Video/audio creative specifications
The specifications below summarize Equativ’s requirements and recommendations for video/audio creatives.
| Duration | no limit |
|---|---|
| HLS encoding | supported, see Encode video creatives |
| Max. file size for hosted video creatives | 50 MB; no limit for video creatives hosted externally; the 50 MB limit allows for HD video ads with a duration of up to 30 seconds |
| Recommended aspect ratio | landscape/horizontal: 16:9 or 4:3 portrait/vertical: 9:16 or 3:4 |
| Recommended frame rates | 23.976 24 25 29.97 30 |
| Supported audio codecs | MP3, AAC, Vorbis |
| Supported companion ad file formats | jpeg, jpg, gif; no HTML5 |
| Supported VAST standards | VAST 2.0/3.0/4.x, VAST Wrapper; max. 2 wrapper redirections is recommended to avoid issues on exchanges |
| Supported video codecs | H.264 |
| Supported video/audio/playlist file formats | mp4, m4v, wmv, m4a, avi, webm, 3gp, ogg, mp3, aac, ogv, m3u8; recommended for connected TV: .mp4, MOV |