In-image
Overview
Formerly named "In-Image" / "RTB+ In-Image". The "In-image" creative template displays a banner over one of the images in the page content. It automatically determines the most suitable image on the page and resizes the creative if needed.
Demo
Compliancy
| Criterion | Compliancy |
|---|---|
| Creative rotation | ✅ |
| Friendly iFrame | ✅ |
| IFrame buster | ✅ |
| Multi-instance | ✅ |
| Responsive web design | ✅ |
| RTB | ✅ |
| Viewability counting (MRC standard) | ✅ |
Creatives
This section applies for the direct creative template only.
Supported file formats:
- Image
- Creative script
- HTML5
Note: In case of HTML5 or creative scripts, make sure you set up the size.
Creative template parameters
| Name | Description | Default value |
|---|---|---|
| Activate ad refresh | Toggle to activate automatic ad refresh functionality (5 refreshes max) | false |
| Close button | Specifies if the close button will appear. | false |
| Creative feedback |
Shows creative feedback button. Note: the button will not be rendered for creatives smaller than 230x90px. |
true |
| Duration (seconds) | Specifies for what duration must the ad be visible (provided the tab is active for the entire duration specified) to be considered for ad refresh. | 30 |
| Maximum covered height (%) | Specifies the maximum height of the content image which can be covered by the ad. | 40 |
| Minimum covered height (%) | Specifies the minimum height of the content image which can be covered by the ad. | 15 |
| Minimum height of content image (px) | Specifies the minimum height of the content image in which the ad can be displayed. | 300 |
| Minimum width of content image (px) | Specifies the minimum width of the content image in which the ad can be displayed. | 500 |
| Tracking url | Make sure you add [timestamp] to the URL for cache busting |
|
| Viewability threshold (px %) | Specifies what minimum percentage of creative must be visible to be considered for ad refresh. | 50 |
| Z-index | The z-index property specifies the stack order of the ad. An element with greater stack order is always in front of an element with a lower stack order. | 1000 |
| RTB option (only for the RTB template) | ||
| Acceptable sizes | Acceptable sizes as a coma-separated list of a pair w*h (no spaces) e.g. 300*250,160*600. | |
Features
The In-image ad format displays a classic banner over one of the images in the page content. It supports images, creative scripts and HTML5 creatives.
The ad format chooses its position on the page automatically, based on the specified parameters minimum height and width of content images and coverage of the content image.
An algorithm will try to find an image on the website where the creative size fits best. The creative will be resized proportionally in case none of the found content images fit the original sizes of the ad. This ad format is available both for web and mobile web.
Limitations
n/a
Known issues
n/a
Release notes
- 05-03-2025 - Update for action pixels generation
-
08-01-2025
- Removed close button position
- Added creative feedback and DSA button
- 04-04-2024 - Added ad refresh section to template parameters for RTB version
- 27-03-2024 - Refactor to Typescript, add impressionsonrender pixel
- 17-04-2023 - Update sas-libs version to 1.1 and remove document.write from the EMP (Manage) script
- 16-09-2021 - Improving checking height of content images
- 19-09-2019 - Removing the official flag from template (mobile version)
- 19-07-2019 - Template is RTB compliant
- 10-12-2018 - Viewability measurement has been implemented
- 16-08-2017 - Support for standalone tag
- 30-06-2017 - Fix for <img> tags with no src attribute; added initial css styles for <a> tag