VAST video (bumper)
This creative template is available upon request only. Reach out to your contact at Equativ to have it enabled in your network.
Formerly named "[VIDEO] VAST x - BUMPER". The "VAST video (bumper)" creative template displays an in-stream linear VAST video ad. It can be used to display a short video prior to an in-stream video ad, for instance to announce the upcoming video ad break.
The template is identical to the VAST video creative template in terms of creative parameters – the only difference is the handling of the bumper impressions in the forecast: since a bumper is not a real ad served for monetization, it is not taken into account in the forecast. Likewise, in the reporting, the bumper impressions are not counted as impressions. However, the dedicated event called "bumper" can be used as a metric to count the number of bumpers that were displayed.
Release notes
- 25-03-2025 - Adding new meta-parameter "isBumper" to improve “Video ad calls” metric accuracy.
- 17-02-2025 - Fix for ClickThrough url for multi creatives
- 15-02-2024 - Remove UniversalAdId parameter