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Classic banner (app)

 

Overview

Formerly named "MRAID SDK Banner" / "RTB+ MRAID SDK Banner". The "Classic banner" creative template displays a simple, MRAID compliant banner.

Most common sizes

Most common RTB sizes of this ad format: 300x250, 320x50, 320x100, 640x200, 300x50, 320x320, 728x90.

Demo

n/a

Compliancy

Criterion Compliancy
MRAID 1.0

MRAID 2.0

RTB

Creatives

This section applies for the direct creative template only. You need a minimum of 1 creative. The same creative will be used for both portrait and landscape orientation. Supported file formats:

  • jpg, gif, png
  • HTML

The SDK will resize the creative for smaller screen resolutions. Recommended sizes

  • Smartphone: 50 KB (max.)
  • Tablet: 100 KB (max.)

Creative template parameters

Parameter Description Default value
App link URL (iOS  only, SDK 7 only) App URL that will be opened by the SDK instead of the creative click URL, if the app is available on the iOS device. The SDK will fall back on the creative click URL otherwise.  
Background color The color that will displayed under the creative if it does not fit the display area. #ffffff
Close button position Position of the close button (only in expanded state of banners) top right (MRAID default)
Redirect to third party (iOS only, SDK 7 only) disabled - the SDK will always attempt to open the creative click URL in-app (Safari modal, Store modal etc.) enabled - the SDK will always open the creative click URL outside the app (Safari, App Store, etc.) Disabled
Stretch to fit (only available for image creatives) Stretches the image creative so that it covers the whole display area. Enabling this option will alter the image aspect ratio. Disabled
Third party impression pixels Comma separated list of URLs that will be called when the impression is counted by the SDK.  
Third party tracking script (SDK >= 6.7) Javascript tracking script that will be automatically injected in the creative and executed by the SDK.  
RTB options (only for the RTB template)
Acceptable sizes Acceptable creative sizes retrieved from RTB; format: comma-separated list of width*height pairs (no spaces). Example: 250*300,320*250  
Center content using html wrapper Adds an HTML wrapper around the document in case the DSP creative is not a complete HTML document. The creative will be centered inside the ad container. Note: depending on the DSP, this may affect how the creative is displayed. Disabled

Limitations

Creative rotation is not supported when different creative types are used in the insertion.  For more information, see Set creative rotation.

Known issues

n/a

Release notes

  • 18-12-2018 - Add SDK 7 compatibility Enable viewability