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    • Native: Web template specifications

    Easy Native

    Table of Contents

    Overview Most common sizes Demo Compliancy Creatives Creative template parameters Features Limitations Known issues Release notes

    Overview

    Formerly named "Easy Native Ad" / "RTB+ Easy Native Ad". The "Easy native" creative template displays a native ad within the website's content as an inline element and consists of text elements and images.

    Most common sizes

    Most common RTB sizes of this ad format: 300x250, 300x600, 728x90, 980x90, 720x250, 300x100, 468x400, 300x300, 970x250, 980x250.

    Demo

    Easy native demo

    Compliancy

    Criterion Compliancy
    Creative rotation

    ✅
    Friendly iFrame

    ✅
    IFrame buster

    ✅
    Multi-instance

    ✅
    Responsive web design

    ✅
    RTB

    ✅

    Creatives

    This section applies for the direct creative template only.

    Supported file formats:

    • image

    Creative template parameters

    Name Description Default value
    Background color Specifies the background color of sponsored content #d5d5d5 (grey)
    Creative feedback Shows creative feedback button. true
    Description (data) Specifies the description (data). In case of RTB delivery this value will be taken from the bid response.  
    Description color Specifies the color of the description #000000 (black)
    Fixed dimension Keeps the fixed dimension defined by the parameters format width and height (the empty space is not cropped). false
    Format height Specifies a fixed height of the ad's container in pixels.  
    Format width Specifies a fixed width of the ad's container in pixels.  
    Sponsor label Specifies the sponsor label. Leave this field empty if you don't need it.  
    Sponsor label color Sponsor color of the sponsor label #000000 (black)
    Title Specifies the title. In case of RTB delivery, this value will be taken from the bid response.  
    Title color Specifies the color of the title #000000 (black)
    Title font size Specifies the font size of the title 1.5em
    Tracking url Make sure you add [timestamp] to the URL for cache busting.  
    Position
    Identifier(s) Specifies one or multiple identifier(s) of elements. Separate them by semicolon if needed. Equativ will put the ad inside it.  
    Paragraph type Specifies the type of paragraph (p, div, ...) inside the specified article. The value of this field will not be taken into account if ad placement or automatic is selected. p
    Position in paragraph Specifies the position of the ad in a paragraph. If you choose automatic, an algorithm will pick the best place for showing the ad. Top/bottom means the ad will be placed in the top/bottom of the specified article. To have the ad placed in a specified position, choose specified paragraph. automatic
    Selected position

    Select the position of the ad

    • ad placement: display the ad where the Equativ tags are inserted. If you choose this option, leave the other positions fields empty.
    • automatic: place the ad automatically in the page content. This beta option may be helpful in case you want to deliver one insertion on many sites. If you choose this option, leave the other positions fields empty.
    • paragraph by id: specifies one or multiple id(s) of elements which contain article text. Separate them by a semicolon if needed. Equativ will try to find paragraphs inside this element.
    • paragraph by class name: specifies one or multiple class name(s) of elements which contain article text. Separate them by a semicolon if needed. Equativ will try to find paragraphs inside this element.
    • paragraph by itemprop: specifies one or multiple item prop(s) of elements which contain article text. Separate them by a semicolon if needed. Equativ will try to find paragraphs inside this element.
    • specified element by id: appends the ad inside the element with the specified id.
    • specified element by class name: appends the ad inside the element with the specified class name.
    		 ad placement
    Specified paragraph's number

    Places the ad after the specified paragraph, e.g. paragraph no. 3. If there are not enough paragraphs on the page, the ad will be placed after the last one.

    This field will be used only if you chose the specified paragraph in the Position in paragraph option.

    		 1
    Ad refresh
    Activate ad refresh Toggle to activate automatic ad refresh functionality (5 refreshes max) false
    Duration (seconds) Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. 30
    Open in same window Choose if the ad should open in the same window or not. The option works only with image creatives. false
    Viewability threshold (px %) Specifies what minimum percentage of creative must be visible to be considered for ad refresh. 50
    RTB options (only for the RTB template)
    Image min height Specifies the image minimum height (in px). This value will be taken into account if there is no height defined in the bid response.  
    Image min width Specifies the image minimum width (in px). This value will be taken into account if there is no width defined in the bid response.  
    Image type

    Defines the image type

    • 1- icon image
    • 2- logo image
    • 3 - large image
    		 3
    Title max length Maximum length of the text in the title element. 100

    Features

    The Easy native ad format is located within the website's content as an inline element mixing texts and images. It is available for web and mobile web and supports version 1.2 of the Native Ads API specification.

    Limitations

    n/a

    Known issues

    n/a

    Release notes

    • 05-03-2025 - Updates for action pixels generation
    • 12-11-2024 - Added fixed dimension option
    • 13-08-2024 - Fixed privacy label position
    • 01-07-2024 - Added support for DSA and update feedback feature
    • 01-07-2024 - Added title max length (RTB)
    • 13-03-2024 - Fixed viewability measurement
    • 15-02-2024 - Allow 10s, 15s values in the "duration" parameter in ad refresh
    • 03-01-2024
      • Removed Max-width, Title max length, Description max length parameters
      • Made Format width, Format height mandatory parameters
      • Added feedback module to the RTB version
      • Added ad refresh section to template parameters for RTB version
    • 23-10-2023 - Improved triggering click-count trackers
    • 16-10-2023 - Rectification of Template tags
    • 18-07-2023 - Added new RTB macros
    • 20-04-2023 - Added parameter Open in same window
    • 01-03-2023 - Fixed impression type metadata
    • 15-02-2021 - Support for RTB Native Ads 1.2
    • 20-04-2020 - Removed RTB parameters from click count pixel
    • 09-04-2019 - Added RTB dimensions in click url
    • 05-02-2019 - Viewability module improvements - Measures are now more accurate and more integrations are covered
    • 13-11-2018 - Fixed for resizing image to fit in a smaller ad-container
    • 04-07-2018 - Added Image type option

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