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    • Display: Web template specifications

    Sitebar

    Table of Contents

    Overview Most common sizes Demo Compliancy Creatives Creative template parameters Features Click management for HTML5 creatives Safeframe Release notes

    Overview

    The "Sitebar" creative template displays a sticky ad on the right side of the page.

    Most common sizes

    Most common RTB sizes of this ad format: 300x600, 120x600.

    Demo

    Sitebar demo

    Compliancy

    Criterion Compliancy
    Creative rotation

    ✅
    Friendly iFrame

    ✅
    Multi-instance

    ✅
    Responsive web design

    ✅
    RTB

    ✅
    Safe frame

    ✅
    Viewability counting (MRC standard)

    ✅

    Creatives 

    This section applies for the direct creative template only.

    Supported file formats:

    • image
    • creative scripts
    • HTML5

    To ensure the best quality, image creatives are only scaled down but never scaled up. HTML5 creatives and creative scripts always take the full available space (iframe 100% x 100%). The correct aspect ratio must be ensured directly in the creative itself. 

    Creative template parameters

    Name Description Default value
    Close button Specifies if a close button appears. false
    Content id or class

    If the "JSON object or URL to file with data"  option above is not used, enter the ID or the class of the element wrapping the website content so that the Sitebar can take the right position. Example: "#myId" or ".myClass"

    ⚠️In special kind of integration instead of page id or class the tagId might be provided (the sticky option may not work in that scenario).

    		  
    Creative feedback Shows creative feedback button. true
    Is sticky? If set to true, the ad is positioned relative to the browser window. true
    JSON object or url to file with data

    To serve the insertion on multiple websites, add a JSON in this format:

    [
  {
   "url":"www.subdomain.domain.com",
   "id":"myContentId",
   "css":"#sas_sitebarDiv_[sas_insertionId]{left:0px;}",
  },
  {
   "url":"www.another-website.net",
   "class":"myContentClass",
   "offsetTop":150,
   "offsetLeft":10
  }
]

    Each url represents a website where the Sitebar ad will be displayed. For the url value, make sure you use the location.hostname (including www, if applicable) of the given website.

    To determine the location.hostname:

    • open the website
    • go to the developer tools of your browser
    • type location.hostname in the console.

    Additionally, make sure you specify the id or class that wraps the website’s content. Alternatively, you can also paste a URL pointing to a remote JSON file, which must comply with all the requirements stated above. ⚠️This field must at least contain: []

    ⚠️In special kind of integration instead of page id or class the tagId might be provided (the sticky option may not work in that scenario).

    css represents a custom CSS that will be added to the page elements. You can use these macros to define the CSS selector: [sas_insertionId], [sas_formatId], [sas_tagId]. These macros will be replaced by real values in the template script. For example: { "css": "#sas_sitebarDiv_[sas_insertionId]:{left:0px}" }

    		 []
    Open in same window Choose if the ad should open in the same window or not. The option works only with image creatives. false
    Render in Safeframe Specifies if ad creative will be rendered inside the safeframe. false
    Z-index The z-index specifies the stack order of the ad. An element with greater stack order is always in front of an element with a lower stack order. 1000
    RTB options (only for the RTB template)
    Acceptable sizes for RTB Acceptable sizes as a comma-separated list of w*h pairs (no spaces). Example : 250*300,320*250  
    Activate ad refresh Toggle to activate automatic ad refresh functionality (5 refreshes max) false
    Duration (seconds) Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. 30
    Render as banner In some particular cases use this option to render this ad as a classic banner. false
    Viewability threshold (px %) Specifies what minimum percentage of creative must be visible to be considered for ad refresh. 50

    Features

    Click management for HTML5 creatives

    The Sitebar ad format is able to identify the click destination for HTML5 creatives by using:

    • the click counting library; for more information, see Manage click counting
    • the clicktag variables passed in the source of the iframe; Important: HTML5 creatives must have the click destination recognition implemented:

    Safeframe

    If the creative is a third party creative script or if the RTB version of the creative template is used, the creative can be delivered inside a Safeframe. To enable this option, enable the Safeframe checkbox in the General settings section of the insertion.

    Release notes

    • 05-03-2025 - Update for action pixels generation
    • 02-09-2024 - Added close button
    • 01-07-2024 - Added support for DSA module. Update Feedback module for Direct and RTB versions
    • 13-05-2024 - Added parameter Render as banner
    • 15-02-2024 - Allow 10s, 15s values in the "duration" parameter in ad refresh
    • 24-01-2024 - Removed support for obsolete macros
    • 30-10-2023 - Added ad refresh section to template parameters for RTB version
    • 17-10-2023 - Added feedback module to the RTB Sitebar
    • 18-07-2023 - Added new RTB macros
    • 04-05-2023 - Added parameter Render in Safeframe
    • 20-04-2023 - Added parameter Open in same window
    • 16-03-2023 - Official release of the creative template

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