Equativ Knowledge Base

Sync segments and profiles (API v1)

Published April 22nd, 2025 by Johannes Wiesheu

This article documents version 1 of Equativ's audience data API. For any new integrations, it is strongly recommended to use version 2 - see Sync segments and profiles (API v2) . Overview With the API described in this article, audience data providers can synch segments and profiles with Equativ. About the audience data batch file integration As

Connect bidder to Equativ SSP: bid request and bid response examples

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article contains bid request and bid response examples. Examples Example 1 - Simple Banner Bid Request { "id": "337588032525303820", "imp": [ { "id": "933ef

Add creative scripts and image creatives

Published June 11th, 2025 by Johannes Wiesheu

Overview This document explains how to add image creatives and creative scripts in direct insertions. Add image creative To add an image creative, proceed as follows: Go to the Creatives section of your direct insertion. Click Add a creative. Choose from the options From computer or Paste URL. Upload the image file, such as a GIF or PNG file, or ad

Set up and manage in-app SDK mediation

Published June 6th, 2025 by Johannes Wiesheu

Overview The Equativ SDK supports ad mediation for the ad networks. For detailed instructions, follow these resources: Equativ SDK mediation Equativ SDK mediation To use in-app SDK mediation, you need to have an account with the individual ad networks. How it works The Equativ SDK has technical adapters to support each of the ad networks. When th

OpenRTB API integration: samples

Published May 26th, 2025 by Johannes Wiesheu

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This article contains samples for bid requests and bid responses. Banner display web bid request sample { "id": "Xxg5DgAMZRgKAVNEyAUBPA", "imp

Connect bidder to Equativ SSP: get loss notifications

Published May 12th, 2025 by Johannes Wiesheu

About loss notifications Demand partners integrated with Equativ can get notified about the reason that led to their bids losing auctions. With these loss notifications, partners gain insights into the factors impacting their ad delivery, such as bidfloor, targeting parameters or technical glitches. With this information, they can refine their targ

Open RTB API integration: get started

Published May 26th, 2025 by Johannes Wiesheu

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This guide explains to suppliers how to use the API, including setup, configuration as well as the supported objects and parameters. Equativ’s Ope

Deal types compared

Published May 13th, 2025 by Johannes Wiesheu

Overview This document summarizes the deal types provided in Equativ's Monetization Platform: Private auctions Preferred deals Programmatic guaranteed deals Auction packages Deal type comparison The table below compares the deal types. Private auctions Preferred deals Programmatic guaranteed deals Auction packages* Buyers / Commitment multiple c

API authentication

Published June 12th, 2025 by Johannes Wiesheu

API authentication – new vs. legacy method As of Q3 2024, Equativ provides two API authentication methods: the new authentication method using the OAuth protocol: is released in Q3 2024 and made available to customers’ networks progressively to be used for all new API users for this authentication method, you can create API accounts autonomously, re

Develop creative templates

Published May 25th, 2025 by Johannes Wiesheu

Overview Creative templates are used to configure the behavior of creatives displayed on the website. For example, an HTML5 creative can be displayed as an interstitial using the Interstitial (web) creative template. Campaign managers can select the creative template in the Creatives section in insertions and configure the creative template by fill

Create connected TV insertion: tutorial

Published July 20th, 2025 by Johannes Wiesheu

Overview This tutorial walks you through the steps to take to deliver your first CTV impression. You will learn how to set up your first campaigns in minutes. For a comprehensive guide about Connected TV campaigns, see Create connected TV insertion . Set up inventory Equativ's Monetization Platform uses the following entities: Sites: in the CTV cont

Add and manage advertiser creatives

Published July 15th, 2025 by Johannes Wiesheu

Overview The advertiser creative workflow enhances operational efficiency by enabling cross-insertion bulk actions: you can create, edit and manage creatives on advertiser level and then assign them to multiple insertions in a single step. You can also conveniently propagate updates of advertiser creatives to multiple insertions. About advertiser cr

Manage click counting

Published May 15th, 2025 by Johannes Wiesheu

Click counting for HTML5 creatives This section describes how to ensure appropriate click tracking for HTML5 creatives in Equativ's system. Add click counting library In the creative's main index.html file, add the click counting library to the <head> section: <script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js">

Connect bidder to Equativ SSP: get started

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. Equativ is compliant with the OpenRTB 2.2, 2.3, 2.4 and 2.5 specifications. OpenRTB 2.4 or 2.5 with banner.format objects is the preferred implementation and other versions are

Skin + classic banner

Published May 25th, 2025 by Johannes Wiesheu

Overview Formerly named "Skin + Default banner (roadblock)". The "Skin + classic banner" creative template displays at least two ads from a single insertion: a “Skin” ad (usually U-shaped), shown on the left, top and right side of the page and one or more banner ads located within the page’s content. Most common sizes Most common RTB sizes of the Sk

In-read (web)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Read" / "RTB+ Smart Video-Read". The "In-read" creative template displays a video ad, for which it automatically determines the best position within the page content. It automatically pauses/resumes video playback when video visibility is below/above 50% ensuring maximum advertising impact. Demo In-read demo Com

Use creative template macros

Published April 9th, 2025 by Johannes Wiesheu

Overview Macros are variables that are replaced by actual values when an ad is delivered. For example, the [sas_insertionId] macro is replaced by the actual insertion ID containing the delivered creative. Fields supporting macros Macros can be used in the following fields: Creative template editor, see Develop creative templates . Custom script for

Video parallax (redirect)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video parallax (redirect)" creative template displays a piece of a background video ad while the user is scrolling. Video playback starts as soon as 50% of the ad's surface is visible. Demo Video parallax demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ VPAID ❌ Creatives This

Advanced banner

Published May 22nd, 2025 by Johannes Wiesheu

Overview The "Advanced banner" creative template displays a classic banner in the page content. The ad can be closed. The ad container size is adjusted depending on the creative size. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 160x600, 728x90, 960x90, 970x250, 1010x300, 970x90, 980x250. Demo Advanced banner demo C

Set creative targeting

Published June 11th, 2025 by Johannes Wiesheu

Overview This document describes how to set the targeting of individual creatives in a direct insertion. Set creative targeting To set the targeting of a creative, proceed as follows: Click on the creative in the creative list in your direct insertion. On the side panel, go to the Rotation & targeting tab. Expand the desired targeting type. Sel

Set up and manage unified auction

Published June 12th, 2025 by Johannes Wiesheu

Overview Equativ's unified auction, formerly called Holistic+ allows you to run a full competition between direct (premium) campaigns, Equativ's RTB and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed targets (volumes). Managed unified auction

Sync segments and profiles (API v2)

Published April 22nd, 2025 by Johannes Wiesheu

Overview With the API described in this article, audience data providers can synch segments and profiles with Equativ. About the audience data batch file integration As an alternative to the API integration described in this article, data providers can also use Equativ's batch file integration method to sync audience data – more details here ). Inte

Set delivery rules

Published May 14th, 2025 by Johannes Wiesheu

Overview With delivery rules you can: block demand - e. g. block an RTB advertiser block open auctions and Auction Packages block open auctions specify floor prices You can apply delivery rules to: Demand criteria (Buyers etc.) Inventory criteria (formats, countries, websites etc.) Access Go to Inventory > Delivery rules Effects of delivery rule

Set up Google Open Bidding direct pay

Published July 19th, 2025 by Johannes Wiesheu

Overview Google Open Bidding (Google OB) is a vendor that supplies inventory to Equativ via Equativ’s openRTB endpoint, an integration also referred to as Server side bidding. Publishers can integrate with Google OB to access the Equativ SSP’s demand. There are two modes by which publishers get paid for the inventory they provide: Indirect payments

Native (web)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "In-Feed Native Ad". The "Native" creative template displays an ad within the website content matching the website's look and feel. Demo Native demo Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ Viewability counting (MRC standard) ✅ Creativ

Automate trafficking (API)

Published June 9th, 2025 by Johannes Wiesheu

Overview With the EMP API, you can automate operations on Equativ's Monetization Platform: handling of sites and pages, campaigns, insertions, advertisers etc. API Documentation Click here to access the EMP API documentation. Authentication For information about how to authenticate, refer to the API authentication article. Base URL The Base URL for

Sync users

Published May 25th, 2025 by Johannes Wiesheu

Overview Audience data providers can integrate with Equativ to allow for audience targeting, as explained in the Sync segments and profiles (batch file) and Sync segments and profiles (API v2) articles. For these integrations, data providers must synchronize their user identifiers with Equativ. The synchronization is initiated by the data provider

Troubleshoot deals with RTB Health

Published April 16th, 2025 by Johannes Wiesheu

Overview The RTB Health tool lets you troubleshoot RTB insertions and deals with a detailed view of the bid status at every step in the auction process. Access Direct access To access RTB Health directly, select Campaigns > RTB Health from the navigation menu. Access from a deal To access RTB Health from a deal, select Campaigns > Deals from t

Video header (web)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Video-Header" / "RTB+ Video-Header". The "Video header" creative template displays a video ad at the top of the page and remains there when the user scrolls down. Demo Video header demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Responsive web design ✅ RTB ✅ SIMID ❌ VAST 4.2 and

Add tracking pixels and blocking creatives

Published June 11th, 2025 by Johannes Wiesheu

Add tracking pixel Tracking pixels allow you to measure impressions, clicks or events/actions. They can be used in other creatives, on a website for impression counting, in a newsletter, or in similar environments. The following types of tracking pixels are available: Impression pixel: used to count impressions. Click pixel: used to count clicks wit

Portrait

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Portrait. The "Portrait" creative template displays a 300x1050 ad containing 3 modules with video, map, image or HTML content. Each module can expand over the page content. Demo Portrait demo Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ Creatives S

Spinning cube

Published May 22nd, 2025 by Johannes Wiesheu

Overview Formerly named "Spin Cube". The "Spinning cube" creative template displays an animated 3-D cube with 2 to 6 images or videos. Demo n/a Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ❌ RTB ❌ Viewability counting (MRC standard) ✅ Creatives Supported creative files:

Troubleshoot insertion progress

Published June 8th, 2025 by Johannes Wiesheu

Overview The Delivery chart is a powerful tool to analyze overbooking situations. It visualizes an insertion's expected delivery and its actual delivery. Access To access the Delivery chart, open the insertion list of a campaign and select Delivery chart from the ... context menu. Depending on the status of your network, either the new or legacy de

Connect bidder to Equativ SSP: supported objects and parameters

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article explains supported bid request and bid response objects and parameters. Supported objects/parameters - request Fields marked with an * are planned to be supported s

Connect bidder to Equativ SSP: sync blocklist

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article contains information about blocklist synchronization and blocked advertiser categories in Equativ's bid request. Currently, publishers’ blocklist preferences are se

Measure creative viewability

Published April 6th, 2025 by Johannes Wiesheu

About viewability Viewability measurement determines if an ad which was served (impression) was actually served in a way that it could be visualized (seen) by the end user (viewable impression). For instance, a medium rectangle at the bottom of the page may be served (impression) but not viewed (viewable impression) by a user who did not scroll to t

Server-side header bidding: overview

Published June 9th, 2025 by Johannes Wiesheu

Overview With server side bidding, you can call Equativ server side by implementing a server side wrapper solution such as Amazon TAM or Google OB, in your website. The server side wrapper determines the winner among the called SSPs (Equativ and others) and sends it back to the page to display the winner’s ad, using your ad server. Compared to Suppl

Troubleshoot video plugin

Published April 16th, 2025 by Johannes Wiesheu

Overview The In-stream Video Showcase allows you to verify the correct parsing of VAST ad responses verify the correct firing of the events (quartiles, interaction events etc.) configure and test Equativ’s video plugin in various video players to test your video strategy Related documentation In-stream video plugin documentation – integration and c

Supply inventory with in-app webview

Published June 6th, 2025 by Johannes Wiesheu

Overview If Equativ's iOS and Android SDKs cannot be used, you can render ads inside a compatible webview using javascript ad tags. While Equativ does not provide ready-to-use javascript tags for this use case, you can compose them manually using the instructions in this document. Javascript ad tag syntax The javascript ad tag to be placed in the

Supply inventory with the in-app SDK

Published July 15th, 2025 by Johannes Wiesheu

Documentation for Equativ's in-app SDKs is available on the following pages: In-stream SDK Display SDK 8 Display SDK 7 (legacy)

Create and manage support cases

Published April 23rd, 2025 by Johannes Wiesheu

About support case management You can address incidents to Equativ’s support team at any time using the Client portal. The incident will be stored as a support case with a case number used to reference the case. Support scope Some types of requests are out of the support team's scope and should be addressed to your local service team instead. Such t

VAST audio (RTB)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "[RTB+ AUDIO] VAST 4.x". The "VAST audio" creative template plays an audio ad, rendering a VAST 4.x wrapper. It sends dedicated audio criteria to demand partners (see chapter "3.2.8 Object: Audio" on page 22 in the IAB OpenRTB specifications for a list of audio criteria in bid requests). Parameters Name Description Default va

Expand (2 creatives)

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Expand (two creatives)". The "Expand (2 creatives)" creative template displays an ad that expands on mouse over or on click, using separate creatives for the collapsed and expanded states. Demo Expand (2 creatives) demo Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ R

Creative specifications: Equativ network

Published May 5th, 2025 by Johannes Wiesheu

Overview This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services. Display creative specifications Equativ accepts third party tracking pixels for all display creative formats. Banner creatives Elements Specifications File formats HTML (one single file), ZIP, GIF, JPG, PNG HTML creatives: clickthro

About monthly product updates

Published June 6th, 2025 by Johannes Wiesheu

Equativ's Monthly product updates are monthly summaries of all releases of the previous month, published in this Help Center. Each item in the Monthly product update contains: the name of the released feature a short screen video for illustration, if applicable a short description of the released feature link(s) to documentation (help articles) or

Report dimension reference

Published June 12th, 2025 by Johannes Wiesheu

Overview This article provides definitions of the dimensions available in the EMP reporting tools Instant Insights and Instant Report Builder. Report dimension definitions Dimensions in Instant Insights and Instant Report Builder are organized by view (e. g. Programmatic view, as shown in the screenshot below). Consider switching the view if you can

Use client portal resources

Published April 23rd, 2025 by Johannes Wiesheu

Overview Equativ's Client portal is your single entry point to access all of Equativ's help resources, tools and means of communication. This article summarizes all available resources and useful information needed on a regular basis when using Equativ's Client portal. Resources, features and tools Documentation The Client portal provides the follow

Add and manage creatives in insertions

Published June 11th, 2025 by Johannes Wiesheu

Overview This article explains how to add and manage creatives in EMP. Before you add creatives, prepare your campaign and insertion. Select creative template Before you add a creative in the insertion, select the Creative template to configure how the creative is displayed. Depending on the Impression type and the Environment selected under Ad t

Review programmatic video creatives

Published April 23rd, 2025 by Johannes Wiesheu

Overview With the Video creative review tool, you can review programmatic video creatives and reject them in your network. The tool is also able to automatically block video creatives that generate errors. The video creative review supports both in-stream and out-stream video creatives across all environments (web/app) and across all programmatic mo

Set keyword targeting

Published March 7th, 2025 by Johannes Wiesheu

Overview Keyword targeting allows you to display ads only when specific keywords or key=values are passed in the ad request. You can build targeting phrases with multiple keywords and operators to have insertions/creatives only delivered if they match the targeting phrase. Keywords vs. key=values Equativ's keyword targeting supports both keywords (e

POST Ad API integration: usage

Published June 9th, 2025 by Johannes Wiesheu

Overview Equativ’s Ad API allows you to request and retrieve ads from Equativ using HTTP POST requests. The Ad API can be used in the following scenarios: server-side applications requesting ads from Equativ in-app implementations without Equativ's in-app display SDK (NB: Equativ’s SDK is strongly recommended for convenience and full feature support

Request video ads with VMAP

Published May 16th, 2025 by Johannes Wiesheu

About VMAP Video Multiple Ad Playlist (VMAP) is an IAB specification that allows publishers to define the ad breaks to be inserted in their video content: the number of ad breaks the timing for each ad break the number of ads per ad break the types of ads per ad break While VMAP defines the ad breaks (pre-rolls, mid-rolls, post-rolls), the actual vi

Set up Google Open Bidding connection

Published May 16th, 2025 by Johannes Wiesheu

This FAQ is only relevant for AdMob or SMB Publishers using Google Open Bidding (Google OB) and have just signed the agreement with Equativ or are about to sign it. 1) I can see that Equativ has approved my request but I don't see any ads displayed. How can I fix this? 1. Declare Equativ as an authorized seller: add the following two lines to your a

Comply with Global Privacy Platform (GPP)

Published May 15th, 2025 by Johannes Wiesheu

About the Global Privacy Platform The Global Privacy Platform (GPP) is an IAB specification helping all stakeholders in digital advertising to support regional privacy regulations more easily. GPP streamlines the transmission of privacy and consent signals from sites and apps across jurisdictions to ad tech providers. The framework currently support

Supply in-stream video inventory: get started

Published June 8th, 2025 by Johannes Wiesheu

Overview Equativ's Instream video offer enables you to display video ads in your player. This article describes the three integration methods. Video Plugin With the Equativ Video Plugin integration you get access to all of Equativ's advanced video features, including: simple, single-line code integration full VAST support full reporting, including r

Slideshow

Published May 22nd, 2025 by Johannes Wiesheu

Overview Formerly named "Mobile Slideshow". The "Slideshow" creative template displays an ad with an infinite number of image/video slides. Users can view the slides by swiping or tapping the arrow button. Demo Slideshow demo Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ IFrame buster ❌ Multi-instance ✅ Responsive web design

Supply inventory with Prebid server

Published June 4th, 2025 by Johannes Wiesheu

Overview Prebid Server allows for server-side header bidding with Prebid.js, Prebid Mobile, and Prebid for AMP. Thanks to this solution you can run header bidding auctions server-side, which considerably improves the page load time. Prebid Server solution allows for better on-page user experience and scaling up of your demand partners without imposi

Set video ad pod position targeting

Published May 14th, 2025 by Johannes Wiesheu

Overview Equativ's in-stream video solution supports ad pod position targeting: you can specify, at which position(s) a video ad must be displayed within an ad pod. For instance, you can specify, that the insertion's video ad is displayed on the first, second and last position of the pre-roll ad break. Available ad pod position targeting features: s

Sync contextual segments (batch file integration)

Published May 24th, 2025 by Johannes Wiesheu

Overview Semantic contextual data providers can sync semantic data with Equativ through file uploads in cloud storage buckets. Since Equativ uses Google Cloud Platform (GCP), a Google account is required to get access to Equativ's GCP buckets. The segment integration consists in the following steps: the provider signs a data provider agreement with

Comply with Children's Online Privacy Protection Act (COPPA)

Published April 6th, 2025 by Johannes Wiesheu

Overview The United States Children’s Online Privacy Protection Act (COPPA) protects children’s privacy and applies to websites directed at children under the age of 13. On such child-directed websites, personal information must not be collected, including precise geo-location information and persistent IDs to recognize users over time and across di

Welcome to Monetization help center

Published June 9th, 2025 by Johannes Wiesheu

Overview This article provides general information for those starting to work with Monetization. Supported browsers EMP officially supports the following desktop browsers: Browser Support Notes Google Chrome ✅ Recommended browser Microsoft Edge ✅ Mozilla Firefox ✅ Other browsers (e. g. Apple Safari) ❌ Some features or interfaces may not work as

Create placements

Published June 10th, 2025 by Johannes Wiesheu

Overview The creation of placements in the Equativ Monetization Platform is the process of mapping the ad slots where ads are served—on desktop/mobile websites, in iOS/Android apps, or in video players. You can set up placements directly in the Equativ platform—as described in this document—or using the API, as described in Automate trafficking (API

Manage users and user groups

Published June 22nd, 2025 by Johannes Wiesheu

About user management User management allows you to create user accounts with limited access to specific items and with limited permissions. For instance you can configure a user account which is able to view reports, but cannot create/edit campaigns or insertions. Determine requirements As a first step, make sure you determine the requirements for

Video floor

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Floorad" / "RTB+ Smart Video-Floorad". The "Video floor" creative template displays a video ad that sticks at the top or bottom of the window. Most common sizes Most common RTB sizes of this ad format: 768x1024 Demo Video floor demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Responsive

Add HTML5 creatives

Published May 26th, 2025 by Johannes Wiesheu

Standard HTML5 creative configuration Select creative template Go to the Creatives section of the insertion. Select the Default Banner creative template or select a creative template from the Library. Add HTML5 creative click Add creative select From computer click Import a file and upload the HTML5 ZIP file optionally, paste a custom click URL in

Rewarded

Published May 5th, 2025 by Johannes Wiesheu

This creative template is being phased out because it is compatible with SDK 7 only. The SDK 8 does not support this creative template. Overview Formerly named "Smart Video-Rewarded + End Card SDK" / "RTB+ Smart Video-Rewarded SDK". The "Rewarded" creative template displays a video ad users can choose to watch in exchange for a reward. For a thoro

Comply with Digital Services Act (DSA)

Published May 22nd, 2025 by Johannes Wiesheu

The Digital Services Act, Online Platforms and Advertising The Digital Services Act (DSA) is a European Union regulation that entered into force on February 17th, 2024. It applies to any intermediary services and platforms offered to a European Economic Area (EEA) audience, which means that companies established outside of the EEA may also be subjec

Set up passbacks

Published June 6th, 2025 by Johannes Wiesheu

Overview You can request programmatic ads from Equativ's demand partners by implementing Equativ ad tags in your primary ad server. For ad opportunities that cannot be monetized by Equativ's demand partners, you can set up passbacks to redirect such ad opportunities to other platforms or partner. The passback method described in this document is onl

Adhesion banner

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Mobile Adhesion Banner". The "Adhesion banner" creative template displays a banner at the bottom of the device display, disappearing when a viewer interacts with the screen. On click, it expands and shows a second creative. Demo Adhesion banner demo Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ Mu

Video parallax (web)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Parallax for Mobile" / "RTB+ Smart Video-Parallax for Mobile". The "Video parallax" creative template displays a piece of a background video ad while the user is scrolling. Video playback starts as soon as a specified percentage of the ad's surface is visible. Most common sizes Most common RTB sizes of this ad f

Banner reveal

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Background reveal". The "Banner reveal" creative template moves the page content down, using a 3D animation, to reveal the creative. Demo Banner reveal Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ Creatives Supported file formats: Imag

VAST video (bumper)

Published May 3rd, 2025 by Johannes Wiesheu

This creative template is available upon request only. Reach out to your contact at Equativ to have it enabled in your network. Formerly named "[VIDEO] VAST x - BUMPER". The "VAST video (bumper)" creative template displays an in-stream linear VAST video ad. It can be used to display a short video prior to an in-stream video ad, for instance to ann

Commercial break

Published May 26th, 2025 by Johannes Wiesheu

Overview The "Commercial break" creative template displays a fullscreen ad that appears as the user transitions from one web page to another. The ad is triggered by a click on a link within the initial webpage (one or multiple links on the same page may trigger the ad). The user can skip the ad or is automatically redirected to the destination web p

One call and Standard call compared

Published May 16th, 2025 by Johannes Wiesheu

This article compares the two tagging types One call and Standard call in terms of supported features and limitations. Feature One call Standard call Comment Asynchronous mode YES YES Calling multiple instances of a format YES NO Links only work when all instances of a format are rendered. If a format (35678) has instance=3, you must call sas

Banderole

Published May 26th, 2025 by Johannes Wiesheu

Overview Formerly named "Banderole Ad + Auto Close" / "RTB+ Banderole Ad + Auto Close". The "Banderole" creative template displays a banner above the website content with a fixed position. It shrinks automatically or can be closed manually. A small bar remains on the right edge so the ad can be expanded again at any time. Most common sizes Most comm

Set up ad tags on infinite scroll websites

Published April 7th, 2025 by Johannes Wiesheu

Overview Infinite scroll websites are websites where content and ads are loaded and added dynamically when the user scrolls down. This articles describes how to serve ads on infinite scroll websites. Sample implementation You are free to choose the method to generate the content and Equativ's ad tags dynamically.The following sample implementation u

Filmstrip

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Filmstrip". The "Filmstrip" creative template displays a filmstrip with 5 segments users can interact with (scroll, click, hover, touch). Demo Filmstrip demo Compliance Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Responsive web design ✅ RTB ❌ Viewability counting (MRC sta

In-read (redirect)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Read SDK VAST". The "In-read (redirect)" creative template displays a video ad embedded in the app content. Most common sizes Most common RTB sizes of this ad format: 300x250. Demo In-read (redirect) demo available in these apps: iOS Showcase app Android Showcase app Compliancy Criterion Compliancy MRAID

Equativ traffic quality compliance

Published April 23rd, 2025 by Johannes Wiesheu

Overview Traffic quality management has two main goals: ensuring advertiser brand safety - preventing any misplacements of ads in inappropriate content in order to protect an advertiser’s brand and reputation preventing any invalid traffic, i. e. fake, non-human traffic caused by bots, spiders etc. as well as fraudulent traffic such as bots or spide

In-image

Published May 26th, 2025 by Johannes Wiesheu

Overview Formerly named "In-Image" / "RTB+ In-Image". The "In-image" creative template displays a banner over one of the images in the page content. It automatically determines the most suitable image on the page and resizes the creative if needed. Demo In-image demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster

L-banner HbbTV

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "HbbTV L Banner". The "L-banner HbbTV" creative template displays a non-linear, L-shaped ad along with video ads on connected HbbTV devices. The video ad is streamed through regular terrestrial TV signal while the L Banner is served using the broadband connection of the TV. The HbbTV L Banner format has been developed in coop

Sellers.json and Supply Chain Object compliancy

Published April 22nd, 2025 by Johannes Wiesheu

Overview Sellers.json and SupplyChain Object are IAB specifications aiming at increasing trust and transparency in programmatic advertising. Sellers.json is a public file hosted by exchanges (SSPs, ad networks, other resellers); it lists the sellers operating on the exchange; for each seller, the file indicates whether it is selling inventory on pub

Sync video content metadata (API)

Published April 10th, 2025 by Johannes Wiesheu

Overview With Equativ’s video content metadata API, video publishers can synchronize the metadata of their video content catalog with Equativ. Video content metadata describe the content that is being monetized, i. e. the content where an impression appears. The metadata includes attributes such as episode number, title, season, genre, album, produc

VAST video redirect

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - WRAPPER LINEAR". The "VAST video redirect" creative template displays a linear VAST video ad hosted in a remote, third party system/platform. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Creative template parameters Name Description Default value VAST 2.0* VAST 3.0* VA

Inject forecast data

Published April 7th, 2025 by Johannes Wiesheu

Overview On your websites, you may have exceptional (temporary) traffic increases or decreases. For instance, traffic may decrease significantly during the Christmas holidays; conversely, traffic may increase during an election period. Equativ's forecast cannot "know" about such exceptional traffic increases/decreases. It will always assume that the

Use managed services platform

Published May 5th, 2025 by Johannes Wiesheu

Overview Equativ’s Managed services platform is a user interface where Equativ’s Managed services customers can check on their running campaigns to get real-time information about the campaigns managed by Equativ’s managed services team. Access All managed services customers can access the platform upon request. Reach out to your contact at Equati

Take self-onboarding course

Published May 22nd, 2025 by Johannes Wiesheu

Overview Equativ offers a free self-onboarding course, available in Equativ’s University portal during the first three months of your journey with Equativ. This article explains how to access the self-onboarding course. Accessing the self-onboarding course To access the self-onboarding course: Ask the administrator in your company to provide you wi

Set audience targeting (third party data)

Published June 30th, 2025 by Johannes Wiesheu

With Equativ’s audience targeting, you can target deals and insertions to predefined audience segments. Audience segments include age groups, users’ interests, consumption habits etc. The audience segments are defined and measured by 3rd party providers integrated in Equativ’s platform. Audience targeting is part of Equativ’s Data Marketplace produc

Video canvas

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Screening". The "Video canvas" creative template displays a video ad in the background, expanding to full-screen mode on mouse over. Demo Video canvas demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Responsive web design ✅ RTB ❌ SIMID ❌ VAST 4.2 and lower ✅ VAST wrapper ✅ Viewability c

Troubleshoot forecast results

Published May 15th, 2025 by Johannes Wiesheu

Overview This article describes common issues you may face when using the forecast. Issues in the forecast can originate from: known limitations problems with counting impressions errors in campaign/insertion setup Note that this article does not explain how to use the forecast, but focuses on common problems. For a complete documentation, see next

VAST overlay

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - NONLINEAR". The "VAST overlay" creative template displays a non-linear VAST ad and optional companion creatives. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Creative template parameters Name Description Default value VAST 2.0* VAST 3.0* VAST 4.x* AdParameters (VPAID)

Interstitial (web)

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Interstitial" / "RTB+ Interstitial". The "Interstitial" creative template displays a full-screen ad above the page content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 1800x1000, 640x960, 768x1024, 300x600, 800x600, 960x90, 970x250.

Track conversions

Published May 14th, 2025 by Johannes Wiesheu

Overview With Click ID based conversion tracking, a third party tool can notify Equativ about a conversion which was related to a campaign served with Equativ. The tracked conversions are attributed to clicks based on a unique click ID (transaction ID) generated by Equativ. The third party tool is responsible for doing the attribution between click

Reporting API: get started

Published May 6th, 2025 by Johannes Wiesheu

Overview This article covers Equativ’s reporting API, allowing you to request, generate and retrieve reports. Authentication For information about how to authenticate, refer to API authentication . Base URL and endpoints The base URL for reporting API requests is: https://supply-api.eqtv.io/ Method Endpoint Description DELETE /report-async/{id} Dele

Sidekick

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Sidekick". The "Sidekick" creative template displays an in-page ad unit which, upon click, loads the Sidekick ad on the right side of the page. The page content is pushed to the left but remains visible and interactive. Demo Sidekick demo Compliance Criterion Compliance Creative rotation ❌ Friendly iFrame ✅ IFrame buster

Set up cookie targeting

Published March 6th, 2025 by Johannes Wiesheu

Overview Equativ's cookie targeting lets you target data stored and updated in cookies. For example, you can store profile data about a user in a cookie and target an insertion to this profile data. Target cookie data In ad requests, data passed from cookies and data passed as keywords or key-value pairs are processed the same way. Therefore, to tar

VAST overlay redirect

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - WRAPPER NONLINEAR". The "VAST overlay redirect" creative template returns a URI reference to a third party system, which either provides the ad files within a VAST InLine ad element or another wrapper ad. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Creative template p

Preview in-app creatives

Published March 6th, 2025 by Johannes Wiesheu

Overview Previewing in-app creatives is useful to test the behavior of the creative and to share the preview with colleagues, advertisers or agencies. You can preview in-app creatives with the following two methods: Preview in-app creative from insertion: with this method you prepare an insertion with the creative and call this insertion with the a

Video interstitial (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Interstitial SDK Publisher" / "RTB+ Smart Video-Interstitial SDK". The "Video interstitial" creative template displays a full-screen video ad above the app content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 640x960. Demo Vide

Video header (redirect)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video header (redirect)" creative template displays a video ad at the top of the screen and remains there when the user scrolls down. Demo Video header demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ VPAID ❌ Creatives This section applies for the direct template version only

Native cover

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "SDK In-Feed Native Ad - Cover". The "Native cover" creative template displays an ad within the app content matching the app's look and feel. Use the dedicated Native (app) ad format, if you intend to upload 2 creatives (icon image and cover image). Demo Native cover demo available in these apps: iOS Showcase app Android Sho

Expand (1 creative)

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Expand (1 creative)". The "Expand (1 creative)" creative template displays an ad that expands on mouse over or on click, using a single creative for both the collapsed and expanded states. Demo Expand (1 creative) demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Multi-instance ✅ Resp

DSP specifics

Published May 5th, 2025 by Johannes Wiesheu

Overview This article summarizes specific information for the DSPs connected to Equativ. AppNexus / Xandr AppNexus / Xandr deals deals have to be created in Equativ without any Deal ID (Equativ automatically pushes the deal into the AppNexus / Xandr platform) AppNexus / Xandr does not bid on inventory with the transparency settings "Blind" or "Semit

VAST video (RTB)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[RTB+ VIDEO] VAST x". The "VAST video" creative template displays an out-stream VAST video ad. Most common sizes Most common RTB sizes of this ad format: 640x480, 320x320, 300x600 Demo Check out Equativ’s video showcase to set up parameters and retrieve programmatic video ads. Creative template parameters Name Description De

Email banner

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Newsletter/Email Banner". The "Email banner" creative template is designed to deliver ads in e-mail newsletters, opened by users in e-mail clients (e. g. installed e-mail programs such as MS Outlook or web based e-mail services such as Gmail). E-mail clients impose various limitations. Therefore, make sure you always use the

Global ad library release notes

Published June 4th, 2025 by Johannes Wiesheu

Overview This document lists the releases made to Equativ's global ad library. Global ad library release notes 07-11-2023 - Improvement for click solution in RTB+ 06-06-2023 - Fix rendering in SafeFrame 29-06-2022 - Added support for VAST error 409 when InteractiveCreativeFile node does not execute 27-05-2021 - Updated VAST parser in out-stream tem

Native (app)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "SDK In-Feed Native Ad" / "RTB+ SDK In-Feed Native Ad". The "Native" creative template displays an ad within the app content matching the app's look and feel. This ad format is designed for two optional creatives (icon image and cover image). Use the Native cover ad format, if you intend to upload only one creative (cover i

Video interstitial (redirect, app)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Interstitial SDK VAST" / "RTB+ Smart Video-Interstitial SDK". The "Video interstitial (redirect)" creative template displays a full-screen VAST video ad above the app content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 640x960 D

Set general targeting criteria

Published June 6th, 2025 by Johannes Wiesheu

Overview Targeting criteria allow you to restrict the delivery of the insertion to certain criteria. The defined targeting criteria are combined with AND; for instance, if you target an insertion to the Platform Desktop and to the Country France, the insertion will only be served to users who are using a desktop computer AND who are located in Fra

Sync contextual segments (API integration)

Published May 21st, 2025 by Johannes Wiesheu

Overview With the API documented in this article, semantic contextual data providers can sync semantic data with Equativ. For the integration, the data provider must: sign contractual agreements with Equativ, if applicable fill in Equativ’s onboarding form for semantic contextual data providers consult the documentation: this article the article

Reporting API: advanced options

Published June 5th, 2025 by Johannes Wiesheu

Available dimensions and metrics Learn more about the available dimensions and metrics in these articles: Reporting API: dimension reference Reporting API: metric reference Field options for metrics and dimensions When requesting metrics and dimensions, you can use the following advanced field options: OutputName: modifies the name of a field (dimen

Monitor deals

Published May 28th, 2025 by Johannes Wiesheu

Overview This article explains the tools you can use to monitor your deals on a daily basis. Deal list filters Go to Campaigns > Deals to display the deal list; you can apply deal status filters, advanced filters and period filters. Deal status filters The deal statuses are only assigned to private auctions and preferred deals which do not have

Monitor direct insertions

Published June 5th, 2025 by Johannes Wiesheu

Overview With the Insertion follow-up, you can monitor the delivery behavior of insertions. For instance, you can see if an insertion may not meet its impression goal. Access To access the Insertion follow-up, go to Campaigns > Insertion follow-up. Set filters You can apply Main filters and Advanced filters to generate a list of insertions. F

Video parallax (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video parallax" creative template displays a piece of a background video ad while the user is scrolling. Video playback starts as soon as 50% of the ad's surface is visible. Demo Video parallax demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ Creatives This section applies for

In-read (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Read SDK Publisher". The "In-read" creative template displays a video ad embedded in the app content. Most common sizes Most common RTB sizes of this ad format: 300x250. Demo In-read demo available in these apps: iOS Showcase app Android Showcase app Compliancy Criterion Compliancy MRAID 1.0 ❌ MRAID 2.0 ❌ RTB ✅ C

Creative specifications: Audio

Published May 5th, 2025 by Johannes Wiesheu

Overview This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services. Audio creative specifications Element Specifications Bit rate at least 192 kbps Duration recommended: max. 15 secs, max. 30 secs accepted; however, not accepted by all publishers File formats MP3, WWAV, WMA, OGG VPAID is not accept

Floor

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Floor ad" / "RTB+ Floor ad". The "Floor" creative template displays a banner that sticks at the top or bottom of the window. Most common sizes Most common RTB sizes of this ad format: 320x150, 768x1024, 300x250, 728x90, 960x90, 800x600, 970x250, 980x250. Demo Floor demo Compliancy Criterion Compliancy Creative rotation ✅ Fri

Set advertiser exclusivity in video ad breaks

Published April 16th, 2025 by Johannes Wiesheu

Overview Advertiser exclusivity in video ad breaks ensures that only one ad of advertisers belonging to the same category is shown in an in-stream video ad break. Ad breaks are sequences of ads shown before (pre-roll), in the middle of (mid-roll) or after (post-roll) video content. A typical use case is to ensure that ads of competitors are never sh

Leverage first party cookies for user identification

Published June 6th, 2025 by Johannes Wiesheu

About third party cookies The use of third party cookies for user identification industry is quickly declining. To compensate for the loss of third party cookies, the industry is shifting towards alternatives such as Universal IDs, e-mail based user IDs, or single sign on authentication. Another alternative is to leverage first party cookies for use

Technical requests to service teams

Published May 25th, 2025 by Johannes Wiesheu

About technical requests Technical requests are requests related to the correct functioning and the usage of Equativ’s products. Requests regarding your contract, invoices, pricing etc. are typically not considered as technical and should be addressed to Equativ’s Sales and Key account teams. Requests to Equativ's Support Team Equativ's Support Tea

Video header (app)

Published May 5th, 2025 by Johannes Wiesheu

Overview The "Video header" creative template displays a video ad at the top of the screen and remains there when the user scrolls down. Demo Video header demo Compliancy Criterion Compliancy Creative rotation ✅ RTB ✅ SIMID ❌ Viewability counting (MRC standard) ✅ Creatives This section applies for the direct template version only. Supported creative

Video skin

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Background" / "RTB+ Smart Video-Background". The "Video skin" creative template displays a background ad, visible on the left, top and right side of the page, including a video ad that can expand to full-screen mode. Demo Video skin demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Respo

Activate open auctions

Published June 12th, 2025 by Johannes Wiesheu

Overview To activate open auctions, you must create an RTB insertion where you specify the inventory to be monetized programmatically with open auctions. Creating RTB campaign Before creating an RTB insertion, create an advertiser and an RTB campaign as explained in Create direct insertion: create direct campaign . Creating RTB insertions In the i

VAST addressable TV

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[Addressable TV] VAST 3.0 - LINEAR" / "[RTB+ Addressable TV] VAST 3.0". The "VAST addressable TV" creative template displays a linear VAST video ad for addressable TV advertising. Addressable TV advertising leverages the broadband capabilities of TV devices to replace traditional TV ads shown to the entire audience by person

Create addressable TV insertions

Published May 15th, 2025 by Johannes Wiesheu

Overview Addressable TV insertions are part of Equativ’s addressable TV offer which is designed to replace linear TV ads by targeted addressable ads, using the Equativ platform. In the addressable insertions, campaign managers create the addressable ads and determine, under which conditions TV ads may be replaced by the addressable ads. Creating add

Get buyer insights

Published April 8th, 2025 by Johannes Wiesheu

Overview With the Buyer insights tool, you can compare buyer behavior in your own network with the buyer behavior in the entire market. Buyer behavior includes the actually paid price for impressions and the market share of the buyer. Benefits You can: identify buyers that buy below the general trend CPM / median CPM and work with buyers on improvin

Create video insertions for live events

Published May 15th, 2025 by Johannes Wiesheu

Overview In a live event, video ads are served with traffic bursts: the devices of the entire audience trigger the ad requests simultaneously and in a short period of time, e. g. during the last 2 minutes before a soccer game. In contrast, instream video ad delivery in non-live events (i. e. video on demand) is usually smooth and balanced by nature,

SKAdnetwork and AdAttributionKit compliance

Published April 23rd, 2025 by Johannes Wiesheu

About app install campaigns and attribution With app install campaigns, advertisers run creatives in publisher apps that invite users to tap on them, get redirected to the app store and finally download and install the advertised app. App install campaigns use a “cost per install” (CPI) model where app publishers get compensated for promoting an app

Create direct insertion: group volumes

Published June 12th, 2025 by Johannes Wiesheu

Overview You can apply a group volume to multiple insertions in a campaign. The insertions will use this volume as a shared volume. Select insertions Follow these steps to select the insertions sharing the group volume: Go to the insertion list of the campaign. Select the checkboxes of the insertions. On the top right, expand the dropdown menu and

EIQI API integration: URL/bundle categorization

Published April 9th, 2025 by Johannes Wiesheu

Overview The process of URL/bundle categorization by contextual data providers involves the following steps: The data provider makes available an endpoint to which Equativ can send categorization request. In a categorization request, Equativ sends a URL/bundle to the provider’s endpoint. The provider returns the corresponding segment IDs for the URL

Auto-refresh creatives

Published April 4th, 2025 by Johannes Wiesheu

Overview When a user visits a publisher’s website, an ad request is triggered for each ad slot on the given page. With the ad refresh feature, you can trigger additional ad requests for individual ad slots without the user reloading the entire page. For instance, if a website has the ad slots (formats) Leaderboard, Skyscraper and MPU, you could refr

Expand

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Expand Banner". The "Expand" creative template displays a banner which expands to a fullscreen ad when clicked. Demo n/a Compliancy Criterion Compliancy MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ❌ Creatives This creative template supports the following creative combinations: 1 banner image (png, jpeg) + 1 portrait image (png, jp

Sitebar

Published May 25th, 2025 by Johannes Wiesheu

Overview The "Sitebar" creative template displays a sticky ad on the right side of the page. Most common sizes Most common RTB sizes of this ad format: 300x600, 120x600. Demo Sitebar demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ Multi-instance ✅ Responsive web design ✅ RTB ✅ Safe frame ✅ Viewability counting (MRC standar

Classic banner (app)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Banner" / "RTB+ MRAID SDK Banner". The "Classic banner" creative template displays a simple, MRAID compliant banner. Most common sizes Most common RTB sizes of this ad format: 300x250, 320x50, 320x100, 640x200, 300x50, 320x320, 728x90. Demo n/a Compliancy Criterion Compliancy MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ✅ Creativ

Video fold

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Fold". The "Video fold" creative template displays a bar that sticks at the bottom of the page with a small video player. On mouse over, the ad expands and shows the video in full screen mode. Demo Video fold demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly iFrame ✅ IFrame buster ✅ Responsive w

Slideshow + thumbnails

Published May 22nd, 2025 by Johannes Wiesheu

Overview The "Slideshow + thumbnails" creative template presents multiple video/image creatives as a dynamic slideshow. Each slide is accompanied by a thumbnail located beneath. Users can navigate through the thumbnail gallery using the arrow button and select a specific one to view its enlarged version above. In the absence of user interaction, the

Troubleshoot ad delivery with Equativ Ad Inspector

Published April 7th, 2025 by Johannes Wiesheu

Overview The Equativ Ad Inspector, also known as "Debug console" is a powerful tool to investigate issues related to ad delivery on websites. It helps developers, webmasters, campaigns managers etc. by providing detailed information (names, identifiers, parameters etc.) about the placements on a website, the delivered insertions/creatives, the deli

Video/audio creative specifications

Published May 21st, 2025 by Johannes Wiesheu

The specifications below summarize Equativ’s requirements and recommendations for video/audio creatives. Duration no limit HLS encoding supported, see Encode video creatives Max. file size for hosted video creatives 50 MB; no limit for video creatives hosted externally; the 50 MB limit allows for HD video ads with a duration of up to 30 second

Currency management

Published May 5th, 2025 by Johannes Wiesheu

Network currency vs. partner currency When you start working with Equativ, you can set a local currency in your network. This currency is permanent and cannot be changed later. Equativ’s demand partners can set up their deals in their local currency, but bidding on Equativ publisher inventory is always in EUR or USD, because DSPs convert any currenc

Interstitial (portrait/landscape, web)

Published May 26th, 2025 by Johannes Wiesheu

Overview Formerly named "Interstitial (portrait/landscape)". The "Interstitial (portrait/landscape)" creative template displays a full-screen ad above the page content using a portrait and a landscape image. Users can close (skip) it or it can disappear automatically. Demo Interstitial (portrait/landscape) demo Compliancy Criterion Compliancy Creati

Create newsletter insertions

Published May 27th, 2025 by Johannes Wiesheu

Overview Serving ads in newsletters requires a specific setup to address the limitations imposed by email clients (installed email programs and web based email services): no support of javascript, caching of creatives, proxying etc. This article explains the specific configuration of newsletter ad tags, the setup of newsletter insertions and creativ

Troubleshoot counting discrepancies

Published May 19th, 2025 by Johannes Wiesheu

About counting discrepancies Counting discrepancies between systems can occur whenever more than one party is involved in the ad serving process; for instance they can occur when a publisher integrates a third party script (agency script) in an insertion. Counting discrepancies of up to 10% are considered tolerable and do not require investigation.

VAST audio

Published May 5th, 2025 by Johannes Wiesheu

Overview Formerly named "[AUDIO] VAST 4.x - LINEAR". The "VAST audio" creative template plays a linear VAST audio ad. Parameters Name Description Default value AdParameters (VPAID) Ad parameters for a VPAID creative. Expected format: string Advertiser ID An identifier for the advertiser, provided by the ad server. It can be used for internal analy

Use ads.txt control center

Published April 6th, 2025 by Johannes Wiesheu

Overview Ads.txt (Authorized Digital Sellers) and app-ads.txt for apps are IAB specifications aiming at eliminating counterfeit and unauthorized inventory in programmatic advertising. With the ads.txt/app-ads.txt file, publishers declare publicly, which sellers are authorized to sell their inventory. An improperly configured ads.txt or app-ads.txt f

Forecast version comparison

Published April 7th, 2025 by Johannes Wiesheu

Equativ's free forecast version is available for all customers. The premium version is priced separately - to activate it, reach out to your Sales contact or Technical Account Manager to have it enabled. This overview compares the free and the premium version: Feature Feature details Free version Premium version csv extracts Equativ can provide you

Manage invoice requests and invoices

Published May 21st, 2025 by Johannes Wiesheu

Overview This document explains how to manage your invoice requests and invoices in Equativ's Financial portal. Access To connect to the Financial portal, proceed as follows: First, make sure you have the user right "View network invoice requests". For more information, see Manage users and user groups. Click the link in the email notification rece

Use creative template library

Published May 26th, 2025 by Johannes Wiesheu

Overview With creative templates you can configure ad formats in the Creative section in insertions. Each creative template has a set of parameters to control the behavior of the ad. Equativ’s creative template library lists all available creative templates with status, details on their usage in the network, options etc. Access Go to Inventory >

Encode video creatives

Published May 5th, 2025 by Johannes Wiesheu

Overview This article explains how creative files are encoded once they are uploaded to insertions in Equativ’s Monetization Platform. From the uploaded creative, the video encoding process generates multiple creative files at different quality levels (bitrates). These creative files are included in the VAST response sent to the player, giving the p

Supply AMP inventory

Published April 4th, 2025 by Johannes Wiesheu

Overview Accelerated Mobile Pages (AMP) HTML is an open-source framework designed to speed up mobile pages and thus improve user experience. For monetization of AMP pages, ad networks must respect a strict API set by the framework. Equativ supports the monetization of AMP pages using the <amp-ad> components. Resources AMP Project official webs

Parallax (web)

Published May 25th, 2025 by Johannes Wiesheu

Overview Formerly named "Parallax" / "RTB+ Parallax". The "Parallax" creative template displays a piece of a background ad while the user is scrolling. Most common sizes Most common RTB sizes of this ad format: 300x250, 300x600, 728x90, 300x50, 640x960, 640x480, 970x250, 750x750, 300x100, 300x300 Demo Parallax demo Compliancy Criterion Compliancy Cr

Video interstitial (web)

Published May 4th, 2025 by Johannes Wiesheu

Overview Formerly named "Smart Video-Interstitial" / "RTB+ Smart Video-Interstitial". The "Video interstitial" creative template displays a full-screen video ad above the page content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 800x600, 768x1024. Demo Vi

VAST video

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "[VIDEO] VAST x - LINEAR". The "VAST video" creative template displays an out-stream/in-stream linear VAST video ad. Demo Check out Equativ’s video showcase to set up parameters and retrieve video ads. Compliancy Criterion Compliancy Ad pod size ✅ Creative rotation ✅ Viewability counting (MRC standard) ✅ VPAID ✅ Creative t

EIQI API integration: get started

Published April 9th, 2025 by Johannes Wiesheu

About EIQI Equativ Inventory Qualification Infrastructure (EIQI) is Equativ’s global solution for semantic contextual targeting: data providers use EIQI to synchronize their data with Equativ. Once synchronized, the according semantic contextual segments become available to target deals/campaigns/line items in Equativ’s supply and demand solutions (

Manage advertisers and agencies

Published May 21st, 2025 by Johannes Wiesheu

Overview This article explains the creation of advertisers and agencies. Creating these is part of the first administration steps when you start working with Equativ. Create advertiser Creating an advertiser is required to be able to create campaigns and insertions. In the context of direct campaigns, advertisers represent the brand whose ads are s

Set creative rotation

Published May 15th, 2025 by Johannes Wiesheu

Overview With creative rotation modes you can determine how the creatives in an insertion will be displayed to a given user. For instance you can assign percentages to the creatives to display some creatives more often than others. Setting the creative rotation mode Before you start configuring creatives, prepare your campaign and insertion. Once th

Create direct insertion: inventory

Published June 12th, 2025 by Johannes Wiesheu

Overview You can add the placements in the Inventory tab. The placements are the "locations" where ads are shown. In Equativ's platform, a placement is defined as a combination of a format, a website and a page. Each format, website and page has its individual identifier. These 3 Ids are all included in an ad request to Equativ. Based on the paramet

Set video content metadata targeting

Published May 12th, 2025 by Johannes Wiesheu

Overview In Equativ's In-stream video solution, video content metadata describe the video content (TV series, news clips etc.) where video ads (e. g. pre-rolls) are displayed. The video content metadata include information such as the content video title, the content category, the content provider id etc. You can: pass (attach) video content metadat

Forecast criteria availability

Published May 21st, 2025 by Johannes Wiesheu

Overview This document explains the conditions under which forecast criteria are available in the Forecast user interface. Access forecast criteria To access the forecast criteria, go to Campaigns > Forecast : the forecast criteria are located on the Select criteria tab. General availability rule In general, any criterion is available in the for

Welcome to Managed services help center

Published May 5th, 2025 by Johannes Wiesheu

Equativ's managed services range from strategic consulting and tailored recommendations to campaign setup, optimization, and performance review. Campaigns are fully managed by Equativ's teams. The help documents for Equativ's managed services contain general information such as the specifications your creatives must comply with or instructions on ho

Slider

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "IAB Slider". The "Slider" creative template displays an ad anchored to the bottom of the browser window and in front of the website content. On click or mouse over, the page slides to the left, revealing the slider content. Demo Slider demo Compliancy Criterion Compliancy Creative rotation ❌ Friendly iFrame ✅ IFrame buster ✅

Get managed campaign reports

Published May 5th, 2025 by Johannes Wiesheu

Overview This article summarizes the options you have to get reporting data about Equativ managed campaigns. Option #1 – Get .xls / .csv / Excel reporting data by e-mail The most basic option is to receive reporting data about managed campaigns by e-mail with a .xls / .csv / Excel file attachment. Reach out to your contact at Equativ and do not for

Easy Native

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "Easy Native Ad" / "RTB+ Easy Native Ad". The "Easy native" creative template displays a native ad within the website's content as an inline element and consists of text elements and images. Most common sizes Most common RTB sizes of this ad format: 300x250, 300x600, 728x90, 980x90, 720x250, 300x100, 468x400, 300x300, 970x250

Tower

Published May 25th, 2025 by Johannes Wiesheu

Overview The "Tower" creative template displays a vertically floating banner, positioned in the page's side column. When the user scrolls, it remains in viewport within a predefined space. Most common sizes Most common RTB sizes of this ad format: 300x250, 200x900, 160x600 Demo Tower demo Compliancy Criterion Compliancy Creative rotation ✅ Friendly

Parallax (app)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "SDK Parallax Banner" / "RTB+ SDK Parallax Banner". The "Parallax" creative template displays a piece of a background ad while the user is scrolling. In case of iOS, this ad format can be used in UITableView and UICollectionView. Limitation when used in UIScrollView: the scrollview cannot be zoomed and the parallax effect doe

Classic banner (web)

Published April 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Default Banner" / "RTB+ Default Banner". The "Classic banner" creative template displays a simple banner. Do not use the "Classic Banner" creative template for newsletter campaigns and other use cases where client side counting of impressions is not applicable/would not work. For such cases, use the dedicated creative temp

Creative specifications: Google ads

Published May 5th, 2025 by Johannes Wiesheu

Overview This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services. Youtube display creatives Element Specifications Aspect ratio logo: 1x1 or 4x1 images: 1x1 or 1.91x1 Elements mandatory: logo, images, headlines (max. 30 characters), description (max. 90 characters, including interspace). Youtube a

Invalid traffic filtering

Published April 23rd, 2025 by Johannes Wiesheu

About Invalid traffic (IVT) Invalid traffic (IVT) is traffic that is not generated by potential consumers or traffic that does not allow proper measurement of user behavior/engagement. General invalid traffic involves all sorts of fake traffic and is rather simple to identify: bots, spiders, crawlers, non-browser user-agent headers etc. Sophisticate

Use the forecast

Published June 12th, 2025 by Johannes Wiesheu

Overview The forecast predicts how much available inventory you will have in a future time range. The forecast is based on the delivery statistics from the past and takes the reserved volumes of booked insertions into account. Forecast predictions require at least 3 days of traffic data. For websites and pages with a traffic history less than 3 days

Video native (redirect)

Published May 4th, 2025 by Johannes Wiesheu

This creative template is being phased out because it is compatible with SDK 7 only. The SDK 8 does not support this creative template. Overview Formerly named "Smart Video-Native Ad SDK VAST". The "Video native (redirect)" creative template displays a VAST ad within the app content matching the app's look and feel. It consists of a video and op

Set video ad rules

Published April 16th, 2025 by Johannes Wiesheu

Overview Video ad rules is a feature enabling you to create server side rules used for managing your instream ads’ inventory. Using this feature you can define the number of video ads (instances) that should appear in an ad break based on the video content duration. For instance, you can determine to show a maximum of 1 ad in the preroll ad break if

Interstitial (app)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Interstitial" / "RTB+ MRAID SDK Interstitial". The "Interstitial" creative template displays a full-screen ad above the app content. Users can close (skip) it or it can disappear automatically. Most common sizes Most common RTB sizes of this ad format: 320x480, 300x250, 640x960, 480x320, 1024x768, 320x400, 320x100.

Sync segments and profiles (batch file)

Published April 23rd, 2025 by Johannes Wiesheu

Overview With Equativ’s batch file integration method, audience data providers can sync segments and profiles with Equativ through file uploads in cloud storage buckets. Since Equativ uses Google Cloud Platform (GCP), a Google account is required to get access to Equativ’s GCP buckets. The integration process consists in the following steps: the pr

Ensure ad quality: ad blocking

Published April 7th, 2025 by Johannes Wiesheu

Overview Ad quality management has two main goals: ensuring publisher brand safety: preventing any misplacements of inappropriate ads in publishers’ content in order to protect the publishers’ brand and reputation (e. g. not showing gambling ads on a child-friendly website) preventing bad ads: protecting inventory providers from the detrimental impa

Skin

Published May 24th, 2025 by Johannes Wiesheu

Overview Formerly named "Background" / "RTB+ Skin". The "Skin" creative template displays a background ad, visible on the left, top and right side of the page. Most common sizes Most common RTB sizes of this ad format: 990x90, 1800x1000, 2000x1400, 728x90, 1000x200, 1200x250. Demo Skin demo Compliancy Criterion Compliancy Creative rotation ✅ Friendl

Extended ID integration (alternative/universal IDs)

Published May 27th, 2025 by Johannes Wiesheu

Overview User identification is critical to allow for targeting (audience targeting, retargeting etc.), frequency capping and other features. Traditionally, user identification across the programmatic ecosystems is done by each player dropping a cookie with a unique user id and then synching this id with all other players in the ecosystem. With thir

Native (RTB)

Published May 3rd, 2025 by Johannes Wiesheu

Overview Formerly named "RTB+ In-Feed Native Ad". The "Native (RTB)" creative template displays an ad within the website content matching the website's look and feel. Most common sizes Most common RTB sizes of this ad format: 300x250, 300x50, 728x90, 320x50, 300x600, 990x90. Demo Native (RTB) demo Compliancy Criterion Compliancy Creative rotation ✅

Set contextual targeting

Published May 26th, 2025 by Johannes Wiesheu

Overview With Equativ’s contextual (semantic) targeting you can target contextual segments in deals and insertions. You can target third party segments as well as segments provided by Equativ. Access To use contextual targeting, you need to sign a contract for Equativ's Data Marketplace product - get back to your sales representative to use it. How

Video native

Published May 4th, 2025 by Johannes Wiesheu

This creative template is being phased out because it is compatible with SDK 7 only. The SDK 8 does not support this creative template. Overview Formerly named "Smart Video-Native Ad SDK Publisher". The "Video native" creative template displays an ad within the app content matching the app's look and feel. It consists of a video and optional im

Sync users in Ad API integrations

Published June 5th, 2025 by Johannes Wiesheu

About user syncing User syncing is the process of matching the identifiers of a single user stored by two entities. In programmatic advertising, SSPs and DSPs sync their user Ids to make users “known” across all systems. Equativ, acting as a SSP, does user syncing with demand partners to allow for improved targeting by advertisers. This increases re

Ensure ad quality: troubleshooting

Published April 23rd, 2025 by Johannes Wiesheu

Overview This article explains the troubleshooting tools you can use as a customer if you see inappropriate ads displayed on your website/app or if you need more details about ads blocked in your network. Transparency report - web Due to restrictions in recent browser versions, the transparency report has stopped working. Equativ is working on a sol

Set up and manage unified auction (managed)

Published June 12th, 2025 by Johannes Wiesheu

Overview Like unified auctions, Equativ’s managed unified auctions—previously called Managed Holistic+—allow you to run a full competition between direct (premium) campaigns, Equativ's RTB and 3rd party SSPs (server-side and client-side header bidding): the highest bid will win while making sure that direct campaigns will deliver their guaranteed ta

Implement Global Privacy Control (GPC)

Published July 20th, 2025 by Johannes Wiesheu

Overview Global Privacy Control (GPC) is a technical specification that allows users to signal their opt-out preference from their browser. When enabled, the GPC opt-out signal indicates that the user does not consent to their personal data or geolocation being sold or shared. About the GPC opt-out signal Technically, the browser-level GPC opt-out s

Classic banner (portrait/landscape)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Banner (Portrait/Landscape)". The "Classic banner (portrait/landscape)" creative template displays a simple image banner using a portrait and a landscape image. Demo n/a Compliancy Criterion Compliancy MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ❌ Creatives This creative template supports 2 creative files: Creative #1: the portra

Interstitial (portrait/landscape, app)

Published May 2nd, 2025 by Johannes Wiesheu

Overview Formerly named "MRAID SDK Interstitial (Portrait/Landscape)". The "Interstitial (portrait/landscape)" creative template displays a full-screen ad above the app content using a portrait and landscape image. Users can close (skip) it or it can disappear automatically. Demo n/a Compliancy Criterion Compliancy MRAID 1.0 ✅ MRAID 2.0 ✅ RTB ❌ Crea

Manage duration based ad pods

Published April 16th, 2025 by Johannes Wiesheu

With duration based ad pods, you can specify the maximum duration (in seconds) of an entire ad pod depending on the video content type. For instance you can specify that the ads on the preroll ad break must not be longer than 1 minute (all video ads combined) when the content which follows is between 15 and 30 minutes long; this preroll ad break can

Video error code reference

Published May 21st, 2025 by Johannes Wiesheu

Overview Equativ's video errors are a useful tool to troubleshoot problems in video integrations or insertions, letting you track lost opportunities and understand the causes of poor delivery rates. Equativ provides the video errors specified by the VAST standard as well as its own proprietary video errors. To get the insights, create a video error

Get domain approval

Published April 17th, 2025 by Johannes Wiesheu

Overview Using the client portal, you can quickly send a request to Equativ’s Support Team to approve a list of domains for your network. Your request will be stored as a support case with a case number used for reference. This article describes the creation and handling of domain approval requests. To learn more about support cases, see the Create

Automate forecasting (API)

Published April 10th, 2025 by Johannes Wiesheu

Overview With the Forecast API, you can retrieve predictions about the inventory available for sale in a future time range. Login credentials Reach out to your contact at Equativ to get your login credentials. There is no need to set up a test login. You will get a login for use in production right away. API Documentation Click here and select Fore

Set audience targeting (first party data)

Published May 13th, 2025 by Johannes Wiesheu

Overview Publishers can work with audience data providers to target their first party audience data. To enable this type of targeting, publishers must first integrate with one of the audience data providers and the data provider must synchronize their data with Equativ with one of the methods explained in the Sync segments and profiles (API v2) and

HTML5 creative specifications

Published May 15th, 2025 by Johannes Wiesheu

Overview This document contains the specifications for HTML5 creatives delivered with Equativ's ad server. IAB guidelines For detailed guidance on HTML5 creatives, refer to the IAB's HTML5 for Digital Advertising guidelines. HTML5 creative structure An HTML5 creative typically contains the following: Main index.html file Assets, such as image files

EIQI API integration: upload taxonomy

Published April 9th, 2025 by Johannes Wiesheu

Overview The EIQI taxonomy is the organization of the segment catalogue in a hierarchy, starting with broad categories and moving to more specific subcategories. To the user selecting the segments for targeting, the taxonomy (hierarchy) is presented in the form of a tree, where the user can expand branches to reveal and select the segments for targe

Create connected TV insertion

Published May 14th, 2025 by Johannes Wiesheu

Overview Connected TV (CTV) refers to any TV device that is able to connect to the internet, and therefore access content beyond the standard cable provider offering. Connected TV devices include: Smart / Connected TV: TVs with integrated Internet connections (e. g. LG Smart TV) Over-The-Top (OTT) media services: (Netflix, Amazon Prime, rakuten.tv

Troubleshoot deals: problems and solutions

Published April 17th, 2025 by Johannes Wiesheu

Overview This article describes how to troubleshoot deals if you are facing one of the following problems: Buyer is not getting any bid request There are bid requests but no bids There are bid requests and bids, but no wins There are bid requests, bids and wins but no impressions You will find tips on how to use Equativ’s troubleshooting tools as we

Connect bidder to Equativ SSP: sync cookies

Published May 5th, 2025 by Johannes Wiesheu

Overview This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters. This article explains cookie synchronization between Equativ and our demand partners. There are two ways to synchronize cookies between Equativ and the demand partners. Partner

Preview web creatives

Published March 6th, 2025 by Johannes Wiesheu

Basic preview The basic preview lets you preview a creative uploaded to EMP. Before using the basic preview, make sure the creative is enabled on at least one format, as shown in the following screenshot. For the basic preview to work, enabling the creative on at least one format is required, no matter if you have selected one or multiple formats in

Sync TV booking data

Published April 7th, 2025 by Johannes Wiesheu

Overview With Equativ's TV booking API, broadcasters (TV channels) can sync their traditional TV booking information (replaceable ads) with Equativ. The TV booking information includes all the TV scheduling data describing the original TV ad break. The TV booking information is fetched asynchronously (prior to the ad call) and then leveraged by Equa