Filmstrip
Overview
Formerly named "IAB Filmstrip". The "Filmstrip" creative template displays a filmstrip with 5 segments users can interact with (scroll, click, hover, touch).
Demo
Compliance
| Criterion | Compliancy |
|---|---|
| Creative rotation | ❌ |
| Friendly iFrame | ✅ |
| IFrame buster | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ✅ |
| RTB | ❌ |
| Viewability counting (MRC standard) | ✅ |
Creatives
Supported file formats:
- video
- image
- html5
- creative script
All creatives should have the same size.
Creative template parameters
| Name | Description | Condition | Default value |
|---|---|---|---|
| Border color | Add a border color to the ad. | Mandatory | CCCCC |
| Buttons position | Position of the buttons in the ad | Mandatory | vertical |
| Down/Right button label | Add a custom text for the label that is displayed at the bottom/right of the creative, to go down/right in the ad. | Optional | down |
| Up/Left button label | Add a custom text for the label that is displayed at the top/left of the creative, to go up/left in the ad. | Optional | up |
| Z-index | The z-index property specifies the stack order of the ad. An element with greater stack order is always in front of an element with a lower stack order. | Mandatory | 100 |
Features
The Filmstrip enables enhanced creative story‐telling capabilities within a single ad creative. The user can scroll either horizontally or vertically and can explore all the ad segments.
The IAB recommends using 5 creatives sized 300x600 px each. One application involves aligning the five segments of the Filmstrip to the five stages of the purchase funnel (awareness, interest, desire, intent, and loyalty). The Filmstrip is designed to launch from any 300x600 ad location on any publisher across devices (PC, iPad and, eventually, mobile).
Publishers share a common logic/algorithm that selects the appropriate phase of the purchase funnel depending on the ad location (Homepage content might map with ‘awareness’; Lifestyle content might map with ‘desire’). The common logic would also enable the sequencing of the ad as the user browses through a portal.
Limitations
n/a
Known issues
n/a
Release notes
- 26-09-2023 - Improved impression counting
- 17-04-2023 - Update sas-libs version to 1.1 and remove document.write from the EMP script
- 01-07-2021 - Log slide's view by "adslidecount" pixel
- 21-06-2021 - CSS fix for arrows
- 05-12-2018 - Viewability measurement has been implemented
- 16-10-2017 - Support for tags POST One call
- 17-08-2017 - Support for standalone tag