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    Creative specifications: Google ads

    Table of Contents

    Overview Youtube display creatives Youtube video creative specifications Companion banner creatives

    Overview

    This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services.

    Youtube display creatives

    Element Specifications
    Aspect ratio
    • logo: 1x1 or 4x1
    • images: 1x1 or 1.91x1
    Elements mandatory: logo, images, headlines (max. 30 characters), description (max. 90 characters, including interspace). Youtube ads are responsive, automatically adjusting their size, appearance and format to fit available ad spaces.
    File formats GIF, JPG, PNG
    Weight max. 150 KB

    Youtube video creative specifications

    These specifications follow the most frequently used specifications in the industry. Other values are allowed, as long as the weight does not exceed 50 MB per video file with an aspect ratio of 16:9 or 4:3.

    Element Specifications
    Aspect ratio 16:9
    Bit rate
    • recommended for video: 800 kbps
    • recommended for audio: 128 kbps
    Duration
    • from 5 secs to 180 secs
    • recommended: 15 secs
    • more than 180 secs available on demand
    File formats
    • WebM, MP4 (HTML5), MOV
    • URL to a video hosted on a Youtube channel
    Frame rate max. 30 fps
    Size
    • recommended: 1280x720 or 854x480
    • min. size: 640x360
    • max. size 2560x1440
    Third party tracking pixels comScore, DoubleVerify, IAS, MOAT, Nielsen, Kantar, Research Now, Google (including Google Marketing Platform)

    Companion banner creatives

    These specifications follow the Youtube guidelines.

    Element Specifications
    File formats JPG, GIF, PNG
    Size 300x60 only
    Weight recommended: max. 150 KB

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