Wiesheu

The specifications below summarize Equativ’s requirements and recommendations for video/audio creatives. Duration no limit HLS transcoding supported, see Transcoding video creatives Max. file size for hosted video creatives 500 MB. No limit for video creatives hosted externally. Recommended aspect ratio landscape/horizontal: 16:9 or 4:3 portra

Video header (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video header" creative template displays a video ad at the top of the screen and remains there when the user scrolls down. Demo Video header demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ Creatives This section applies for the direct template version only. Supported creative

Native cover

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "SDK In-Feed Native Ad - Cover". The "Native cover" creative template displays an ad within the app content matching the app's look and feel. Use the dedicated Native (app) ad format, if you intend to upload 2 creatives (icon image and cover image). Demo Native cover demo available in these apps: iOS Showcase app Android Sho

Video canvas

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Screening". The "Video canvas" creative template displays a video ad in the background, expanding to full-screen mode on mouse over. Demo Video canvas demo Compliancy Criterion Compliancy Creative rotation and creative targeting ❌ Friendly iFrame ✅ Responsive web design ✅ RTB ❌ SIMID ❌ VAST 4.2 and lower ✅ Viewab

Set creative targeting

Published June 11th, 2025 by Johannes Wiesheu

Overview This document describes how to set the targeting of individual creatives in a direct insertion. Set creative targeting Some creative templates are multi-creative templates. They require multiple creatives to be added in a specific, predetermined order, in the Creative section of the insertion. For example, the Expand (2 creatives) template

Develop creative templates

Published May 25th, 2025 by Johannes Wiesheu

Overview With the ad response, the Equativ ad server returns the contents of the creative template: the creative template defines the ad response. The creative template itself determines how creatives behave and display. For example, you can use the Interstitial (web) creative template to display an HTML5 creative as an interstitial. Campaign manage

Monitor direct insertions

Published June 5th, 2025 by Johannes Wiesheu

Overview With the Insertion follow-up, you can monitor the delivery behavior of insertions. For instance, you can see if an insertion may not meet its impression goal. Access To access the Insertion follow-up, go to Campaigns > Insertion follow-up. Set filters You can apply Main filters and Advanced filters to generate a list of insertions. F

Native (RTB)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "RTB+ In-Feed Native Ad". The "Native (RTB)" creative template displays an ad within the website content matching the website's look and feel. Most common sizes Most common RTB sizes of this ad format: 300x250, 300x50, 728x90, 320x50, 300x600, 990x90. Demo Native (RTB) demo Compliancy Criterion Compliancy Creative rotation ✅

Tower

Published May 25th, 2025 by Johannes Wiesheu

Overview The "Tower" creative template displays a vertically floating banner, positioned in the page's side column. When the user scrolls, it remains in viewport within a predefined space. Most common sizes Most common RTB sizes of this ad format: 300x250, 200x900, 160x600 Demo Tower demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly

VAST video redirect

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - WRAPPER LINEAR". The "VAST video redirect" creative template displays a linear VAST video ad hosted in a remote, third party system/platform. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Creative template parameters Name Description Default value VAST 2.0* VAST 3.0* VA

Add tracking pixels and blocking creatives

Published June 11th, 2025 by Johannes Wiesheu

Add tracking pixel Tracking pixels allow you to measure impressions, clicks or events/actions. They can be used in other creatives, on a website for impression counting, in a newsletter, or in similar environments. The following types of tracking pixels are available: Impression pixel: used to count impressions. Click pixel: used to count clicks wit

Video floor

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Floorad" / "RTB+ Smart Video-Floorad". The "Video floor" creative template displays a video ad that sticks at the top or bottom of the window. Most common sizes Most common RTB sizes of this ad format: 768x1024 Demo Video floor demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Responsive

Video interstitial (web)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Interstitial" / "RTB+ Smart Video-Interstitial". The "Video interstitial" creative template displays a full-screen video ad above the page content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 800x600, 768x1024. Demo Vi

Video interstitial (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Interstitial SDK Publisher" / "RTB+ Smart Video-Interstitial SDK". The "Video interstitial" creative template displays a full-screen video ad above the app content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 640x960. Demo Vide

Sitebar

Published May 25th, 2025 by Johannes Wiesheu

Overview The "Sitebar" creative template displays a sticky ad on the right side of the page. Most common sizes Most common RTB sizes of this ad format: 300x600, 120x600. Demo Sitebar demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Multi-instance ✅ Responsive web design ✅ RTB ✅ Safe frame ✅ Viewability counting (MRC standar

Set audience targeting (third party data)

Published June 30th, 2025 by Johannes Wiesheu

With Equativ’s audience targeting, you can target deals and insertions to predefined audience segments. Audience segments include age groups, users’ interests, consumption habits etc. The audience segments are defined and measured by 3rd party providers integrated in Equativ’s platform. Audience targeting is part of Equativ’s Data Marketplace produc

Parallax (app)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "SDK Parallax Banner" / "RTB+ SDK Parallax Banner". The "Parallax" creative template displays a piece of a background ad while the user is scrolling. In case of iOS, this ad format can be used in UITableView and UICollectionView. Limitation when used in UIScrollView: the scrollview cannot be zoomed and the parallax effect doe

Troubleshoot deals with RTB Health

Published April 16th, 2025 by Johannes Wiesheu

Overview The RTB Health tool lets you troubleshoot RTB insertions and deals with a detailed view of the bid status at every step in the auction process. Access Direct access To access RTB Health directly, select Campaigns > RTB Health from the navigation menu. Access from a deal To access RTB Health from a deal, select Campaigns > Deals from t

Parallax (web)

Published May 25th, 2025 by Johannes Wiesheu

Overview Formerly named "Parallax" / "RTB+ Parallax". The "Parallax" creative template displays a piece of a background ad while the user is scrolling. Most common sizes Most common RTB sizes of this ad format: 300x250, 300x600, 728x90, 300x50, 640x960, 640x480, 970x250, 750x750, 300x100, 300x300 Demo Parallax demo Compliancy Criterion Compliancy Cr

Email banner

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Newsletter/Email Banner". The "Email banner" creative template is designed to deliver ads in e-mail newsletters, opened by users in e-mail clients (e. g. installed e-mail programs such as MS Outlook or web based e-mail services such as Gmail). E-mail clients impose various limitations. Therefore, make sure you always use the

Filmstrip

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Filmstrip". The "Filmstrip" creative template displays a filmstrip with 5 segments users can interact with (scroll, click, hover, touch). Demo Filmstrip demo Compliance Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ View

Create direct insertion: group volumes

Published June 12th, 2025 by Johannes Wiesheu

Overview You can apply a group volume to multiple insertions in a campaign. The insertions will use this volume as a shared volume. Select insertions Follow these steps to select the insertions sharing the group volume: Go to the insertion list of the campaign. Select the checkboxes of the insertions. On the top right, expand the dropdown menu and

Sync contextual segments (batch file integration)

Published May 24th, 2025 by Johannes Wiesheu

Overview Semantic contextual data providers can sync semantic data with Equativ through file uploads in cloud storage buckets. Since Equativ uses Google Cloud Platform (GCP), a Google account is required to get access to Equativ's GCP buckets. The segment integration consists in the following steps: the provider signs a data provider agreement wit

Invalid traffic filtering

Published April 23rd, 2025 by Johannes Wiesheu

About Invalid traffic (IVT) Invalid traffic (IVT) is traffic that is not generated by potential consumers or traffic that does not allow proper measurement of user behavior/engagement. General invalid traffic involves all sorts of fake traffic and is rather simple to identify: bots, spiders, crawlers, non-browser user-agent headers etc. Sophisticate

In-image

Published May 26th, 2025 by Johannes Wiesheu

Overview Formerly named "In-Image" / "RTB+ In-Image". The "In-image" creative template displays a banner over one of the images in the page content. It automatically determines the most suitable image on the page and resizes the creative if needed. Demo In-image demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster

Classic banner (app)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Banner" / "RTB+ MRAID SDK Banner". The "Classic banner" creative template displays a simple, MRAID compliant banner. Most common sizes Most common RTB sizes of this ad format: 300x250, 320x50, 320x100, 640x200, 300x50, 320x320, 728x90. Demo n/a Compliancy Criterion Compliancy MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ✅ Creativ

Create direct insertion: inventory

Published June 12th, 2025 by Johannes Wiesheu

Overview You can add the placements in the Inventory tab. The placements are the "locations" where ads are shown. In Equativ's platform, a placement is defined as a combination of a format, a website and a page. Each format, website and page has its individual identifier. These 3 Ids are all included in an ad request to Equativ. Based on the paramet

Floor

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Floor ad" / "RTB+ Floor ad". The "Floor" creative template displays a banner that sticks at the top or bottom of the window. Most common sizes Most common RTB sizes of this ad format: 320x150, 768x1024, 300x250, 728x90, 960x90, 800x600, 970x250, 980x250. Demo Floor demo Compliancy Criterion Compliancy Creative rotation ✅ Fri

Easy Native

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "Easy Native Ad" / "RTB+ Easy Native Ad". The "Easy native" creative template displays a native ad within the website's content as an inline element and consists of text elements and images. Most common sizes Most common RTB sizes of this ad format: 300x250, 300x600, 728x90, 980x90, 720x250, 300x100, 468x400, 300x300, 970x250

Classic banner (portrait/landscape)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Banner (Portrait/Landscape)". The "Classic banner (portrait/landscape)" creative template displays a simple image banner using a portrait and a landscape image. Demo n/a Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ❌ Creatives This creative template suppo

Manage invoice requests and invoices

Published May 21st, 2025 by Johannes Wiesheu

Overview This document explains how to manage your invoice requests and invoices in Equativ's Financial portal. Access To connect to the Financial portal, proceed as follows: Request access from the administrator of your customer network. The required user right you need is “View network invoice request”. For more information, see Manage users and

Classic banner (web)

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Default Banner" / "RTB+ Default Banner". The "Classic banner" creative template displays a simple banner. Do not use the "Classic Banner" creative template for newsletter campaigns and other use cases where client side counting of impressions is not applicable/would not work. For such cases, use the dedicated creative temp

Get buyer insights

Published April 8th, 2025 by Johannes Wiesheu

Overview With the Buyer insights tool, you can compare buyer behavior in your own network with the buyer behavior in the entire market. Buyer behavior includes the actually paid price for impressions and the market share of the buyer. Benefits You can: identify buyers that buy below the general trend CPM / median CPM and work with buyers on improvin

Set video content metadata targeting

Published May 12th, 2025 by Johannes Wiesheu

Overview In Equativ's In-stream video solution, video content metadata describe the video content (TV series, news clips etc.) where video ads (e. g. pre-rolls) are displayed. The video content metadata include information such as the content video title, the content category, the content provider id etc. You can: pass (attach) video content metadat

Video plugin: compatibility and support

Published January 4th, 2026 by Johannes Wiesheu

Overview This document contains matrices detailing the Video plugin's support of various environments, video formats, and features. Supported platforms The Video plugin is supported on the following platforms: Platform Version Android 4.0 or later Desktop See “Supported video formats by browser”, later in this document. iOS 8.0 or later Supported vi

Sync segments and profiles (API v2)

Published April 22nd, 2025 by Johannes Wiesheu

Overview With the API described in this article, audience data providers can synch segments and profiles with Equativ. About the audience data batch file integration As an alternative to the API integration described in this article, data providers can also use Equativ's batch file integration method to sync audience data – more details here ). In

Reporting API: get started

Published May 6th, 2025 by Johannes Wiesheu

Overview This article explains Equativ’s reporting API, allowing you to request, generate and retrieve reports. Authentication For information about how to authenticate, see Get started with Equativ APIs . API limits The reporting API is subject to the API limit mentioned in “Global API limit” in Get started with Equativ APIs . Base URL and endpoint

Troubleshoot insertion progress

Published June 8th, 2025 by Johannes Wiesheu

Overview The Delivery chart is a powerful tool to analyze overbooking situations. It visualizes an insertion's expected delivery and its actual delivery. Access To access the Delivery chart, open the insertion list of a campaign and select Delivery chart from the ... context menu. Insertion KPIs and properties Above the chart, the following inserti

Impression counting methodologies

Published August 19th, 2025 by Johannes Wiesheu

Overview This document outlines how Equativ counts impressions for display (web/in-app) and in-stream video formats and how this aligns with industry standards. Equativ's impression counting method by format Display web formats In case of display web formats, Equativ's default counting method is on load: the impression pixel is fired when the creati

Add HTML5 creatives

Published May 26th, 2025 by Johannes Wiesheu

Standard HTML5 creative configuration Select creative template Go to the Creatives section of the insertion. Select the Default Banner creative template or select a creative template from the Library. Add HTML5 creative click Add creative select From computer click Import a file and upload the HTML5 ZIP file optionally, paste a custom click URL in

In-read (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Read SDK Publisher". The "In-read" creative template displays a video ad embedded in the app content. Most common sizes Most common RTB sizes of this ad format: 300x250. Demo In-read demo available in these apps: iOS Showcase app Android Showcase app Compliancy Criterion Compliancy MRAID 1.0 ❌ MRAID 2.0 ❌ RTB ✅ C

VAST overlay

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - NONLINEAR". The "VAST overlay" creative template displays a non-linear VAST ad and optional companion creatives. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Creative template parameters Name Description Default value VAST 2.0* VAST 3.0* VAST 4.x* AdParameters (VPAID)

Expand (2 creatives)

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Expand (two creatives)". The "Expand (2 creatives)" creative template displays an ad that expands on mouse over or on click, using separate creatives for the collapsed and expanded states. Demo Expand (2 creatives) demo Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ IFrame bu

Automate trafficking (API)

Published June 9th, 2025 by Johannes Wiesheu

Overview With the EMP API, you can automate operations on Equativ's Monetization Platform: handling of sites and pages, campaigns, insertions, advertisers etc. Technical documentation Discover the EMP API with the technical documentation, powered by Scalar. Authentication For information about how to authenticate, see Get started with Equativ APIs .

VAST video

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - LINEAR". The "VAST video" creative template displays an out-stream/in-stream linear VAST video ad. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Compliancy Criterion Compliancy Ad pod size ✅ Creative rotation ✅ Viewability counting (MRC standard) ✅ VPAID ✅ Creative t

Create connected TV insertion

Published May 14th, 2025 by Johannes Wiesheu

Overview Connected TV (CTV) refers to any TV device that is able to connect to the internet, and therefore access content beyond the standard cable provider offering. Connected TV devices include: Smart / Connected TV: TVs with integrated Internet connections (e. g. LG Smart TV) Over-The-Top (OTT) media services: (Netflix, Amazon Prime, rakuten.tv

Video native (redirect)

Published May 4th, 2025 by Johannes Wiesheu

This creative template is being phased out because it is compatible with SDK 7 only. The SDK 8 does not support this creative template. Overview Formerly named "Smart Video-Native Ad SDK VAST". The "Video native (redirect)" creative template displays a VAST ad within the app content matching the app's look and feel. It consists of a video and op

Preview web creatives

Published March 6th, 2025 by Johannes Wiesheu

Basic preview The basic preview lets you preview a creative uploaded to EMP. Before using the basic preview, make sure the creative is enabled on at least one format, as shown in the following screenshot. For the basic preview to work, enabling the creative on at least one format is required, no matter if you have selected one or multiple formats in

Comply with Children's Online Privacy Protection Act (COPPA)

Published April 6th, 2025 by Johannes Wiesheu

Overview The United States Children’s Online Privacy Protection Act (COPPA) protects children’s privacy and applies to websites directed at children under the age of 13. On such child-directed websites, personal information must not be collected, including precise geo-location information and persistent IDs to recognize users over time and across di

Spinning cube

Published May 22nd, 2025 by Johannes Wiesheu

Overview Formerly named "Spin Cube". The "Spinning cube" creative template displays an animated 3-D cube with 2 to 6 images or videos. Demo n/a Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ❌ RTB ❌ Viewability counting (MRC standard) ✅ Creatives S

Sync segments and profiles (API v1)

Published April 22nd, 2025 by Johannes Wiesheu

This article documents version 1 of Equativ's audience data API. For any new integrations, it is strongly recommended to use version 2 - see Sync segments and profiles (API v2) . Overview With the API described in this article, audience data providers can synch segments and profiles with Equativ. About the audience data batch file integration As

Video parallax (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video parallax" creative template displays a piece of a background video ad while the user is scrolling. Video playback starts as soon as 50% of the ad's surface is visible. Demo Video parallax demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ Creatives This section applies for

L-banner HbbTV

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "HbbTV L Banner". The "L-banner HbbTV" creative template displays a non-linear, L-shaped ad along with video ads on connected HbbTV devices. The video ad is streamed through regular terrestrial TV signal while the L Banner is served using the broadband connection of the TV. The HbbTV L Banner format has been developed in coop

One call and Standard call compared

Published May 16th, 2025 by Johannes Wiesheu

This article compares the two tagging types One call and Standard call in terms of supported features and limitations. Feature One call Standard call Comment Asynchronous mode YES YES Calling multiple instances of a format YES NO Links only work when all instances of a format are rendered. If a format (35678) has instance=3, you must call sas

Forecast version comparison

Published April 7th, 2025 by Johannes Wiesheu

Upcoming deprecation The forecast user interface described in this document will soon be deprecated. Use the new forecast on insertion level. For more information, see Discovery forecast. Equativ's free forecast version is available for all customers. The premium version is priced separately - to activate it, reach out to your Sales contact or Tec

Video plugin: troubleshoot

Published April 16th, 2025 by Johannes Wiesheu

Overview This document explains how to leverage the Video Showcase to troubleshoot in-stream video integrations, for example: Verify the correct parsing of VAST ad responses. Verify the correct firing of the events, such as quartiles, or interaction events. Configure and test Equativ’s Video plugin in various video players. Access Click here to ac

Create video insertions for live events

Published May 15th, 2025 by Johannes Wiesheu

Overview In a live event, video ads are served with traffic bursts: the devices of the entire audience trigger the ad requests simultaneously and in a short period of time, e. g. during the last 2 minutes before a soccer game. In contrast, instream video ad delivery in non-live events (i. e. video on demand) is usually smooth and balanced by nature,

Supply video and audio inventory: get started

Published June 8th, 2025 by Johannes Wiesheu

Overview Equativ's in-stream video offer enables you to display video ads in your player. This article describes the three integration methods: Video plugin Embedded Ad Manager Standalone VAST request Feature matrix This feature matrix shows the compatibility of in-stream video features with the three integration methods: Video plugin, Embedded Ad M

Implement Global Privacy Control (GPC)

Published July 20th, 2025 by Johannes Wiesheu

Overview Global Privacy Control (GPC) is a technical specification that allows users to signal their opt-out preference from their browser. When enabled, the GPC opt-out signal indicates that the user does not consent to their personal data or geolocation being sold or shared. About the GPC opt-out signal Technically, the browser-level GPC opt-out s

Portrait

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Portrait. The "Portrait" creative template displays a 300x1050 ad containing 3 modules with video, map, image or HTML content. Each module can expand over the page content. Demo Portrait demo Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ Friendly iFrame ✅ Multi-instance ✅ Responsive web d

Set video ad pod position targeting

Published May 14th, 2025 by Johannes Wiesheu

Overview With ad pod position targeting you can specify, at which position a video ad must be displayed within an in-stream video ad pod. For example, you can specify, that the video ad is displayed on the first, second and last position of the pre-roll ad break. Features Any position within the ad pod is supported: first, second, third, etc. as wel

Equativ traffic quality compliance

Published April 23rd, 2025 by Johannes Wiesheu

Overview Traffic quality management has two main goals: ensuring advertiser brand safety - preventing any misplacements of ads in inappropriate content in order to protect an advertiser’s brand and reputation preventing any invalid traffic, i. e. fake, non-human traffic caused by bots, spiders etc. as well as fraudulent traffic such as bots or spide

Video native

Published May 4th, 2025 by Johannes Wiesheu

This creative template is being phased out because it is compatible with SDK 7 only. The SDK 8 does not support this creative template. Overview Formerly named "Smart Video-Native Ad SDK Publisher". The "Video native" creative template displays an ad within the app content matching the app's look and feel. It consists of a video and optional im

Monetize with prebid.js partners

Published June 12th, 2025 by Johannes Wiesheu

Overview Monetization with prebid.js partners, formerly called Holistic+ allows you to run a full competition between direct campaigns, Equativ's RTB and 3rd party SSPs: the highest bid will win while making sure that direct campaigns will deliver their guaranteed goal volumes. Equativ also offers monetization with prebid.js partners as a managed se

VAST video (RTB)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[RTB+ VIDEO] VAST x". The "VAST video" creative template displays an out-stream VAST video ad. Most common sizes Most common RTB sizes of this ad format: 640x480, 320x320, 300x600 Demo Check out Equativ’s video showcase to set up parameters and retrieve programmatic video ads. Creative template parameters Name Description De

Use creative template library

Published May 26th, 2025 by Johannes Wiesheu

Overview With creative templates you can configure ad formats in the Creative section in insertions. Each creative template has a set of parameters to control the behavior of the ad. Equativ’s creative template library lists all available creative templates with status, details on their usage in the network, options etc. Access Go to Inventory >

Interstitial (portrait/landscape, web)

Published May 26th, 2025 by Johannes Wiesheu

Overview Formerly named "Interstitial (portrait/landscape)". The "Interstitial (portrait/landscape)" creative template displays a full-screen ad above the page content using a portrait and a landscape image. Users can close (skip) it or it can disappear automatically. Demo Interstitial (portrait/landscape) demo Compliancy Criterion Compliancy Creati

VAST overlay redirect

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - WRAPPER NONLINEAR". The "VAST overlay redirect" creative template returns a URI reference to a third party system, which either provides the ad files within a VAST InLine ad element or another wrapper ad. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Creative template p

Video plugin: use callback functions

Published February 18th, 2026 by Johannes Wiesheu

Overview This document explains how to define JavaScript callback functions to execute at specific events. Define callback functions Use the callbacks property of the sasVideoData object to define callback functions. // Define your callback functions var adBreakBeginCallback = function(someCallbackParameter) { // Do something here }; var adBreakEndC

Set up ad tags on infinite scroll websites

Published April 7th, 2025 by Johannes Wiesheu

Overview Infinite scroll websites are websites where content and ads are loaded and added dynamically when the user scrolls down. This articles describes how to serve ads on infinite scroll websites. Sample implementation You are free to choose the method to generate the content and Equativ's ad tags dynamically.The following sample implementation u

Commercial break

Published May 26th, 2025 by Johannes Wiesheu

Overview The "Commercial break" creative template displays a fullscreen ad that appears as the user transitions from one web page to another. The ad is triggered by a click on a link within the initial webpage (one or multiple links on the same page may trigger the ad). The user can skip the ad or is automatically redirected to the destination web p

Rewarded

Published May 5th, 2025 by Johannes Wiesheu

This creative template is being phased out because it is compatible with SDK 7 only. The SDK 8 does not support this creative template. Overview Formerly named "Smart Video-Rewarded + End Card SDK" / "RTB+ Smart Video-Rewarded SDK". The "Rewarded" creative template displays a video ad users can choose to watch in exchange for a reward. For a thoro

Get domain approval

Published April 17th, 2025 by Johannes Wiesheu

Overview Using the client portal, you can quickly send a request to Equativ’s technical support team to approve a list of domains for your network. Your request will be stored as a support case with a case number used for reference. This article describes the creation and handling of domain approval requests. To learn more about support cases, see

Auto-refresh creatives

Published April 4th, 2025 by Johannes Wiesheu

Overview When a user visits a publisher’s website, an ad request is triggered for each ad slot on the given page. With the ad refresh feature, you can trigger additional ad requests for individual ad slots without the user reloading the entire page. For instance, if a website has the ad slots (formats) Leaderboard, Skyscraper and MPU, you could refr

Server-side header bidding: get started

Published June 9th, 2025 by Johannes Wiesheu

Overview With server-side header bidding, you can call Equativ server-side by implementing a server-side wrapper solution such as Amazon TAM or Google OB, in your website. The server-side wrapper determines the winner among the called SSPs (Equativ and others) and sends it back to the page to display the winner’s ad, using your ad server. Compared t

Video plugin: samples

Published December 15th, 2025 by Johannes Wiesheu

Overview The samples in this document illustrate how to integrate the Video plugin. If you want to request an online sample, make sure to replace nwid=prod-latest by nwid=<YOUR_NETWORK_ID>. JW Player samples JW Player v5.10 JW Player v6.12 JW Player v7.9.0 JW Player v8.5.6 Flowplayer samples Flowplayer v7.2.1 Flowplayer v6.0.3 Flowplayer v5.

In-read (web)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Read" / "RTB+ Smart Video-Read". The "In-read" creative template displays a video ad, for which it automatically determines the best position within the page content. It automatically pauses/resumes video playback when video visibility is below/above 50% ensuring maximum advertising impact. Demo In-read demo C

Slideshow + thumbnails

Published May 22nd, 2025 by Johannes Wiesheu

Overview The "Slideshow + thumbnails" creative template presents multiple video/image creatives as a dynamic slideshow. Each slide is accompanied by a thumbnail located beneath. Users can navigate through the thumbnail gallery using the arrow button and select a specific one to view its enlarged version above. In the absence of user interaction, the

Troubleshoot counting discrepancies

Published May 19th, 2025 by Johannes Wiesheu

About counting discrepancies Counting discrepancies between systems can occur whenever more than one party is involved in the ad serving process; for instance they can occur when a publisher integrates a third party script (agency script) in an insertion. Counting discrepancies of up to 10% are considered tolerable and do not require investigation.

Skin + classic banner

Published May 25th, 2025 by Johannes Wiesheu

Overview Formerly named "Skin + Default banner (roadblock)". The "Skin + classic banner" creative template displays at least two ads from a single insertion: a “Skin” ad (usually U-shaped), shown on the left, top and right side of the page and one or more banner ads located within the page’s content. Most common sizes Most common RTB sizes of the Sk

Connect bidder to Equativ SSP: get loss notifications

Published May 12th, 2025 by Johannes Wiesheu

About loss notifications Demand partners integrated with Equativ can get notified about the reason that led to their bids losing auctions. With these loss notifications, partners gain insights into the factors impacting their ad delivery, such as bidfloor, targeting parameters or technical glitches. With this information, they can refine their targ

SKAdnetwork and AdAttributionKit compliance

Published April 23rd, 2025 by Johannes Wiesheu

About app install campaigns and attribution With app install campaigns, advertisers run creatives in publisher apps that invite users to tap on them, get redirected to the app store and finally download and install the advertised app. App install campaigns use a “cost per install” (CPI) model where app publishers get compensated for promoting an app

Creative specifications: Google ads

Published May 5th, 2025 by Johannes Wiesheu

Overview This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services. Youtube display creatives Element Specifications Aspect ratio logo: 1x1 or 4x1 images: 1x1 or 1.91x1 Elements mandatory: logo, images, headlines (max. 30 characters), description (max. 90 characters, including interspace). Youtube a

Supply inventory with prebid.js header bidding (new adapter)

Published September 15th, 2025 by Johannes Wiesheu

Overview This document outlines the features and client-side setup of Equativ as a bidder in prebid.js, using Equativ's new prebid.js adapter. Using the new adapter is recommended for new implementations. For information about the setup in Equativ's Monetization platform, see Set up and manage client-side header bidding . Equativ's new prebid.js ad

Ensure ad quality: ad blocking

Published April 7th, 2025 by Johannes Wiesheu

Overview Ad quality management has two main goals: ensuring publisher brand safety: preventing any misplacements of inappropriate ads in publishers’ content in order to protect the publishers’ brand and reputation (e. g. not showing gambling ads on a child-friendly website) preventing bad ads: protecting inventory providers from the detrimental impa

Set delivery rules

Published May 14th, 2025 by Johannes Wiesheu

Overview Delivery rules are rules that have a specific effect on RTB demand and are applied to a specific set of criteria. For example, you can reject any ads from a RTB advertiser by selecting the effect Block and applying the rule to the given RTB advertiser. Or you can select the effect Floor price, specify a floor price and apply it to a specifi

Skin

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Background" / "RTB+ Skin". The "Skin" creative template displays a background ad, visible on the left, top and right side of the page. Most common sizes Most common RTB sizes of this ad format: 990x90, 1800x1000, 2000x1400, 728x90, 1000x200, 1200x250. Demo Skin demo Compliancy Criterion Compliancy Creative rotation ✅ Friendl

DSP specifics

Published May 5th, 2025 by Johannes Wiesheu

Overview This article summarizes specific information for the DSPs connected to Equativ. AppNexus / Xandr AppNexus / Xandr deals deals have to be created in Equativ without any Deal ID (Equativ automatically pushes the deal into the AppNexus / Xandr platform) AppNexus / Xandr does not bid on inventory with the transparency settings "Blind" or "Semit

Create placements

Published June 10th, 2025 by Johannes Wiesheu

Overview Equativ has released an entirely new placement creation workflow, featuring a new inventory architecture with new entities, and a completely redesigned user interface. This new workflow is being rolled out to customer networks in waves. If it is already enabled in your customer network, read the dedicated documentation: Create placements (n

Supply inventory with in-app webview

Published June 6th, 2025 by Johannes Wiesheu

Overview If Equativ's iOS and Android SDKs cannot be used, you can render ads inside a compatible webview using javascript ad tags. While Equativ does not provide ready-to-use javascript tags for this use case, you can compose them manually using the instructions in this document. Javascript ad tag syntax The javascript ad tag to be placed in the

Troubleshoot deals: problems and solutions

Published April 17th, 2025 by Johannes Wiesheu

Overview This article describes how to troubleshoot deals if you are facing one of the following problems: Buyer is not getting any bid request There are bid requests but no bids There are bid requests and bids, but no wins There are bid requests, bids and wins but no impressions You will find tips on how to use Equativ’s troubleshooting tools as we

Reporting API: advanced options

Published June 5th, 2025 by Johannes Wiesheu

Available dimensions and metrics Learn more about the available dimensions and metrics in these articles: Reporting API: dimension reference Reporting API: metric reference Field options for metrics and dimensions When requesting metrics and dimensions, you can use the following advanced field options: OutputName: modifies the name of a field (dimen

Creative specifications: Audio

Published May 5th, 2025 by Johannes Wiesheu

Overview This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services. Audio creative specifications Element Specifications Bit rate at least 192 kbps Duration recommended: max. 15 secs, max. 30 secs accepted; however, not accepted by all publishers File formats MP3, WWAV, WMA, OGG VPAID is not accept

Monetize with prebid.js partners (managed service)

Published June 12th, 2025 by Johannes Wiesheu

The workflow explained in this document is deprecated and is scheduled for full removal in Q2 2027. Make sure you migrate to an alternative solution before. Overview The monetization with prebid.js partners as a managed service—previously called Managed Holistic+—allows you to run a full competition between direct campaigns, Equativ's RTB and 3

Video plugin: integration tutorial

Published December 14th, 2025 by Johannes Wiesheu

Overview This integration tutorial explains a simple integration from importing the Video plugin library until its registration. Video tags For most devices, the HTML5 Video plugin will create its own player on the page, adding a new <video> tag to the page as an overlay. This allows for the display of custom controls for ads, such as skip, ti

Extended ID integration (alternative/universal IDs)

Published May 27th, 2025 by Johannes Wiesheu

Overview User identification is critical to allow for targeting (audience targeting, retargeting etc.), frequency capping and other features. Traditionally, user identification across the programmatic ecosystems is done by each player dropping a cookie with a unique user id and then synching this id with all other players in the ecosystem. With thir

Sidekick

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Sidekick". The "Sidekick" creative template displays an in-page ad unit which, upon click, loads the Sidekick ad on the right side of the page. The page content is pushed to the left but remains visible and interactive. Demo Sidekick demo Compliance Criterion Compliance Creative rotation & creative targeting ❌ Friend

VAST audio

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "[AUDIO] VAST 4.x - LINEAR". The "VAST audio" creative template plays a linear VAST audio ad. Parameters Name Description Default value AdParameters (VPAID) Ad parameters for a VPAID creative. Expected format: string Advertiser ID An identifier for the advertiser, provided by the ad server. It can be used for internal analy

Open RTB API integration: get started

Published May 26th, 2025 by Johannes Wiesheu

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests and send them to its demand partners to retrieve bids on the ad opportunity. This guide explains to suppliers how to use the API, including setup, configuration as well as the supported objects and parameters. Equativ’s OpenRTB API for suppliers supp

Review programmatic video creatives

Published April 23rd, 2025 by Johannes Wiesheu

Overview With the Video creative review tool, you can review programmatic video creatives and reject them in your network. The tool is also able to automatically block video creatives that generate errors. The video creative review supports both in-stream and out-stream video creatives across all environments (web/app) and across all programmatic mo

Set up Google Open Bidding direct pay

Published July 19th, 2025 by Johannes Wiesheu

Overview Google Open Bidding (Google OB) is a vendor that supplies inventory to Equativ via Equativ’s openRTB endpoint, an integration also referred to as Server side bidding. Publishers can integrate with Google OB to access the Equativ SSP’s demand. There are two modes by which publishers get paid for the inventory they provide: Indirect payments

Open RTB API integration: samples

Published May 26th, 2025 by Johannes Wiesheu

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This article contains samples for bid requests and bid responses. Banner display web bid request sample { "id": "Xxg5DgAMZRgKAVNEyAUBPA", "imp

Video interstitial (redirect, app)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Interstitial SDK VAST" / "RTB+ Smart Video-Interstitial SDK". The "Video interstitial (redirect)" creative template displays a full-screen VAST video ad above the app content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 640x960 D

Interstitial (web)

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Interstitial" / "RTB+ Interstitial". The "Interstitial" creative template displays a full-screen ad above the page content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 1800x1000, 640x960, 768x1024, 300x600, 800x600, 960x90, 970x250.

Measure creative viewability

Published April 6th, 2025 by Johannes Wiesheu

About viewability Viewability measurement determines if an ad which was served (impression) was actually served in a way that it could be visualized (seen) by the end user (viewable impression). For instance, a medium rectangle at the bottom of the page may be served (impression) but not viewed (viewable impression) by a user who did not scroll to t

Set video ad rules

Published April 16th, 2025 by Johannes Wiesheu

Overview Video ad rules is a feature enabling you to create server side rules used for managing your instream ads’ inventory. Using this feature you can define the number of video ads (instances) that should appear in an ad break based on the video content duration. For instance, you can determine to show a maximum of 1 ad in the preroll ad break if

Supply video inventory with VMAP

Published May 16th, 2025 by Johannes Wiesheu

About VMAP Video Multiple Ad Playlist (VMAP) is an IAB specification that allows publishers to define the ad breaks to be inserted in their video content: the number of ad breaks the timing for each ad break the number of ads per ad break the types of ads per ad break While VMAP defines the ad breaks (pre-rolls, mid-rolls, post-rolls), the actual vi

Video plugin: manage ad rules

Published December 14th, 2025 by Johannes Wiesheu

Overview With ad rules, you can adapt the frequency and size of ad breaks to the content duration. For example, you can apply different sets of rules for short and long content. Declare ad rules General structure Ad rules are an array of objects. Based on the content’s duration, the Video plugin will select the appropriate object (ad rule). Each ad

Currency management

Published May 5th, 2025 by Johannes Wiesheu

Network currency vs. DSP currency When you start working with Equativ, you can set a local currency in your network. This currency is permanent and cannot be changed later. Equativ’s DSPs can set up their deals in their local currency, but bidding on Equativ publisher inventory is always in EUR or USD, because DSPs convert any currency into EUR or U

Ensure ad quality: troubleshooting

Published April 23rd, 2025 by Johannes Wiesheu

Overview This article explains the troubleshooting tools you can use as a customer if you see inappropriate ads displayed on your website/app or if you need more details about ads blocked in your network. Transparency report - web Due to restrictions in recent browser versions, the transparency report has stopped working. Equativ is working on a sol

Expand

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Expand Banner". The "Expand" creative template displays a banner which expands to a fullscreen ad when clicked. Demo n/a Compliancy Criterion Compliancy Creative rotation & creative targeting ❌ MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ❌ Creatives This creative template supports the following creative combinations: 1 banner

Video skin

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Background" / "RTB+ Smart Video-Background". The "Video skin" creative template displays a background ad, visible on the left, top and right side of the page, including a video ad that can expand to full-screen mode. Demo Video skin demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Respo

Manage advertisers and agencies

Published May 21st, 2025 by Johannes Wiesheu

Overview This article explains the creation of advertisers and agencies. Creating these is part of the first administration steps when you start working with Equativ. Create advertiser Creating an advertiser is required before you can start creating campaigns and insertions. In the context of direct campaigns and insertions, the advertiser represen

Use macros

Published April 9th, 2025 by Johannes Wiesheu

Overview Macros are variables that are replaced by actual values when an ad is delivered. For example, the [sas_insertionId] macro is replaced by the actual insertion ID containing the delivered creative. Fields supporting macros Macros can be used in the following fields: Creative template editor, see Develop creative templates . Custom script fo

Supply inventory with the in-app display SDK

Published July 15th, 2025 by Johannes Wiesheu

The technical documentation is available on the following external websites: Equativ in-app display SDK 8 Equativ in-app display SDK 7.x (legacy version, deprecated).

Banner reveal

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Background reveal". The "Banner reveal" creative template moves the page content down, using a 3D animation, to reveal the creative. Demo Banner reveal Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ Creatives Supported file formats: Imag

Track conversions

Published May 14th, 2025 by Johannes Wiesheu

Overview With Click ID based conversion tracking, a third party tool can notify Equativ about a conversion which was related to a campaign served with Equativ. The tracked conversions are attributed to clicks based on a unique click ID (transaction ID) generated by Equativ. The third party tool is responsible for doing the attribution between click

Video plugin: configure and customize

Published December 15th, 2025 by Johannes Wiesheu

Overview This document explains how to customize Equativ's Video plugin, using the configuration section. Integrate configuration file When calling sas.video.register(), pass the configuration by adding a configuration property to the main object. Specify the URL of your JSON configuration file as a string value for the configuration property, as sh

EIQI API integration: get started

Published April 9th, 2025 by Johannes Wiesheu

About EIQI Equativ Inventory Qualification Infrastructure (EIQI) is Equativ’s global solution for semantic contextual targeting: data providers use EIQI to synchronize their data with Equativ. Once synchronized, the according semantic contextual segments become available to target deals/campaigns/line items in Equativ’s supply and demand solutions

Comply with Digital Services Act (DSA)

Published May 22nd, 2025 by Johannes Wiesheu

The Digital Services Act, Online Platforms and Advertising The Digital Services Act (DSA) is a European Union regulation that entered into force on February 17th, 2024. It applies to any intermediary services and platforms offered to a European Economic Area (EEA) audience, which means that companies established outside of the EEA may also be subjec