Interstitial (app)
Overview
Formerly named "MRAID SDK Interstitial" / "RTB+ MRAID SDK Interstitial". The "Interstitial" creative template displays a full-screen ad above the app content. Users can close (skip) it or it can disappear automatically.
Most common sizes
Most common RTB sizes of this ad format: 320x480, 300x250, 640x960, 480x320, 1024x768, 320x400, 320x100.
Demo
n/a
Compliancy
| Criterion | Compliancy |
|---|---|
| MRAID 1.0 | ✅ |
| MRAID 2.0 | ✅ |
| RTB | ✅ |
Creatives
This section applies for the direct creative template only. This creative template supports one creative, which will be used for both portrait and landscape orientation.
Supported file formats:
- jpg, gif, png
- HTML
The SDK will resize the creative for smaller screen resolutions. Optionally, the image can be stretched to fit the whole ad space if the creative template parameter "Stretch to fit" (see below) is enabled.
Recommended sizes
- Smartphone: 200 KB (max.)
- Tablet: 350 KB (max.)
Creative template parameters
| Parameter | Description | Default value |
|---|---|---|
| App link URL (iOS only, SDK 7 only) | App URL that will be opened by the SDK instead of the creative click URL, if the app is available on the iOS device. The SDK will fall back on the creative click URL otherwise. | |
| Background color | The color that will be displayed under the creative if it does not fit the display area. | #ffffff |
| Close appearance countdown (SDK 7 only) | Displays a countdown before showing the close button (the close appearance delay must be greater than 0 seconds). | Disabled |
| Close appearance delay | (in seconds) Number of seconds before the close button appears; set it to 0 for no delay at all | 0 |
| Close button position | Position of the close button | top right (MRAID default) |
| Close on click |
disabled - the interstitial will stay on screen even if it is clicked by the user enabled - the interstitial will be dismissed as soon as it is clicked by the user |
Disabled |
| Has close button (only for images) |
disabled - no close button will be displayed enabled - the SDK close button will be displayed (only for image creatives; in case of other creatives, the close button will always be displayed if |
Disabled |
| Interstitial duration | (in seconds) The number of seconds before the interstitial is automatically closed. | 5 |
| Redirect to third party (iOS only, SDK 7 only) | disabled - the SDK will always attempt to open the creative click URL in-app (Safari modal, Store modal etc.) enabled - the SDK will always open the creative click URL outside the app (Safari, App Store, etc.) | Disabled |
| Stretch to fit | (only available for image creatives) Stretches the image creative so that it covers the whole display area. Enabling this option will alter the image aspect ratio. | Disabled |
| Third party impression pixels | Comma separated list of URLs that will be called when the impression is counted by the SDK. | |
| Third party tracking script | (SDK >= 6.7) Javascript tracking script that will be automatically injected in the creative and executed by the SDK. | |
| Transfer touch events |
disabled - touch events are only transferred to the creative. enabled - touch events are transferred to the app views under the creative by default, except if the touch event happens on a link in the creative; for more details, see here. |
Disabled |
| RTB options (only for the RTB template) | ||
| Acceptable sizes | Acceptable creative sizes retrieved from RTB; format: comma-separated list of width*height pairs (no spaces). Example: 250*300,320*250 | |
| Center content using HTML wrapper |
Adds an HTML wrapper around the document in case the DSP creative is not a complete HTML document. The creative will be centered inside the ad container. Note: depending on the DSP, this may affect how the creative is displayed. |
Disabled |
Limitations
Creative rotation is not supported when different creative types are used in the insertion.
Known issues
n/a
Release notes
- 18-12-2018 - Add SDK 7 compatibility Enable viewability