VAST addressable TV
Overview
Formerly named "[Addressable TV] VAST 3.0 - LINEAR" / "[RTB+ Addressable TV] VAST 3.0". The "VAST addressable TV" creative template displays a linear VAST video ad for addressable TV advertising.
Addressable TV advertising leverages the broadband capabilities of TV devices to replace traditional TV ads shown to the entire audience by personalized TV ads targeted to relevant audiences.
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Creative ad ID | ID of the creative hosted by the operator | |
| Creative duration | Expected duration of the linear creative. Available formats: "HH:MM:SS" / "HH:MM:SS.mmm". | |
| Custom click-tracking for main creative | One or multiple click tracking URL(s); separate multiple URLs by "||" | |
| Custom impressions | One or multiple custom impression URL(s); separate multiple URLs by "||" | |
| Custom VAST Tracking for VAST [tracking_event] | A custom reporting URL for the VAST [tracking_event]; separate multiple URLs by "||"; see VAST 3.0 specification for the list of events | |
| Error URL | A custom error URL that will be placed in the <Error> node of the VAST response |
|
| Follow additional wrappers |
A boolean value that indicates if subsequent wrappers after a requested VAST response are allowed. If false, any wrappers received (i.e. not an inline VAST response) are ignored. Otherwise, VAST wrappers received are accepted. |
true |
| Multiple ads allowed in requested VAST response |
A boolean value that indicates if multiple ads are allowed in the requested VAST response. If true, both ad pods and stand-alone ads are allowed. If false, only the first stand-alone ad (with no sequence values) in the requested VAST response is allowed. |
false |
| Progress offset | Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%”. | |
| Use custom VAST metrics |
If true, custom URLs to track VAST metrics can be entered. Otherwise, the custom VAST metric URLs will be ignored. |
false |