Set creative targeting
Overview
This document describes how to set the targeting of individual creatives in a direct insertion.
Set creative targeting
To set the targeting of a creative, proceed as follows:
- Click on the creative in the creative list in your direct insertion.
- On the side panel, go to the Rotation & targeting tab.
- Expand the desired targeting type.
- Select the required targeting criteria.
The following table explains the available creative targeting types.
| Creative targeting type | Description |
|---|---|
| Geography |
Targets users at specific locations. Available criteria: Country, Region, State, City. DMA targeting and exclusion (negative targeting) are not supported. |
| Keyword targeting | Targets the presence or absence of one or multiple keywords or key-value pairs in the ad call. For more information, see section "Keyword targeting on creative level" here. |
| Platform targeting | Targets platforms, such as Desktop computers, Tablets, or Smartphones. |
| Time frame targeting |
Ensures that the creative is delivered only in the specified time frame. For example, you can specify that creative A is displayed during the first week and creative B during the second week. The creative time frame cannot be outside of the insertion's time frame. Time frames of multiple creatives can overlap. |