Monitor deals
Overview
This article explains the tools you can use to monitor your deals on a daily basis.
Deal list filters
Go to Campaigns > Deals to display the deal list; you can apply deal status filters, advanced filters and period filters.
Deal status filters
The deal statuses are only assigned to private auctions and preferred deals which do not have any start/end date (no Scheduling). Statuses are assigned with a latency of up to 6 hours.
- Delivering - new, active deals or active deals that got impressions
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Not delivering - deals that are not delivering because at least one of the following statuses applies:
- No Bid requests - deal has not sent any bid requests within the last 5 hours
- No Bids - deal has not received any bid responses within the last 12 hours
- No Wins - deal has not received any winning impressions (server side impressions) within the last 12 hours
- No Impressions - deal has not received client side impressions within the last 12 hours
- Soon deactivated - active deals that have sent bid requests but not received bid responses for 8 consecutive months. The day counting is reinitialized when the deal stops sending bid requests, is paused or is modified; the deal stays in Soon deactivated status for another 4 months and then becomes Deactivated
- Deactivated - inactive deals; deals that have sent bid requests but have not received any bid responses for one full year.
Private auctions / preferred deals with a start and end date as well as guaranteed deals are never deactivated automatically: you must set them to status Deactivated manually. Note that the deactivation must happen before the associated insertion went into status "Archived" (insertions are set to status "Archived" 10 days after they ended).
Example timeline of a "Delivering" deal (impressions dropped to 0, but last impression is not older than 12 hours):
Example timeline of a "Not delivering" deal (no impressions during past 12 hours):
Advanced filters
You can apply the following advanced filters: Categories (deal types and display of Auction packages, which are not shown by default), Insertions, Buyers, Sites, Pages, Formats, Countries, Templates (script templates), Platforms and Rules impact.
Period (date picker)
In the Period date picker, select from: Last hour, Last 6 hours, Yesterday, Last 7 days, Last 30 days, This month, Last month.
Deal details
Overview
For each deal, the following information and options are available:
- Status - green=active; grey=paused; orange=critical
- Bid requests, Bids, Wins, Impressions, Revenue - see chapter Deal KPIs below
- Edit, Copy or Delete deal shortcuts (Note: when copying a deal, the Deal ID is not copied)
- Enable (ON) or Disable (OFF)
- Targeting - link to the targeting criteria of the deal
- Instant Insights - link to Instant Insights with the ID of the given deal set as a filter
- Deal Health - link to the video troubleshooting tool RTB Health
- Video creative review - link to the Review creatives tool where the deal is set as a filter; with this tool, you can validate or reject programmatic video ads
- Modified... - latest modification and deal history; see chapter Deal history below
Deal KPIs
The KPIs are displayed with a delay (latency) of approx. 4 hours.
- Bid requests - the number of bid requests the deal has participated in for the current day
- Bids - the number of bid responses sent by the buyer(s)
- Wins - the auctions won (server side impressions)
- Impressions - the number of impressions (client side impressions) served by the deal today
- Revenue - the revenue generated today
Deal history
Click on the "Modified..." link of the deal to access its history.
The deal history shows each modification with the Date, the User who made the change, the section where the change occurred and the added/removed/modified value.
Modifications by the user "Automated DealDeactivation Bot" (in the deal history or in the "Modified..." note in the deal list) are changes made by Equativ's system (e. g. automatic update of status, such as the automatic deactivation after 60 days without bid response).