One call and Standard call compared
This article compares the two tagging types One call and Standard call in terms of supported features and limitations.
| Feature | One call | Standard call | Comment |
|---|---|---|---|
| Asynchronous mode | YES | YES | |
| Calling multiple instances of a format | YES | NO |
Links only work when all instances of a format are rendered. If a format (35678) has instance=3, you must call
|
| Compatible with infinite scroll | NO | YES | |
| Creative display mode | see description | see description | Options "Only one" and "All" work with One call only. Option "One or multiple" works with Standard call and One call. |
| Enforces link integrity | YES | NO | Makes sure that all the insertions linked together appear together on the page. |
| In sequence insertion loading | not needed | YES | In sequence is the ability to force the tags to be executed sequentially |
| Insertion resolution | All formats are processed at the same time | Each format is processed separately | Insertion resolution is the process of finding the appropriate insertions for the formats of the given page. |
| Multi-competing | YES | YES | Insertion competition in the context of RTB+ |
| Number of calls to Equativ | One global call, plus one call per displayed ad | One call per ad, plus one redirection for “show" ads | |
| RTB passbacks | YES | YES | |
| Supports ad refresh | YES | YES | |
| Supports differing targeting criteria for each format on the page | NO | YES | |
| Supports exclusions | YES | NO | Exclusions make sure that ads never appear together on a page. |
| Supports links | YES | NO | Links make sure that ads appear together on a page. |
| Supports RTB+ links | YES | YES |