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    • Display: Web template specifications

    Sidekick

    Table of Contents

    Overview Demo Compliance Creatives Instructions for javascript creatives Creative template parameters Features Limitations Known issues Release notes

    Overview

    Formerly named "IAB Sidekick". The "Sidekick" creative template displays an in-page ad unit which, upon click, loads the Sidekick ad on the right side of the page. The page content is pushed to the left but remains visible and interactive.

    Demo

    Sidekick demo

    Compliance

    Criterion Compliance
    Creative rotation

    ❌
    Friendly iFrame

    ✅
    IFrame buster

    ✅
    Multi-instance

    ✅
    Responsive web design

    ✅
    RTB

    ❌

    Creatives

    The creatives have to be uploaded in the following order:

    • Creative #1: In-page display unit; supported file formats: image, creative script, HTML5; size: 300x250px
    • Creative #2: Sidekick; supported file formats: image, creative script, HTML5; size: 850x700px
    • Creative #3: Close Button; supported file formats: image

     

    Instructions for javascript creatives

    Make sure you set the width and the height. Template javascript function:

    • for interactive tracking: call 'SAS.interactive(ID,key,value,time)'
      • ID = ID of the creative where the interaction will be registered
      • key = 'start' || 'stop' || 'expand' || 'collapse' || 'restart' || 'audioOn' || 'audioOff'
      • value = 'anytext';
      • time = anynumber;
    • AS3: ExternalInterface.call("SAS.tracking('http://www.google.de')");
    • AS2: getURL("javascript:SAS.tracking('http://www.google.de')","_parent");

    Creative template parameters

    Name Description Default value
    Active time Duration (in seconds) of the expanded state. 5.5
    Expand pixel #1 URL of the first expand counting pixel; will be called only once per page view; make sure you add [timestamp] to the URL for cache busting none
    Expand pixel #2 URL of the second expand counting pixel; will be called only once per page view; make sure you add [timestamp] to the URL for cache busting none
    Margin left Sets a margin on the left of the Sidekick. 50
    Margin right Sets a margin on the right of the Sidekick. 50
    Margin top Sets a margin on top of the Sidekick. 50
    Mouse over open Expands the creative when the mouse is over the ad.  
    Mouse over time Time (in seconds) before the ad expands. 0.5
    Open on click (image only) Opens the landing page when clicking on the image creative. False
    Scroll Y Page horizontal scroll. Activated
    Scroll Y offset top Sets an offset on top of the scroll.  
    Speed Speed of the ad expansion when the content is pushed to the left. 1 is very slow, 100 is very fast. 20
    z-Index Sets a z-index for the second creative. 1000

    Features

    The Sidekick ad format displays an in-page display unit (typically 300x250) which has a call to action to expand. When the user chooses to expand, the Sidekick pushes the page content horizontally to the left. The user can engage with the interactive features of the Sidekick while the page content remains visible and fully interactive.

    When the Sidekick closes, the ad collapses and the page content is pushed back to the right.

    Limitations

    n/a

    Known issues

    n/a

    Release notes

    • 26-09-2023 - Improved impression counting
    • 29-05-2023 - Update macro for creatives
    • 26-10-2017 - Support for tags POST One call
    • 17-08-2017 - Support for standalone tag
    • 07-04-2017 - Support for HTML5 creatives

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