Forecast criteria availability
Overview
This document explains the conditions under which forecast criteria are available in the Forecast user interface.
Access forecast criteria
To access the forecast criteria, go to Campaigns > Forecast: the forecast criteria are located on the Select criteria tab.
General availability rule
In general, any criterion is available in the forecast if it was used as a targeting criterion in an insertion. This insertion must not have been in status Finished for longer than the last six months.
Availability by forecast criterion
The following table lists all forecast criteria with the following information:
- The Criterion name.
- The information if the General availability rule applies.
- Other availability rules that may apply.
- The information if the forecast criterion is hidden entirely, when the forecast is at 0 impressions.
| Criterion name | General availability rule applies? | Other availability rules | Hidden when forecast is 0 |
|---|---|---|---|
| Ad Break (video) | ✅ |
n/a | ✅ |
| Audience Targeting | ❌ |
Segment is available as soon as it had more than 10000 impressions per day in the entire network. | ❌ |
| Browser | ✅ |
Additionally, if one browser is available, then all browsers are available automatically. | ❌ |
| Capping | ❌ |
This criterion is always available. | ❌ |
| GPS | ✅ |
n/a | ✅ |
| Geolocalization (country, region, state, city) | ✅ |
Additionally, if the geolocalization criterion had at least 1000 impressions per day in the past, it is automatically available in the forecast. Parent criteria are included automatically. For example: if the city Paris is included, then France is included as well. |
✅ |
| Internet service provider | ✅ |
n/a | ✅ |
| Keywords | ❌ |
To get forecast data for a keyword, the given keyword must be in use in at least one insertion on the current day. If you remove the keyword on a given day, the forecast will stop calculating the forecast for this keyword starting the following day. | ✅ |
| OS | ✅ |
Additionally, if one OS is available, then all OSs are available automatically. | ❌ |
| Personalized Ad | ❌ |
This criterion is always available. It targets users consenting to personalized ads, as specified in the IAB's Global Privacy Platform (GPP). | ❌ |
| Placement (websites, pages, formats, packs) | ❌ |
These criterion is always available. | ✅ |
| Platform | ✅ |
n/a | ✅ |
| Postal code (ZIP code) | ✅ |
n/a | ✅ |
| SDK version | ✅ |
Additionally, all the SDK versions between the smallest and the largest SDK version are available. | ✅ |
| Semantic Targeting | ❌ |
Segment is available as soon as it had more than 10000 impressions per day in the entire network. | ❌ |
Get forecast for new criteria
As stated in the General availability rule, a criterion must have been targeted in an insertion to be considered by the forecast. If you need to get forecast data but don't want to use the criterion yet in an actual campaign for a client, you can create an insertion used only to add each criterion you want the forecast to take into account. Proceed as follows:
- Create a site and page and enable at least one format, using the page group feature.
- Don't implement the ad tags for this site and page.
- Create a campaign with an end date far in the future.
- Set the campaign to the status Sold.
- Create an insertion in this campaign with the following settings:
- In the Inventory section, select the site, page, and format you have just created.
- Add the targeting criterion you wish to get forecast data for.
- Save the insertion. There is no need to put it online.
- Wait until the following day and start querying the forecast with the new criterion.
- Add additional targeting criteria later, whenever you need to forecast them.