Overview

Equativ’s Managed services platform is a user interface where Equativ’s Managed services customers can check on their running campaigns to get real-time information about the campaigns managed by Equativ’s managed services team.  

Access

All managed services customers can access the platform upon request. Reach out to your contact at Equativ indicating:

• the level of access you need: either access to campaigns of all advertisers in your agency or only to the campaigns of specific advertisers; it is not possible to create user logins that can access only specific campaigns or specific ad units
• your first name, last name and e-mail address

Once your contact at Equativ will set up your account, you will receive an e-mail with a temporary password. 

The URL to sign in to the platform is:

https://bko.dynadmic.video/login

When signing in for the first time, you will be asked to set a new password.

Dashboard

After you have signed in, you will be displayed with the dashboard, which consists in a campaign list of the agency/advertiser(s) your account has access to. By default, the list is filtered, showing active campaigns only (to set different filters, read the chapter Filters below).

General campaign information

Each card in the list represents a campaign with the following information:

• Product
• Format (Video, Display or Audio)
• IO (insertion order ID)
• Date (campaign start and end date)
• Impr. (booked volume: Impressions, Complete views, Clicks…) 
• Budget
• Adomain (advertiser domain)
• Adv. (advertiser of this campaign)
• Ag. (agency of this campaign)
• Sales (responsible sales person at Equativ) 
• Traffic (responsible traffic manager at Equativ; person who sets up and monitors the campaign)
• Account (responsible account manager at Equativ)

KPIs

All KPIs reflect the campaign’s performance since its start date/time.

Chart

On each campaign card, a chart shows the impressions served each day over the last week. On mouse over one of the columns, more KPIs are shown for the given day. The dotted line represents the daily trend to reach, in order to have a stable delivery until the end of the campaign. The percentages indicate the progress of the campaign 

• the current percentage of delivery (49% in orange in the screenshot above)
• the percentage to be achieved at the end of the day in order to be on time (60% in grey in the screenshot above) 

Filters

To focus on a specific set of campaigns, you can make use of the available filter options, such as campaign status, ad units, targeting strategies etc.

Sorting

The following sorting options are available to sort in ascending/descending order:

• By start date
• By end date
• By name
• By progress

Campaign statistics 

Click on the Campaign statistics button on the campaign card to display the Campaign statistics. You can use aggregations by:

• Time (Day, Day of week, Week, Month)
• Device
• OS
• Browser

Other aggregations are available upon request – reach out to your contact at Equativ.

Click on the gear button to add additional KPIs (e. g. Start, First Quartile, Midpoint). For a list of KPI definitions, see chapter “KPIs” above. To export the statistics and download them as an Excel file, click on the Export button and either Export only the current visible columns or all columns.

The exported .xlsx file contains two tabs:

• the Export Statistics Campaign tab showing the statistics data
• the Glossary tab showing KPI definitions 

Reporting

In addition to campaign statistics, you can also receive reports by e-mail, on an SFTP server or through a Snowflake connection. Read the Get managed campaign reports article for more details.