Adhesion banner
Overview
Formerly named "IAB Mobile Adhesion Banner". The "Adhesion banner" creative template displays a banner at the bottom of the device display, disappearing when a viewer interacts with the screen. On click, it expands and shows a second creative.
Demo
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ❌ |
| Friendly iFrame | ✅ |
| Multi-instance | ❌ |
| Responsive web design | ✅ |
| RTB | ❌ |
| Viewability counting (MRC standard) | ✅ |
Creatives
Supported file formats:
- Creative #1: image, creative script, HTML5
- Creative #2: image, creative script, HTML5, video (mp4)
Note: In case of creative script or HTML5 creatives, make sure you set up the size or use the fullscreen option.
Click management for HTML5 creatives
The Adhesion banner ad format is able to identify the click destination for HTML5 creatives by using:
- the click counting library. For more information, see Manage click counting
- the clicktag variables passed in the source of the iframe;
Important: HTML5 creatives must have the click destination recognition implemented:
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Animation | ||
| Animation speed | Specifies the speed of animation (in seconds) | 2 |
| Animation type | Specifies the animation type. It works only for browsers that support CSS3 | fade |
| Close buttons | ||
| Banner 1 close button position | Specifies banner 1 close button position | right |
| Banner 2 close button position | Specifies banner 2 close button position | right |
| Other | ||
| Auto stretch banner | Banner fills width of screen with a banner height that is 1/6 of the width. This option is useful for creative script and HTML5 creatives. Creatives have to be scalable. | true |
| Fullscreen | Second creative's width and height will be automatically adapted to the screen size. This option is useful for creative script and HTML5 creatives. Creatives have to be scalable. | true |
| Fullscreen background-color | Specifies background color in the fullscreen mode. This option is useful for those creatives which are not scalable. | #ffffff |
| Hide banner | Banner will disappear when user interacts with the screen: during content scrolling or orientation changing | true |
| Tracking url | Remember to add [timestamp] to url so it is called correctly | |
| zIndex | zIndex of creative | 9999 |
Features
The "Adhesion banner" creative template displays a banner at the bottom of the device display, disappearing when a viewer interacts with the screen. On click, it expands and shows a second creative.
Limitations
n/a
Known issues
For mp4 creatives click redirect doesn't work in iPhones because the video is played in the native player.
Release notes
- 26-09-2023 - Improved impression counting
- 17-04-2023 - Update sas-libs version to 1.1 and remove document.write from the EMP script
- 02-06-2021 - Support for ff
- 04-01-2021 - Support for HTML5 click counting
- 07-02-2018 - Added additional RTB parameters in viewability log
- 05-02-2018 - Support for CSS box-sizing
- 04-01-2018 - Enabled viewability counting by default
- 13-09-2017 - Added viewability module
- 17-08-2017 - Support for standalone tag
- 19-07-2017 - Added tagID compatibility