Banderole
Overview
Formerly named "Banderole Ad + Auto Close" / "RTB+ Banderole Ad + Auto Close". The "Banderole" creative template displays a banner above the website content with a fixed position. It shrinks automatically or can be closed manually. A small bar remains on the right edge so the ad can be expanded again at any time.
Most common sizes
Most common RTB sizes of this ad format: 728x90, 960x90.
Demo
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ✅ |
| Friendly iFrame | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ❌ |
| RTB | ✅ |
| Viewability counting (MRC standard) | ✅ |
Creatives
This section applies for the direct creative template only.
Supported file formats:
- creative script
- image
- HTML5
Note: In case of creative script or HTML5 creatives, make sure you set up the size.
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Activate ad refresh | Toggle to activate automatic ad refresh functionality (5 refreshes max) | false |
| Add layer | Sets the background layer for the ad. | true |
| Autoclose time | The ad will disappear after this number of seconds. | 10 |
| Background color | Sets the background color. | #000000 |
| Creative feedback | Shows creative feedback button. | true |
| Duration (seconds) | Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. | 30 |
| Expand image | Adds an image to expand the ad. | |
| Horizontal position | Specifies the horizontal position of the ad on the page. | center |
| Margin | Specifies the offset for the creative. | 10 |
| Opacity | Sets the opacity of the background layer between 0 (transparent) and 100 (opaque). | 70 |
| Open on start | The ad appears open immediately on the page. | true |
| Scroll | The ad will scroll with the page in the same direction. | true |
| Scroll delay | Shows the ad with this delay after scrolling the page (in seconds). | 100 |
| Tracking URL | Make sure you add [timestamp] to the URL for cache busting. |
|
| Vertical position | Specifies the vertical position of the ad on the page. | bottom |
| Viewability threshold (px %) | Specifies what minimum percentage of creative must be visible to be considered for ad refresh. | 50 |
Features
The banderole is a horizontal banner with a fixed position over the website content. It sticks at a selected location on the page (bottom or center). The banderole shrinks automatically or upon click on a bar on the right edge of the browser window. The banderole can be expanded again at any time upon click on the bar.
Limitations
n/a
Known issues
n/a
Release notes
- 05-03-2025 - Update for action pixels generation
-
08-01-2025
- Added creative feedback and DSA button
- Removed close image parameter
- 15-02-2024 - Allow 10s, 15s values in the "duration" parameter in ad refresh
- 24-01-2024 - Removed support for obsolete macros
- 03-01-2024 - Added ad refresh section to template parameters for RTB version
- 27-09-2023 - Improved impression counting
- 18-07-2023 - Added new RTB macros
- 30-05-2023 - Add safeframe option + code refactoring
- 17-04-2023 - Update sas-libs version to 1.1 and remove document.write from EMP template
- 10-12-2018 - Viewability measurement has been implemented
- 25-10-2018 - Updated default values of parameters, updated meta-parameters in RTB version
- 17-08-2017 - Support for standalone tag