Commercial break
Overview
The "Commercial break" creative template displays a fullscreen ad that appears as the user transitions from one web page to another. The ad is triggered by a click on a link within the initial webpage (one or multiple links on the same page may trigger the ad).
The user can skip the ad or is automatically redirected to the destination web page after a predefined duration (in seconds).
Demo
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ✅ |
| Friendly iFrame | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ✅ |
| RTB | ❌ |
| Safeframe | ✅ |
| Viewability counting (MRC standard) | ✅ |
Creatives
Supported file formats:
- image
- creative script
- HTML5
Note: In case of creative script or HTML5 creatives, make sure you set up the size.
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Ad duration | Duration of the ad (in seconds). | 7 |
| Anchor selectors | Comma separated list of CSS selectors targeting anchor (<a>) elements or their parent elements. If selectors are specified, the commercial break will be triggered only when the user clicks on a link (<href>) associated with the targeted anchor elements. If kept empty, the ad will be triggered upon click on any link on the page. | empty |
| Background color | Specifies the background color to be used. | #dfdfdf |
| Counter | Number of seconds until the close button appears. 0 means the button will be visible immediately. | 0 |
| Creative feedback | Shows creative feedback button | true |
| Logo url | Specifies the URL of the logo URL in the top bar. | |
| Render in Safeframe | Specifies if the creative will be rendered inside a Safeframe. This feature may be used only for creative scripts. | false |
| Top bar background color | Specifies the top bar background color. | #ffffff |
| Top bar button background color | Specifies the top bar button background color | #fe5000 |
| Top bar button text | Specifies the top bar button text | |
| Top bar button text color | Specifies the top bar button text color | #ffffff |
| Top bar message | Specifies the top bar message. Note: use {0} if you need a counter in your message. | Ad will be closed in {0}s |
| Top bar message color | Specifies the top bar message color. | #000000 |
| Z-index | Specifies the stacking order of the ad. An element with a higher z-index is always displayed in front of an element with a lower stacking order. | 999999999 |
Features
The "Commercial break" creative template displays a fullscreen ad that appears as the user transitions from one web page to another. The ad is triggered by a click on a link within the initial webpage (one or multiple links on the same page may trigger the ad). The user can skip the ad or is automatically redirected to the destination web page after a predefined duration (in seconds).
Limitations
n/a
Known issues
n/a
Release notes
- 05-03-2025 - Update for action pixels generation
- 08-01-2025 - Added creative feedback and DSA button
- 04-06-2024 - Added z-index option
- 15-05-2024 - Added Top bar module
- 20-03-2024 - Official template publishing