Interstitial (portrait/landscape, web)
Overview
Formerly named "Interstitial (portrait/landscape)". The "Interstitial (portrait/landscape)" creative template displays a full-screen ad above the page content using a portrait and a landscape image. Users can close (skip) it or it can disappear automatically.
Demo
Interstitial (portrait/landscape) demo
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ❌ |
| Friendly iFrame | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ❌ |
| RTB | ❌ |
| Viewability counting MRC standard | ✅ |
Creatives
This section applies for the direct creative template only.
Supported file formats:
- image
- creative script
- HTML5
Creative #1: the portrait image
Creative #2: the landscape image (optional) If you upload only one creative, it will appear in both modes.
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Add close button | Specifies if the close button should appear. | true |
| Animation duration | Specifies the duration of animation (in seconds) | 0.3 |
| Animation speed | Specifies the speed of the animation (in seconds) | 1 |
| Animation type | Specifies the animation type. This will work only for browsers which support CSS3. | none |
| Close link/button position property |
Specifies the property of the link/button position. Tip: Choose "inner-creative" for mobile web to be sure that the close button is visible. |
inner-creative |
| Close link color | Sets the color of the close link text. | #000000 |
| Close link text / HTML close button | Adds a close text or HTML code to the ad. | false |
| Default close button image | Specifies if the default close button will appear. This button will be scalable to 3% of the screen width but not smaller than 30px. | true |
| Duration (autoclose) | Specifies the autoclose time in seconds. "0" means there is no autoclose. | |
| Floating | Move the ad with the page when it is scrolling. | true |
| Fullscreen | Sets the width and height of the creative to 100% | false |
| Horizontal offset | Shifts the ad to the right by the number of pixels entered; a positive value shifts to the right side; a negative value shifts to the left side | 0 |
| Horizontal position | Horizontal position of the ad on the page. | center |
| Mask color | Sets the mask color | #000000 |
| Mask offset | Shift the mask to the bottom from the number of pixels entered. If close button is on the mask (on top) it will also shift moves down. | 0 |
| Mask opacity | Sets the opacity of the mask between 0 (transparent) and 100 (opaque). | 50 |
| Scroll disabled | Prevent the user from scrolling as long as the ad is displayed. | true |
| Vertical offset | Shifts the ad to the bottom by the number of pixels entered; a positive value shifts to the bottom of the page; a negative value shifts to the top of the page | 0 |
| Vertical position | Vertical position of the ad on the page. | middle |
| Z-index | The z-index property specifies the stack order of the ad. An element with greater stack order is always in front of an element with a lower stack order. | 1000 |
Features
The Interstitial (portrait/landscape) ad format displays a creative on a blank screen for a few seconds before the actual content page is displayed. Creatives could also be displayed as animated or static banner placed on the top or on the bottom of the page.
Limitations
Supported browsers:
- iOS - Safari
- Andriod Browsers - Firefox, Chrome
Known issues
In the mobile Firefox, the position "bottom" of the ad does not work properly because of the navigation bar; thus, using the position "top" is recommended.
Release notes
- 05-03-2025 - Update for action pixels generation
- 24-01-2024 - Removed support for obsolete macros
- 03-01-2023 - Removed obsolete property of the creative template
- 19-09-2019 - Removed the official flag from template (mobile version)
-
31-07-2019 - Refactoring of the template
- Start supporting features from the Floor ad format
- Stop supporting Flash creatives
- 03-08-2017 - Support for standalone tag