Overview

Delivery rules are rules that have a specific effect on RTB demand and are applied to a specific set of criteria. For example, you can reject any ads from a RTB advertiser by selecting the effect Block and applying the rule to the given RTB advertiser. Or you can select the effect Floor price, specify a floor price and apply it to a specific piece of inventory, such as a website, or format. 

Access

To access delivery rules, go to Inventory > Delivery Rules and click the "+" button to start the delivery rule setup.

Effects of delivery rules

A delivery rule can have four different types of effects, which are then applied to a set of criteria:

• Block: the Block effect blocks any programmatic sales, including open auctions, auction packages, and deals.
• Block Auction Package: the Block Auction Package effect blocks a specific type of deal known as Auction packages. These packages serve as an additional source of programmatic demand, bundling open auction inventory and predefined targeting criteria, curated by Equativ or other parties across multiple publishers.
• Block Open Auction: the Block Open Auction effect blocks only the monetization through open auctions.
• Floor price: the Floor price effect applies a specific floor price.

Insertions 

You can connect a delivery rule with one or multiple RTB insertions. The effect and selected criteria of the delivery rule will be applied to the criteria of the connected RTB insertion, including placements, targeting, and other criteria. For more information about RTB insertions, see Activate open auctions. 

Templates

You can apply a delivery rule to a creative template. The effect and selected criteria of the delivery rule will be applied only to RTB insertions using the selected creative template. For more information about creative templates, see Use creative template library.  

Delivery rule criteria

A delivery rule is executed when the specified criteria (conditions) are met.

Multiple selected items within the same criterion are always combined with the OR operator. For example, selecting Canada and United States from the Country criterion means that the delivery rule executes for traffic from Canada OR for traffic from the United States.

Selected items from different criteria are always combined with the AND operator. Combining the above countries with the Website item mywebsite.com means the rule executes only for traffic from “(Canada OR United States) AND mywebsite.com”. In other words, it executes only for Canadian or US users visiting mywebsite.com. 

Demand criteria

You can apply the delivery rule's effect to the following demand criteria:

• DSPs & Partners
• Buyers
• Maestro Companies: this criterion is only compatible with the Block Auction Package effect. A Maestro company corresponds to a curator buying or reselling inventory from Equativ inventory suppliers.
• RTB advertisers
• RTB advertiser categories

Targeting criteria

You can apply the delivery rule's effect to the following targeting criteria:

• Formats
• Creative sizes: this targeting criterion is useful when a format is compatible with multiple creative sizes, such as 300x250 (medium rectangle creative) and 320x480 (parallax creative). For example, to set a higher floor price for the parallax creative, you can create a delivery rule with the Floor price effect and target the given format and the creative size 320x480.
• Platforms: for example, Desktop, Tablet, or Smartphone.
• Environments: Web, Mobile-Web, Mobile-App, Addressable TV, DOOH.
• Impression types: Display, Video in-stream, Native, Video out-stream, Audio. This criterion is of particular relevance in integrations where creative templates or formats are not available. 
• Countries
• Placements: Websites, Pages, and Packs.
• Domains & bundle ids: see the following section "Domains and bundle IDs".
• Header bidding types: No header bidding, Client-Side Header Bidding, Server-Side Header Bidding. This option is only available in networks where header bidding is enabled.
• Server-Side Bidding Callers: only callers enabled in the network are shown. This option is only available in networks where server-side bidding is enabled.
• Keywords

Domains and bundle IDs

Targeting domains/bundle IDs in delivery rules instead of sites and pages, is of particular relevance in case of server-side bidding where site and page targeting is not available.

Take the following steps to target or exclude domains and bundle IDs: 

1. Select the type: Target to allow domains/bundle IDs or Exclude to block domains/bundle IDs.
2. Click Upload CSV to upload a csv file with the list of domains and bundle IDs. The file must contain one domain or bundle ID per row and must be free of duplicates. Each domain/bundle ID must have one of the following formats:
   • www.domain.com
   • www.subdomain.domain.com
   • domain.com
   • subdomain.domain.com
   • com.my-app-name
   • 123456789
3. If applicable, update the list by uploading a new list of domains and bundle IDs. Once uploaded, the entire previous list is discarded and replaced by the new list. 

Latency

New delivery rules take a maximum of one hour after saving to take effect. The same time span applies to modifications of existing delivery rules.

Delivery rule list

Once a delivery rule is saved, it is listed in the Delivery rule list, under Inventory > Delivery rules.

Filters

You can filter the rules by effect: Block, Block Auction Package, Block Open Auction, Floor price. Additionally, you can set the following advanced filters: Insertions, Buyers, Sites, Pages, Formats, Countries, Templates, Platforms, DSPs & Partners, Advertisers, and Advertiser Categories.  

Edit, copy, or delete

To edit, copy, or delete a delivery rule, select the according option from the  “…” menu.

View details

In the delivery rule list, click on a criterion in the Demand or Inventory column to view its details. For example, click on "Template" to view the details of the selected template.

View delivery rule history

In the delivery rule list, click on Modified the … by … link to view the deliver rule's history.