Video header (web)
Overview
Formerly named "Video-Header" / "RTB+ Video-Header". The "Video header" creative template displays a video ad at the top of the page and remains there when the user scrolls down.
Demo
Compliancy
Criterion | Compliancy |
---|---|
Creative rotation | ✅ |
Friendly iFrame | ✅ |
IFrame buster | ✅ |
Responsive web design | ✅ |
RTB | ✅ |
SIMID | ❌ |
VAST 4.2 and lower | ✅ |
VAST wrapper | ✅ |
Viewability counting (MRC standard) | ✅ |
VPAID | ✅ |
Creatives
This section applies for the direct creative template only.
Supported video files:
- mp4 (use files with high resolution and bitrate)
Creative template parameters
Parameter | Description | Default value |
---|---|---|
Creative feedback | Shows creative feedback button. | true |
Expand/collapse animation speed | Specifies the speed of the expand and collapse animation. Select the "none" value to get no animation at all. | fast |
Fullscreen button | Show the fullscreen button. | false |
Label background color | Specifies background color for the label. | #000000 |
Label position | Specifies the label position relative to the video ad | Top |
Label text | Specifies the text of the advertisement label. | |
Label text font color | Specifies label text color. | #ffffff |
Label text font size | Specifies label font size. | 12 |
Loop video | Specifies if video is looped. If false, the ad will auto-close once the video is completed. | true |
Maximum height | Specifies the maximum height of the video player. If nothing is specified, the player will extend to the full width of the screen. | |
Skip delay | Specifies a number of seconds until the close button appears. If the value is empty the ad will not be skippable. | |
Small player height | Specifies the small player height. | 250 |
Small player zIndex | Specifies the small player zIndex. | 9999 |
Tracking URL | A third party tracking URL. Make sure you add [timestamp] to the URL for cache busting. |
|
Use transparent label background | Use a transparent background behind the label. Useful when used with overlaying label | false |
Vertical offset | Specifies vertical offset of creative (in px). It is particularly useful to avoid overlaying a navigation menu element. | 0 |
RTB options (only for the RTB template) | ||
Maximum bitrate | Maximum expected bitrate for video creative in Kbps | |
Maximum duration | Maximum ad duration in second(s) | |
Minimum bitrate | Minimum expected bitrate for video creative in Kbps | |
Minimum duration | Minimum ad duration in second(s) | |
Video player height | Specifies the video player height (in px). | |
Video player width | Specifies the video player width (in px). The height will be calculated automatically using aspect ratio 16:9. |
Features
The placement for the ad can be at any location in the document. There is a logic that inserts it as a first element of the content, making the video ad always appear at the top of the page. If the height of the creative in the insertion is higher than the window, the ad is scaled to match the size of the window. In that case, the ad will not cover the full width of the screen.
Player behavior
The default behavior of the player is:
- auto-play
- loop playback
- full width
- volume button displayed
When scrolling down, the player changes its behavior as follows:
- ad is displayed in "sticky to the top" mode
- player width adjusted automatically, based on the height specified by the user through the parameter "Small player height", preserving the aspect ratio
- to fill empty spaces, the ad is shown blurred in the background
When scrolling up to the top, the player goes back to default behavior.
Metrics
The player and the data logging start immediately after the page is loaded. See the Report metric reference article.
Limitations
n/a
Known issues
n/a
Release notes
- 25-06-2025 - Add DSA and feedback button
- 25-09-2024 - Add support for OMSDK
- 19-06-2024 - Add option "Loop video"
- 16-10-2023 - Update Video Placement Type parameter
- 18-07-2023 - Added new RTB macros
- 22-06-2023 - Add force close button parameter
- 14-06-2023 - Add new close button styles for mobile devices
- 20-04-2023 - Add Vertical offset option
- 05-04-2023 - Update sas-libs version to 1.1
- 29-03-2023 - Add advertisement label
- 02-02-2023 - Select the most appropriate creative encoded version based on bandwidth and resolution
- 30-01-2023 - Improve behavior when the entire page is visible on screen
- 03-01-2023 - Adapt template to the desktop version by adding a maxHeight parameter
- 12-10-2022 - Release of the creative template