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    • Display: Web template specifications

    Floor

    Table of Contents

    Overview Most common sizes Demo Compliancy Creatives Creative template parameters Features Orientation Event listening Limitations Known issues Release notes

    Overview

    Formerly named "Floor ad" / "RTB+ Floor ad". The "Floor" creative template displays a banner that sticks at the top or bottom of the window.

    Most common sizes

    Most common RTB sizes of this ad format: 320x150, 768x1024, 300x250, 728x90, 960x90, 800x600, 970x250, 980x250.

    Demo

    Floor demo

    Compliancy

    Criterion Compliancy
    Creative rotation

    ✅
    Friendly iFrame

    ✅
    Multi-instance

    ✅
    Responsive web design

    ❌
    RTB

    ✅
    Viewability counting (MRC standard)

    ✅

    Creatives

    This section applies for the direct creative template only.

    Supported file formats:

    • image
    • HTML5
    • creative script

    Note: In case of HTML5 or creative scripts, make sure you set up the size.

    Creative template parameters

    Name Description Default value
    Animation speed of expand Specifies the duration of transition from collapsed to expanded states 0.3
    Background color Specifies the background color to be used #000000
    Background image Specifies the background images to be used  
    Background opacity Specifies opacity of the background.  "0" means full transparent, "1" - not transparent at all. 1
    Background position Sets the background position. More info here. center top
    Collapsed height Fill it if you want to enable expand mode. The feature doesn't work in mobile web environment.  
    Creative feedback Shows creative feedback button true
    Duration Autoclose after the defined time (in seconds)  
    Enable background Adds a background to the ad false
    Horizontal position Horizontal position of the creative center
    Margin Margin from bottom or top of the page (in px) 0
    Open in same window Choose if the ad should open in the same window or not. The option works only with image creatives. false
    Render in Safeframe Specifies if the ad creative will be rendered inside the safeframe. This feature may be used only for creative scripts and in RTB delivery. false
    Scrolling animation duration  Specifies the duration of the floating animation when scrolling the page (in seconds) fast
    Tracking url Make sure you add [timestamp] to the URL for cache busting.  
    Transition type of expand Specifies the transition type ease
    Vertical position Vertical position of the creative bottom
    zIndex zIndex of the creative 1000
    RTB options (only for the RTB template)
    Acceptable sizes Acceptable sizes as a comma-separated list of a pair w*h (no spaces). Example : 250*300,320*250  
    Activate ad refresh Toggle to activate automatic ad refresh functionality (5 refreshes max) false
    Duration (seconds) Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. 30
    Viewability threshold (px %) Specifies what minimum percentage of creative must be visible to be considered for ad refresh. 50

    Features

    The Floor displays a banner that sticks on the top or on the bottom of the window. This ad format features an expand mode with fancy CSS3 animation. The expand feature is only available for Desktop. On mobile platform, the ad will always be in expanded mode.

    Orientation

    This ad format shows the same creative for both portrait and landscape mode. Use the ad format "Floor (portrait/landscape)" if you want to show different creatives.

    Event listening

    The Advanced Banner supports the adClosed event. It triggers when the close button is pressed. You can listen to this event to control the functioning of your site.

    The event contains the parameter formatId to get which formatId (on the page) fired the event:

    window.addEventListener('adClosed', function (e) {
	console.log(e.formatId);
});

    Limitations

    Supported browsers for mobile web:

    • iOS - Safari
    • Android Browsers - Firefox, Chrome

    Known issues

    • For Web: the viewability module treats the creative as 100% visible in collapsed state.
    • For Mobile Web: In the mobile Firefox, the position "bottom" of the ad does not work properly because of the navigation bar; thus, using the position "top" is recommended

    Release notes

    • 05-03-2025 - Update for action pixels generation
    • 04-01-2025 - Renamed Scrolling animation duration option
    • 12-11-2024
      • Added creative feedback and DSA button
      • Removed "Close button options "
    • 15-02-2024 - Allow 10s, 15s values in the "duration" parameter in ad refresh
    • 24-01-2024 - Removed support for obsolete macros
    • 03-01-2024 - Added ad refresh
    • 18-07-2023 - Added new RTB macros
    • 09-05-2022 - Added parameter Render in Safeframe
    • 12-04-2023
      • Added parameter Open in same window
      • Removed document.write from template
    • 03-01-2023 - Remove obsolete property of script
    • 31-08-2021 - Tracking pixel for close event
    • 20-04-2020 - Removed RTB parameters from click count pixel
    • 21-11-2019 - Fix for the ad z-index
    • 19-08-2019 - Updated close button position
    • 30-05-2019 - Start supporting features from the Floor for mobile ad format
    • 11-12-2018 - Header Bidding compliancy
    • 21-05-2018 - Enable RTB click counting
    • 07-02-2018 - Additional RTB parameters in viewability log
    • 04-01-2018 - Enable viewability counting by default
    • 22-11-2017 - New default close button
    • 06-09-2017 - Add viewability module
    • 20-07-2017 - Support for standalone tag

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