Overview

This document explains how to add image creatives and creative scripts in direct insertions. 

Add image creative

To add an image creative, proceed as follows:

1. Go to the Creatives section of your direct insertion.
2. Click Add a creative.
3. Choose from the options From computer or Paste URL.
4. Upload the image file, such as a GIF or PNG file, or add the file's URL.
5. Specify the Click URL.
6. Click Add. 

Add creative script

Paste creative script

Do the following to traffic third party creative scripts—also known as redirect tags or redirects—from agencies or advertisers:

1. Go to the Creatives section of your direct insertion.
2. Click on Add creative.
3. Click Paste script.
4. Paste the script into the Creative script field.

Format creative script

Once the script is pasted, it is formatted automatically: all required macros are inserted. Automatic formatting is limited to scripts from the following third party systems: AdForm, Google Campaign Manager 360, Integral Ad Science (IAS), MOAT, Sizmek, and Weborama.

If you paste multiple creative scripts from different third party systems, only the first one will be formatted: macros aren't inserted for any subsequent creative scripts. As a workaround, you can format them one by one:

1. Paste each creative script individually and let the system format each one.
2. Don't save the formatted creative scripts but copy/paste them into a local text file on your computer.
3. Once you have formatted each individual creative script, paste the contents of your text file—containing all the readily formatted creative scripts—into the Creative script field.
4. Save the insertion.

Pasting the third party creative script can have three outcomes:

1. The creative script is supported by Equativ’s automatic formatting feature and the macros are inserted automatically. In this case, simply save the creative and you are done.
2. The creative script is not supported by Equativ’s automatic formatting. In this case, insert the macros manually, following the Use creative template macros documentation and the documentation of the third party system the given creative script originates from. Additionally, reach out to your contact at Equativ to have your creative script formatted automatically in the future. 
3. The creative script is supported by Equativ’s automatic formatting but no macros were inserted because there is no need to do so. In this case, simply save the creative and you are done.

The following example shows a Google Campaign Manager 360 & Integral Ad Science creative script that was formatted automatically:

The following table contains the macros inserted during the formatting process:

 For a complete reference of all macros, see Use creative template macros .

The automatic formatting is also done when pasting creative scripts into any of the two Custom script fields—under Creative template or when editing a creative configured with the From computer or Paste URL options.

Limitations

The following limitations apply for automatic creative formatting:

• Automatic formatting only works if the creative script contains the parameter and a placeholder. For example, if the creative script contains the parameter click=  and the placeholder $$$$ , then the placeholder is replaced by the click counting macro [countgo]: the script formatter will convert click=$$$$ into click=[countgo].
• Automatic formatting doesn't work if the creative script contains the parameter without any placeholder. For example, if the creative script contains click= only, no macro will be inserted. In this case, format the creative manually by adding the appropriate macro. Ask the agency for guidance, if needed.
• Automatic formatting doesn't work if the creative script contains no parameter and no placeholder. In this case, please format the creative manually by adding the appropriate parameter and macro. Ask the agency for guidance, if needed.