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    • Connect bidder to Equativ SSP

    Connect bidder to Equativ SSP: sync blocklist

    Table of Contents

    Overview Blocked advertiser categories in Equativ's bid request

    Overview

    This guide is for Equativ’s demand partners and explains how to use the OpenRTB API, including setup, configuration as well as the supported objects and parameters.

    This article contains information about blocklist synchronization and blocked advertiser categories in Equativ's bid request.

    Currently, publishers’ blocklist preferences are sent synchronously in the bid request. (see also Supported Objects & Parameters: bcat, ...).

    Blocked advertiser categories in Equativ's bid request

    Below are the blocked advertiser categories (bcat) that Equativ put in the Bid Request Object. We’re compliant with Olfeo categories and IAB categories:  

    Olfeo ID IAB ID IAB Description Name
    1 IAB26 Illegal Content Child/Teenage Pornography
    2 IAB26-4 Copyright Infringement Pirated Music, Films, Software
    3 IAB26 Illegal Content Terrorism, Violence, Hate, Racism
    4 IAB26-4 Copyright Infringement Counterfeiting and Copyright Infringement
    5 IAB26-2 Warez Peer to Peer
    6 IAB26 Illegal Content Illegal Weapons
    7 IAB26 Illegal Content Illicit Drugs
    8 IAB26-3 Spyware/Malware Virus, Spyware, Phishing, Malicious Code
    9 IAB26 Illegal Content Parked Domains
    10 IAB26 Illegal Content Proxies and Redirectors
    11 IAB26 Illegal Content URL Reducers
    15 IAB7-39 Sexuality Sex education
    16 IAB17-18 Hunting/Shooting Weapons, Hunting, Safety Equipment
    17 IAB25-3 Pornography Nudity
    18 IAB25-3 Pornography Sex, Pornography, Sexual Services
    22 IAB25-5 Hate Content Aggressive and Tasteless Content
    35 IAB25-7 Incentivized Get paid to surf Programs
    47 IAB23-1 Alternative Religions Non Traditional Religions, Occult, Sects
    47 IAB25-4 Profane Content Non Traditional Religions, Occult, Sects
    79 IAB26 Illegal Content CDN and Not Definable
    80 IAB26 Illegal Content Unclassified IP
    81 IAB26 Illegal Content Unavailable Site
    82 IAB26 Illegal Content Restricted Access Site

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