Interstitial (web)
Overview
Formerly named "Interstitial" / "RTB+ Interstitial". The "Interstitial" creative template displays a full-screen ad above the page content. Users can close (skip) it or it can disappear automatically.
Most common sizes
Most common RTB sizes of this ad format: 320x480, 300x250, 1800x1000, 640x960, 768x1024, 300x600, 800x600, 960x90, 970x250.
Demo
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ✅ |
| Friendly iFrame | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ✅ |
| RTB | ✅ |
| Safeframe | ✅ |
| Viewability counting (MRC standard) | ✅ |
Creatives
This section applies for the direct creative template only.
Supported file formats:
- image
- creative script
- HTML5
Note: In case of creative script or HTML5 creatives, make sure you set up the size.
Click management for HTML5 creatives
The Interstitial ad format is able to identify the click destination for HTML5 creatives by using:
- the click counting library; see Manage click counting
- the clicktag variables passed in the source of the iframe; Important: HTML5 creatives must have the click destination recognition implemented:
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Ad duration | Duration of the ad (in seconds) | 7 |
| Animation type | Specifies the animation type. It will work only for browsers which support CSS3. | slide from top |
| Block on the first visit using document referrer property | With this option enabled, the interstitial will not be displayed when the user comes from outside the page (referrer is empty or the domain in the referrer is different from the current one). A default pixel will be fired. | disabled |
| Creative feedback | Shows creative feedback button | true |
| Delay | Shows the creative with the specified delay (in seconds). | 0 |
| Disable zoom | This option should only be used if the mobile website enables zoom in the content. | false |
| Floating | Move the ad with the page when it is scrolling. | true |
| Fullscreen | Sets the width and height of the creative to 100%. The option disables the offset parameters. | false |
| Horizontal offset | Shifts the ad to the right by the number of pixels entered; a positive value shifts to the right side; a negative value shifts to the left | 0 |
| Horizontal position | Horizontal position of the ad on the page. | center |
| Logo click url | Add a URL when user clicks on the logo. | |
| Logo URL | Add a logo URL on top of the creative. | |
| Mask color | Sets the mask color | #000000 |
| Mask opacity | Sets the opacity of the mask between 0 (transparent) and 100 (opaque). | 50 |
| Open in same window | Choose if the ad should open in the same window or not. The option works only with image creatives. | false |
| Render in Safeframe | Specifies if ad creative will be rendered inside the safeframe. | false |
| Scroll disabled | Prevent the user from scrolling as long as the ad is displayed. | true |
| Touch counter | The number of times the user touches the display until the ad disappears; 0 means that the counter is disabled. | 5 |
| Vertical offset | Shifts the ad to the bottom by the number of pixels entered; a positive value shifts to the bottom of the page; a negative value shifts to the top of the page | 0 |
| Vertical position | Vertical position of the ad on the page. | middle |
| Z-index | The z-index property specifies the stack order of the ad. An element with greater stack order is always in front of an element with a lower stack order. | 1000 |
| RTB options (only for the RTB template) | ||
| Acceptable sizes | Acceptable sizes as a comma-separated list of a pair w*h (no spaces). Example: 250*300,320*250 | |
Features
The Interstitial displays a creative on a blank screen for a few seconds before the actual content page is displayed.
Event listening
The Interstitial supports the adClosed event. You can listen to this event to control the functioning of your site. adClosed triggers when the close button is pressed or the ad is closed automatically. The event contains the parameter formatId to get information on which formatId (on the page) fired the event:
window.addEventListener('adClosed', function (e) {
console.log(e.formatId);
});Limitations
n/a
Known issues
- do not use the "Horizontal flip" and "Vertical flip" animations when using friendly iframe delivery
- do not use the "Horizontal flip" and "Vertical flip" animations when there are any friendly iframes with other iframes inside or any non-friendly iframes on the page
- tracking pixels placed in the "Custom script" field are canceled by the browser in case of "Horizontal flip" and "Vertical flip" animations with asynchronous tagging
Release notes
- 06-05-2025 - Fix rendering multiple ads
- 05-03-2025 - Update for action pixels generation
- 24-10-2024 - Increase the click area of a close button for a mobile view
-
26-08-2024
- Removed custom close button
- Added creative feedback and DSA button
- 24-01-2024 - Removed support for obsolete macros
- 27-09-2023 - Fixed close button text position
- 25-09-2023 - Added custom event on close ad
- 18-07-2023 - Added new RTB macros
- 04-05-2023 - Added parameter Render in Safeframe
- 12-04-2023 - Update sas-libs version to 1.1
-
12-04-2023
- Added parameter Open in same window
- Removed document.write from template
- 03-01-2023 - Remove obsolete property of script
- 20-04-2020 - Removed RTB parameters from click count pixel
- 19-09-2019 - Removed official flag from template (mobile version)
- 27-05-2019 - Fixed fullscreen functionality for HTML creatives
-
18-04-2019 - Refactoring of the template
- Start supporting features from the Overslide ad format
- Stop supporting Flash creatives
- 06-12-2018 - Disable execution of custom scripts for insertion and creatives when “Block on the first visit“ option is enabled.
- 17-05-2018 - Enable RTB click counting
- 14-05-2018 - Background position fix
- 21-03-2018 - Asynchronous impression counting
- 19-02-2018 - Cancelled custom tracking pixel in Ajax One Call
- 07-02-2018 - Additional RTB parameters in viewability log
- 04-01-2018 - Fix for animations
- 21-12-2017 - Enable viewability counting by default
- 21-12-2017 - "Block on the first visit" feature improvement
- 22-11-2017 - New default close button
- 28-09-2017 - Support for tags POST One call
- 11-09-2017 - Add viewability module
- 22-08-2017 - Fix for hasAd (Smart Adserver library function)
- 16-08-2017 - Support for standalone tag
- 22-05-2017 - Ability to pass clicktag variables in iframe url
- 10-05-2017 - Multi click tag for HTML5 creatives
- 16-03-2017 - Fix for wide creatives centering
- 27-01-2017 - Ability to block interstitial on the first visit on mobile web version of the template
- 09-12-2016 - Fix for creative scripts
- 09-12-2016 - Fix for horizontal and vertical flip animation