Native (app)
Overview
Formerly named "SDK In-Feed Native Ad" / "RTB+ SDK In-Feed Native Ad". The "Native" creative template displays an ad within the app content matching the app's look and feel. This ad format is designed for two optional creatives (icon image and cover image). Use the Native cover ad format, if you intend to upload only one creative (cover image only).
Most common sizes
Most common RTB sizes of this ad format: 1200x627, 320x50.
Demo
Native demo available in these apps:
Compliancy
| Criterion | Compliancy |
|---|---|
| MRAID 1.0 | ❌ |
| MRAID 2.0 | ❌ |
| RTB | ✅ |
Creatives
This section applies for the direct creative template only. This ad format is designed for two optional creatives (icon image and cover image). Use the Native cover ad format, if you intend to upload only one creative (cover image only).
Creatives irrelevant in case of text-only native ads (the same creative files are used for both portrait and landscape orientation):
- Creative #1 (optional): the icon image of the creative; do not specify any click URL for this creative (only the click URL in the "Click URL" creative template parameter will be used)
- Creative #2 (optional): a cover image; usually used as a background image if available; do not specify any click URL for this creative (only the click URL in the "Click URL" creative template parameter will be used)
Supported file formats
- jpg
- png
Creative template parameters
| Parameter | Description | Default value |
|---|---|---|
| App link URL* | App URL that will be opened by the SDK instead of the creative click URL, if the app is available on the iOS device. The SDK will fall back on the creative click URL otherwise. | |
| Body | The native ad body (a longer text that describes the ad). | |
| Call to action | The call to action button text (if a click URL is available). | |
| Click URL | The URL that will be opened in case of a click. | |
| Downloads* | The number of downloads that the product described in the ad has in its store. | |
| Likes* | The number of likes that the product described in the ad has in its store. | |
| Rating (0.0-5.0) | The native ad rating (a number from 0.0 to 5.0 that can be used to represent the rating of the product described in the ad). | |
| Sponsored | The native ad sponsored label (a label used to indicate that the content is an ad). | |
| Subtitle* | The native ad subtitle (a short sentence often displayed under the title). | |
| Third party impression pixels | Comma separated list of URLs that will be called when the impression is counted by the SDK. | |
| Title | The native ad title. | |
| RTB options (only for the RTB template) | ||
| Ad unit | specifies the ad unit as specified in the IAB native advertising playbook; to be deprecated: not recommended in case of new implementations | N/A |
| Data max length | the maximum amount of characters for „Data“; only if "Use data“ is enabled (see below); maximum: 100 characters | |
| Data required | specifies if data are required | Disabled |
| Icon required | specifies if an icon is required | Disabled |
| Image height | specifies the image height | |
| Image min height | see "About image width and height" below | |
| Image min width | see "About image width and height" below | |
| Image type | specifies the image type | N/A |
| Image width | specifies the image width | |
| Layout | the layout of the environment where the native ad is displayed; to be deprecated: not recommended in case of new implementations | N/A |
| Title max length | Maximum length of the text in the title element | |
| Title required | specifies if a title is required | Disabled |
| Use data | specifies if the native ad uses data; the "data" field is used for miscellaneous elements of the native ad (e. g. brand name, ratings, descriptions etc.); see "Data max length“ above | Enabled |
| Use icon | specifies if the native ad has an icon | Enabled |
| Use title | specifies if the image has a title | Enabled |
* SDK 7 only
About image width and height
These descriptions apply for the RTB version of the creative template. Image min width
- specifies the minimum width you accept;
- images (served by DSPs) which are wider than this minimum width will be resized by the SDK (as configured by the SDK developer)
- together with the "Image min height" value (see below), the "Image min width" must respect one of the following aspect ratios 1:1, 4:3 or 1.91:1; this is mandatory, since RTB supports resizing for these aspect ratios only!
- maximum widths by aspect ratio:
- aspect ratio 1:1 => max width: 1000px;
- aspect ratio 4:3 => max width: 1600px;
- aspect ratio 1.91:1 => max width: 1200px
- Example: if the min. width is 720px, the min. height must be 720px (aspect ratio 1:1), or 540px (aspect ratio 4:3) or 377 (aspect ratio 1.91:1)
Image min height
- specifies the minimum height you accept;
- images (served by DSPs) which are higher than this minimum height will be resized by the SDK (as configured by the SDK developer)
- together with the "Image min width" value (see above), the "Image min height" must respect one of the following aspect ratios 1:1, 4:3 or 1.91:1; this is mandatory, since RTB supports resizing for these aspect ratios only!
- see also example above under "Image min width"
Limitations
n/a
Known issues
n/a
Release notes
- 20-02-2019 - Updated all labels, descriptions and tooltips