Overview

You can apply a group volume to multiple insertions in a campaign. The insertions will use this volume as a shared volume. 

Select insertions

Follow these steps to select the insertions sharing the group volume:

1. Go to the insertion list of the campaign.
2. Select the checkboxes of the insertions.
3. On the top right, expand the dropdown menu and click Create a group volume

Specify group volume

Specify the group volume for the selected insertions:

• Goal volume: specify the target volume—shared by the insertions—that Equativ's delivery engine will attempt to reach.
• Max. daily volume: specify the maximum volume per day (clicks or impressions). Once reached, delivery is paused for the rest of the day and resumes at 00:00 the following day. A Max. daily volume is not treated as a goal to be reached but rather as a daily volume ceiling.
• Click Save.

The following volume combinations are supported:

• Impression goal volume only
• Click goal volume only 
• Impressions per day goal volume only
• Clicks per day goal volume only
• Impression goal volume + Max. daily impression volume and/or Max. daily click volume
• Click goal volume + Max. daily impression volume and/or Max. daily click volume 

Delivery behavior  

The group volume is dynamically allocated to insertions based on their respective eligible inventory. To maximize balanced delivery, it is recommended to assign the same priority and delivery mode to all insertions.

In addition to the group volume, you can specify volumes in individual insertions that are part of the group volume. Such volumes are treated as a minimum goal, but there is no guarantee that the volumes in individual insertions are reached. When combining a Max. daily impression volume and a Max. daily click volume, the insertion will pause as soon as one of the two volumes is reached and resumes delivery at 00:00 the following day.

Read more about priorities and delivery modes in Create direct insertion: priorities.

Edit group volume 

Proceed as follows to edit a group volume:

• Go to the insertion list of the campaign.
• Locate the LINKS column of the insertion.
• Click on the Group volume icon as shown in the screenshot below.
• On the sidebar, make the desired changes:
  • Remove insertions from the group volume using the X button.
  • Add insertions to the group volume. Only insertions that are currently not part of a group volume can be added. 
  • Click the "..." button to delete the entire group volume.