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    • Audio template specifications

    VAST audio

    Table of Contents

    Overview Parameters Release notes

    Overview

    Formerly named "[AUDIO] VAST 4.x - LINEAR". The "VAST audio" creative template plays a linear VAST audio ad.

    Parameters

    Name Description Default value
    AdParameters (VPAID) Ad parameters for a VPAID creative. Expected format: string  
    Advertiser ID An identifier for the advertiser, provided by the ad server. It can be used for internal analytics.  
    Automatically fill missing clickthrough URLs If there is no clickthrough URL defined for a given creative, the clickthrough URL from another creative will be used. true
    Custom click-tracking for companion creatives A custom tracking URL fired when a click occurs on the companion creative. Multiple URLs can be supplied using the "||" separator (no white spaces).  
    Custom click-tracking for linear creatives A custom tracking URL fired when a click occurs on the linear creative. Multiple URLs can be supplied using the "||" separator (no white spaces).  
    Custom impressions You can supply a single custom impression URL or a list of custom impression URLs. Use "||" to separate multiple URLs (no white spaces).  
    Custom VAST Tracking for collapse A custom reporting URL for the collapse VAST metric. Multiple URLs can be supplied using the "||" separator (no white spaces).  
    Custom VAST Tracking for expand A custom reporting URL for the VAST expand metric. Multiple URLs can be supplied using the "||" separator (no white spaces).   
    Custom VAST Tracking for mute, unmute, pause, resume, rewind, skip, playerExpand, playerCollapse, loaded, start, firstQuartile, midpoint, thirdQuartile, complete, timeSpentViewing, otherAdInteraction for Linear, progress closeLinear, creativeView for CompanionAd A custom reporting URL for each of these VAST metrics. Multiple URLs can be supplied for the same metric, using the "||" separator (no white spaces)  
    Expected duration (VPAID) Expected duration of the VPAID creative. Format: "HH:MM:SS" 00:00:30
    Handle Javascript creative as VPAID linear creatives

    If true, the javascript creatives will be considered as linear VPAID creatives.

    If false, the javascript creatives will be used as <Companion> ads.

    		 true
    ID (advEntityId) provided by IAS

    Dedicated ID (advertisingEntityId) used in Video Ad Network Solution (VANS) provided by Integral Ad Science (IAS). This ID is used when integrating the Firewall (FW) solution dedicated to advertisers/agencies.

    FW technology can block the ad's display if the impression does not respect brand-safety thresholds and fraud criteria defined for this campaign in the VANS interface.

    For more information refer to Integralads Both advEntityId and pubEntityId are required in FW integration.

    		  
    ID (pubEntityId) provided by IAS

    Dedicated ID (pubEntityId) used in Video Ad Network Solution (VANS) provided by Integral Ad Science (IAS). This ID is used when integrating the Firewall (FW) solution dedicated to advertisers/agencies.

    FW technology can block the ad's display if the impression does not respect brand-safety thresholds and fraud criteria defined for this campaign in the VANS interface.

    For more information refer to Integralads. Both advEntityId and pubEntityId are required in FW integration.

    		  
    Is ad conditional

    In case of programmatic video ad serving, a VPAID ad unit might be used to decide whether there is an ad that matches the placement. When there is no match, an ad may not be served. With this parameter, publishers can avoid accepting these ads in placements where an ad must be served.

    A value of true indicates that the ad is conditional and should be used in all cases where the inline executable unit (such as VPAID) is not an ad but is instead a framework for finding an ad.

    A value of false indicates that an ad is available.

    		 false
    Progress offset Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%”. One offset format can be supplied.  
    Required attribute for the <CompanionAds> element Provides information about which companion creative to display when multiple companions are provided and about whether the ad can be displayed without its companion creative. all
    Show pricing If checked, the rate of the insertion in the publisher's currency is passed in the VAST <Pricing> node. Since the “flat fee” pricing model is not supported in the VAST protocol, the node is not added for such an insertion. false
    Skip offset The duration before the user can skip this ad. Available formats: "HH:MM:SS" / "HH:MM:SS.mmm" / "n%".   
    Slots for companion ads List of companion slots, for instance: "div_1||div_2||div_3". The sorting must be the same as the companion creatives in the list. Use the "||" separator (no white spaces).  
    URLs for custom errors An optional error URL. Multiple URLs can be supplied using the "||" separator (no white spaces)  
    Use first creative in creatives list as mezzanine file Determines whether the first position in the creative list should be considered as mezzanine file. false
    Use publisher's skipoffset If enabled, the skip policy defined in the publisher's settings is used. true

    Release notes 

    • 2025-04-17 - Added noad pixel in order to fix total inventory counting when video plugin performs client-side tracking.
    • 2025-04-03 - Added “Show pricing” parameter that returns rate type, rate and currency of the insertion in pricing node.
    • 2024-02-15 - remove UniversalAdId parameter
    • 2023-08-02 - added an additional identifier to Creative nodes and a new identifier based on insertion and creative to Ad nodes
    • 2023-06-29 - replace [sas_smartBaseUrl] with [sas_pixelDomain]
    • 2023-03-02 - created the template

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