Equativ Knowledge Base

Manage reports with the API

Published May 5th, 2025 by Karolina Dziewierz

Overview With the Maestro Reporting API, developers can automate a range of reporting tasks, such as creating, updating, or deleting reports, setting up scheduled reports, and more. The Reporting API is asynchronous, meaning it delivers fully processed data rather than real-time or preliminary results. The data returned is final and won't be recalcu

Manage deals with the API

Published May 5th, 2025 by Karolina Dziewierz

Overview With the Auction Package API, developers can automate the creation, editing, updating, and pausing of deals. Swagger UI You can use the Swagger UI to explore and test the API endpoints interactively. Authentication The authentication workflow involves Equativ’s authentication provider (Auth0) and Equativ’s own Maestro user API. Required inf

Create direct insertion: general settings and delivery

Published May 23rd, 2025 by Karolina Dziewierz

Overview In the General settings and Delivery sections of an insertion, you define its general data and the options that determine how it delivers its target(s). General settings Before you start creating an insertion, create an advertiser and a campaign as explained in Create direct insertion: create direct campaign . In the General settings sectio

Create direct insertion: priorities

Published June 2nd, 2025 by Karolina Dziewierz

Overview With insertion priorities you can ensure that important (high CPM) insertions are delivered with priority so that they reach their impression/click etc. targets. How ad selection works When an ad request is sent to Equativ, the following steps are performed to select and deliver the appropriate ad: identify all the insertions which could be

Report metrics

Published May 8th, 2025 by Karolina Dziewierz

Overview This article provides definitions for the metrics available in Maestro’s Instant Insights, Instant Report Builder, and Reporting API. Metrics Metrics in Instant Insights and Instant Report Builder are organized by views. Consider switching the view if you cannot find a metric. Metric names and definitions Metric name in UI Metric name i

Get started with deal management

Published April 24th, 2025 by Karolina Dziewierz

Overview In Maestro, a deal represents a predefined commercial agreement used to facilitate programmatic media transactions. Each deal outlines how inventory will be made available to buyers, under what conditions, and at what price. Deals are essential for enabling curated access to inventory and establishing clear terms between sellers and demand

Get started with media planning

Published April 18th, 2025 by Karolina Dziewierz

Overview The Media Planning module presents the inventory of publishers using Equativ’s Monetization Platform (SSP) to potential media buyers, including estimates of available ad opportunities. Based on the output of media planning, media buyers can then create deals with optimal settings. Media planning is solely used for inventory discovery, integ

Use macros

Published April 30th, 2025 by Karolina Dziewierz

Overview In the Activation module, you can use macros in third-party creative tags, that is, display and VAST video tags, and in third-party measurement tags. Once the given ad is delivered or clicked, these macros are replaced by the actual values of the given ad opportunity. For example, the {gdpr} macro is replaced by either 0 or 1, indicating if

Open RTB API integration: bid request specification (2)

Published May 23rd, 2025 by Karolina Dziewierz

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This article contains the bid request specification (part 2). Geo object OpenRTB field Data type Necessity Description country STRING OPTIONAL The

Create deals

Published April 21st, 2025 by Karolina Dziewierz

Overview Once you've configured the targeting settings for your upcoming deal in the Media Planning module, click Create a deal to move forward with the next steps in the deal creation process. These include configuring the deal settings, such as the deal name, start and end dates, and buyer seat; setting up the pricing details to define how the de

Create line item: general settings

Published April 25th, 2025 by Karolina Dziewierz

Overview Line items contain budget and bid price information, along with one creative and its targeting criteria. To activate your campaign, you need to create a line item first. A line item must be then linked to a deal. You can associate a deal with a line item in the following ways: Retrieve pre-created deal: select a deal already created in Medi

Create private auction and preferred deal (new workflow)

Published May 23rd, 2025 by Karolina Dziewierz

About private auctions and preferred deals Private auctions and preferred deals are agreements between publishers and buyers that are set up on the supply side (Equativ) and the demand side (DSP) and are identified through a unique identifier. Private auctions are for a limited set of buyers where eligible impressions are purchased via first-price

Open RTB API integration: bid request specification (1)

Published May 16th, 2025 by Karolina Dziewierz

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This guide contains the bid request specification (part 1). BidRequest object OpenRTB field Data type Necessity Description app OBJECT SEE DESCRIP

Work with line items

Published April 28th, 2025 by Karolina Dziewierz

Overview Line items can be managed using a variety of actions, each designed to give you full control over your configurations. Specifically, you can: Edit: adjust the settings of a line item. Duplicate: create a new line item by duplicating an existing one, with the option to modify settings as needed. Archive: archive a line item that is no long

Low-emission inventory targeting

Published April 16th, 2025 by Karolina Dziewierz

Overview GreenPMP identifies and blocks high-emission sites in real time, allowing you to target only lower-emission inventory and reduce the carbon footprint of your campaign. GreenPMP is powered by Sharethrough in partnership with Scope3. Its mechanism is based on Scope3 measuring the carbon emissions of the entire programmatic supply chain and a

Set up Video Ad Exchange: authorized partners

Published May 28th, 2025 by Karolina Dziewierz

This article aims at providing information on Equativ’s authorized partners within the VEX product. Equativ is bound by European privacy and data protection laws which require certain mechanisms to be in place whenever an international data transfer occurs. At this time, the following partners are covered by a legal transfer mechanism, in complianc

Link and exclude direct insertions

Published June 4th, 2025 by Karolina Dziewierz

Insertion links With insertion links, you can ensure that creatives from multiple insertions always appear together on the page. When the page loads, either all linked insertions will be displayed on the page's formats or no linked insertion at all. Insertion links require OneCall ad requests. For more information about OneCall, see One call and Sta

Create direct insertion: create direct campaign

Published June 2nd, 2025 by Karolina Dziewierz

Overview Campaign management is organized in a three-level structure: Advertiser - the client (brand) whose ads are served Campaign - typically represents an advertised product; a campaign consists of one or multiple insertions Insertion - includes one or multiple creatives as well as all the delivery settings (time frame, placements, targeting etc.

Create programmatic guaranteed deal

Published June 4th, 2025 by Karolina Dziewierz

Overview Programmatic guaranteed deals have a fixed price and only one buyer. The buyer commits to buy all the impressions, as agreed upon in the deal. With programmatic guaranteed deals, publishers monetize inventory similarly to direct campaign monetization, but rely on programmatic transaction mechanisms. Programmatic guaranteed deals share a pri

Set targeting criteria

Published April 18th, 2025 by Karolina Dziewierz

Overview You can set the criteria for your upcoming campaign in the Targeting and Supply sections. Additionally, you can configure a site list, which defines where ads are allowed to appear or where they must be blocked. Access To access targeting, select Media Planning from the navigation menu. The targeting options will appear in the Targeting pa

Troubleshoot deals

Published April 24th, 2025 by Karolina Dziewierz

Overview The Troubleshooting tool helps identify and resolve issues that might affect deal performance. Its Bid status chart visually represents, with numbers, the stages at which ad opportunities exit the auction process. Additionally, it offers detailed statistics on the bid status, providing valuable insights that are crucial for resolving issues

Report dimensions

Published May 8th, 2025 by Karolina Dziewierz

Overview This article provides definitions for the dimensions available in Maestro’s Instant Insights, Instant Report Builder, and Reporting API. Dimensions Dimensions in Instant Insights and Instant Report Builder are organized by views. Consider switching the view if you cannot find a dimension. Dimension names and definitions Dimension name int

Supply targeting

Published April 7th, 2025 by Karolina Dziewierz

Overview With supply targeting, you can target specific publishers, domains, and apps. This helps to ensure the ads are displayed on platforms that align with your brand's target audience. When configuring supply criteria, start with the publishers. The domains and apps available for selection are filtered based on general targeting criteria and the

Create programmatic guaranteed deal for header bidding

Published May 28th, 2025 by Karolina Dziewierz

Overview Header Bidding with prebid.js allows you to connect Equativ as a bidder to the prebid.js wrapper in the header of the page while using your primary ad server (Google Ad Manager, Xandr, etc.) to display either Equativ's winner ad, a winning ad from another SSP (bidder), a direct campaign or another RTB ad. This type of usage is what Equativ

Manage campaigns with the API

Published May 5th, 2025 by Karolina Dziewierz

Overview With the Activation API, developers can create, update and manage the resources of the Activation module: advertisers, campaigns, line items, creatives, and budgets. The API adheres to the JSON API specification for consistency and ease of integration. Authentication The authentication workflow involves Equativ’s authentication provider (

Analyze report data with Instant Insights

Published May 8th, 2025 by Karolina Dziewierz

Overview Instant Insights is a real-time reporting tool that delivers data output as you compose your query. Data is typically refreshed every 10 minutes. While minor initial inaccuracies might occur, the system continuously recalculates to ensure that any data older than 5 hours is fully accurate. If the financial metrics, such as revenue numbers

Supply Path Optimization (SPO) targeting

Published June 11th, 2025 by Karolina Dziewierz

Overview Supply Path Optimization (SPO) is a set of methods that help programmatic media buyers decide which ad tech platforms to use when buying ad space. In Equativ, SPO targeting lets buyers focus on ad inventory that comes through the most transparent paths between publishers and advertisers, giving them better control over the supply chains inv

Build reports with Instant Report Builder

Published May 8th, 2025 by Karolina Dziewierz

Overview With Instant Report Builder, you can retrieve detailed statistics either as a one-time report or a scheduled report. It also provides an instant preview of the data for the first 24 hours of the selected report period. The data in Instant Report Builder is typically refreshed every 6 to 10 hours. If the financial metrics, such as revenue nu

Submit and manage support cases

Published June 16th, 2025 by Karolina Dziewierz

Overview You can address incidents to Equativ’s Support Team at any time using the client portal. The incident will be stored as a support case with a case number used to reference the case. Access To access Equativ's client portal, log in to the Maestro platform and select the Customer Support tab located at the top right of the page. Alternatively

Create in-stream video insertion

Published May 22nd, 2025 by Karolina Dziewierz

About in-stream video insertions With in-stream video insertions, you can run video ads embedded in video content. For instance, you can display one or multiple pre-roll ads to be played before the video content. Video formats Your service contact at Equativ will enable the in-stream video formats in your network. They are listed under Inventory >

Create private auction and preferred deal (legacy workflow)

Published June 3rd, 2025 by Karolina Dziewierz

This article explains the legacy workflow to create a private auction or preferred deal. A new workflow has been made available to a group of customers – read Create private auction and preferred deal (new workflow) for more details. Overview Deals are agreements between publishers and buyers that are set up on the supply side (Equativ) and the d

Create meta-deals

Published April 23rd, 2025 by Karolina Dziewierz

Overview A meta-deal functions as a "parent" deal that aggregates multiple "child" deals, allowing for simplified targeting and management. Like any other deal, a meta-deal has its own deal ID. Instead of targeting each individual child deal separately in DSPs, you can use the single meta-deal ID to target all associated deals at once. Meta-deals

Introduction to Monthly Product Updates

Published July 16th, 2025 by Karolina Dziewierz

Equativ's Monthly Product Updates are summaries of all product releases from the previous month, published on this documentation portal. Each update includes: The name of the released feature A short screen recording for illustration, if applicable A brief description of the feature Links to documentation or other relevant resources Once publi

Tagging guide: implementation

Published May 20th, 2025 by Karolina Dziewierz

Overview This article describes implementation examples of Equativ ad tags for both OneCall and Standard call implementations. OneCall tagging with HTTP POST request method With OneCall tagging, you can call all the formats of a given page in a single call, rather than each format separately. OneCall tags use the HTTP POST request method rather th

Troubleshoot direct insertion delivery

Published May 28th, 2025 by Karolina Dziewierz

Overview This article explains the checks to perform when an insertion (creative(s)) you expect on a website is not displayed. Developer tools Using developer tools available in browsers (e. g. Chrome Developer Tools) is strongly recommended. The following table shows the relevant tabs in Chrome Developer Tools with some examples of usage: Tab Examp

Bellwether Publishers targeting

Published June 24th, 2025 by Karolina Dziewierz

Overview Equativ lets users target Bellwether Publishers to prioritize trusted and high-performing inventory in their campaigns and deals. This feature is provided in partnership with Jounce Media, which identifies these publishers based on transparency, quality, and performance. Bellwether Publishers are defined by the following characteristics: H

Keep track of campaigns

Published June 9th, 2025 by Karolina Dziewierz

Overview You can monitor campaigns to track their performance and ensure optimal outcomes. This can be achieved through the following methods: Monitor campaigns with the Campaigns list: view and filter campaigns based on various criteria, track KPIs, and monitor the delivery data. Monitor campaign s with Instant Insights : gain detailed, data-driven

Create line item: targeting

Published April 25th, 2025 by Karolina Dziewierz

Targeting lets you define specific criteria for your ads to reach the right audience, on the right platforms, and in the right contexts. This helps optimize ad performance. You can set up the following targeting criteria: Targeting: in the Targeting section, you can define criteria that control the audience, placement, and delivery of your ads. This

Domain category targeting

Published April 14th, 2025 by Karolina Dziewierz

Overview With domain category targeting, you can target media properties that best match your audiences' affinities. Domain category targeting relies on Equativ’s in-house proprietary categorization of domains and apps into segments. The segments are organized in a three-level hierarchy, that is Universe > Type > Segment. For more information

Get started with targeting criteria

Published April 7th, 2025 by Karolina Dziewierz

Overview Targeting allows you to specify the requirements of your future campaign, aiming at publishers that provide ad opportunities aligning with those specifications. Access To access targeting, select Media Planning from the navigation menu. The targeting criteria will appear in the Targeting section. The supply targeting criteria will appear i

Retrieve report logs

Published June 3rd, 2025 by Karolina Dziewierz

Access to Equativ logs requires activation - reach out to your contact at Equativ to get access. Overview Equativ's standard reports (generated by the UI or the API) are ready to use and cover most reporting needs. However, you may need to inject raw data from the Equativ platform into your systems for further business analysis or data optimizatio

POST Ad API integration: parameter reference

Published May 21st, 2025 by Karolina Dziewierz

Overview This article describes all parameters and objects of Equativ's HTTP POST Ad API. For general information about Equativ's Ad API, including samples, read POST Ad API integration: usage . First-level parameters These parameters are almost identical for both Generic POST and Onecall POST requests. The only difference is that the output paramet

Reporting API: dimension reference

Published May 16th, 2025 by Karolina Dziewierz

The table below lists the dimensions supported by Equativ's new reporting API. Each row contains: Dimension name Use case - the use case the given dimension can be used in. For more information, see section "Use cases" in Reporting API: get started . Definition Dimension name Use Case Definition AdBreakTypeId Both The type Id of an in-stream video

Report metric reference

Published May 28th, 2025 by Karolina Dziewierz

Overview This article provides definitions of the metrics available in Instant Insights and Instant Report Builder. Metrics Metrics in Instant Insights and Instant Report Builder are organized by view (e. g. Programmatic view, as shown in the screenshot below). Consider switching the view if you cannot find a metric. Metric name Metric definition St

Reporting API: metric reference

Published May 16th, 2025 by Karolina Dziewierz

The table below lists the metrics supported by Equativ's new reporting API. Each row contains: Metric name Use case - the use case the given metric can be used in - more details in chapter "Use cases" in Reporting API: get started Definition Metric name Use Case Definition AdNetworkNetRevenue Adserving The net revenue earned by an ad network (or sim

Monthly Product Update EMP: April 2025

Published July 17th, 2025 by Karolina Dziewierz

New user experience in campaigns and insertions The following campaign/insertion features have been revamped, now appearing in a new look and feel: Campaign copying, including Programmatic guaranteed campaigns Group volume management Link/exclusion management Documentation: Create direct insertion: create direct campaign \ Link and exclude direc

Monthly Product Update Maestro: February 2025

Published July 16th, 2025 by Karolina Dziewierz

Troubleshooting for line items You can now use the Troubleshooting tool also for line items. Go to "Troubleshooting" on the side bar, select the campaign and finally the line item you want to troubleshoot. The provided metrics and bid statuses are identical to the ones used for the troubleshooting of deals. Documentation: Troubleshoot line items

Monthly Product Update Maestro: March 2025

Published July 16th, 2025 by Karolina Dziewierz

Measure and reduce carbon emissions with GreenPMPs™ We now offer the ability to reduce carbon emissions and improve the efficiency of any PMP. Simply toggle “GreenPMP™” to reduce emissions by removing sites with unnecessarily high emissions. Documentation: Carbon-neutral inventory targeting New metrics added to the Campaigns list We've added two

Supply inventory with prebid.js header bidding

Published June 2nd, 2025 by Karolina Dziewierz

Overview This article explains the prebid.js setup with Equativ as a bidder on the client-side (publisher's website). For the setup in Monetization, see Set up and manage client-side header bidding . Header Bidding with prebid.js is not possible for AMP inventory; instead, use Prebid server. Equativ’s Prebid.js support Equativ supports prebid.js v

Tagging guide: get started

Published May 22nd, 2025 by Karolina Dziewierz

Overview This guide is addressed to web developers. It describes the available ad tag types available in Equativ’s Monetization Platform (EMP) as well as the main functions and options to configure the tagging. Ad tags Generate ad tags For instructions on generating ad tags, see the "Ad tags" section in the Create placements article. Ad tag types

Set up and manage client-side header bidding

Published May 30th, 2025 by Karolina Dziewierz

About this article This article explains the prebid.js setup in Equativ’s user interface. The setup of Equativ as a bidder on the client side (publisher's website) is explained in Supply inventory with prebid.js header bidding . Read Supply inventory with Prebid server for the setup of Prebid Server in Equativ’s UI. Activation Using Equativ as a de

Create users

Published April 17th, 2025 by Karolina Dziewierz

Overview A user can perform various tasks in the platform depending on their assigned role, such as viewing or booking deals and managing other users. The first user is assigned the Administrator role when Equativ sets up a Maestro company. This user can then create new user accounts and associate them with the company. For more information, see Get

Create direct insertion: additional options

Published June 5th, 2025 by Karolina Dziewierz

Insertion list options The insertion list shows the insertions of a given campaign in your network with various KPIs. The following options are available: Filters (read "Time column" below to learn how to use these filters with the Time column) All - all insertions, regardless of their start/end date/time Upcoming - insertions with start date/time

Send IRIS_ID

Published May 21st, 2025 by Karolina Dziewierz

Overview IRIS․TV provides a video data platform where it assigns a persistent, unique video identifier, called IRIS_ID, to any video ingested into the IRIS․TV platform. The characteristics of the video (and additional enriched data) are attached to this IRIS_ID. Publishers pass the IRIS_ID to the programmatic chain and SSPs and DSPs can retrieve th

Keep track of deals

Published April 24th, 2025 by Karolina Dziewierz

Overview You can monitor deals to track their performance and ensure optimal outcomes, simplifying the management and optimization of your campaigns. This can be achieved through the following methods: Monitor deals with the Deals list: view and filter deals based on various criteria, track KPIs like impressions and clicks, and quickly assess the st

Equativ advertiser and creative policy

Published March 11th, 2025 by Karolina Dziewierz

Overview This Equativ policy describes the digital advertising standards applicable to any advertising agency, demand-side platform, or advertiser using Equativ’s Services. The policy includes prohibited advertiser content with possible exceptions and customizations as well as prohibited creative attributes and creative behavior types. Prohibited a

Get started with user administration

Published April 17th, 2025 by Karolina Dziewierz

Overview User management is based on three core elements: companies, users, and user roles. These elements define the structure and permissions within the platform, ensuring each user has access to the resources and functions they need based on their role and company association. This article provides information about each of these elements and how

Optimize line items

Published July 28th, 2025 by Karolina Dziewierz

Overview The Performance page provides performance data based on the supply and inventory criteria set in the line item targeting. It presents this data as graphs and tables, letting users monitor metrics in real time, compare performance across those criteria, and make optimizations without leaving the line item page. The following metrics are avai

Metrics and bid statuses

Published May 5th, 2025 by Karolina Dziewierz

Overview This article summarizes the metrics and bid statuses available when troubleshooting deals or line items using the Troubleshooting tool. Access Select Troubleshooting from the navigation menu. Metrics The metrics used in the Troubleshooting tool include: Bid Requests: the ad opportunities that were sent as bid requests to the selected seat

Cookieless and mobile ID-less traffic targeting

Published June 11th, 2025 by Karolina Dziewierz

Overview With cookieless and mobile ID-less traffic targeting, you can target inventory without cookie-based user IDs or mobile IDs, enhancing targeting accuracy and campaign effectiveness in privacy-first environments. Dedicated report dimensions for cookieless and mobile ID-less traffic are "Cookieless targeting" and "Browser". For more informatio

Content metadata targeting

Published April 15th, 2025 by Karolina Dziewierz

Overview Content metadata, mainly relevant to Connected TV (CTV) environments, describe the content in which impression opportunities are available. It involves using specific information about content to deliver targeted ads. Access To access content metadata targeting, select Media Planning from the navigation menu. The content metadata targeting

Add third-party measurement codes

Published April 30th, 2025 by Karolina Dziewierz

Overview To track key events such as impressions, viewability, and other metrics in third-party systems, you can add third-party measurement JavaScript code or URLs. The following table outlines the supported third-party measurement types for each creative format and creation method. Creative JavaScript URL Display creatives, created using "Upload f

Protection against invalid traffic

Published February 26th, 2025 by Karolina Dziewierz

Overview Equativ prevents invalid traffic (IVT) using HUMAN Security’s advanced detection technology, scanning all traffic pre-bid to filter out bots and fraud. This article explores invalid traffic (IVT) and details how Equativ addresses it. Access Invalid traffic detection is automatically enabled on all programmatic campaigns running through Equ

Set up Video Ad Exchange: get started

Published May 28th, 2025 by Karolina Dziewierz

Overview With Equativ’s Video Ad Exchange (VEX) offer, a publisher can integrate third party SSPs with whom the publisher has a direct contract - the terms and conditions are negotiated directly between the publisher and the third party SSP. The integration is done simply by adding a VAST ad tag (a URL which calls a VAST ad). The Video Ad Exchange o

Get inventory insights

Published April 18th, 2025 by Karolina Dziewierz

Overview Inventory Insights provides insights into the availabilities and median CPM in the past for the selected criteria. All charts are updated in real time, as you select your criteria in the Targeting and Supply sections. For more information, see Set targeting criteria . Access To access Inventory Insights, select Media Planning from the navi

Create and manage campaigns

Published April 25th, 2025 by Karolina Dziewierz

Overview Once you've created an advertiser, you can launch a campaign. This guide walks you through setting up a campaign, choosing budgets, selecting delivery modes, and applying delivery capping. It also includes examples to show how different settings affect delivery, helping you make the most of your budget. Campaigns automatically use Supply Pa

Set up Video Ad Exchange: setup guide

Published May 28th, 2025 by Karolina Dziewierz

Before you start Before you start using the Video Ad Exchange (VEX) offer, make sure you: sign a direct contract with each third party SSP you intend to integrate sign the contract addendum with Equativ for the use of the Video Ad Exchange offer await activation of the VEX workflow in your network add the new parameter vex to all the ad requests you

Environment and device targeting

Published April 7th, 2025 by Karolina Dziewierz

Overview You can target environments and devices to control where your ads are displayed. This type of targeting allows you to reach users based on the environments they operate in and the devices they use. For environment targeting, you can choose to target either all inventory or only Open Measurement SDK (OM SDK) inventory. OM SDK is an IAB stand

Connected TV (CTV) targeting

Published April 15th, 2025 by Karolina Dziewierz

Overview Connected TV (CTV) targeting allows you to target specific inventory to reach only CTV campaigns. Access To access Connected TV (CTV) targeting, select Media Planning from the navigation menu. The CTV targeting options will appear at the top of the Targeting section. You can also access supply targeting directly from the line item page. For

Monthly Product Update Maestro: June 2025

Published July 16th, 2025 by Karolina Dziewierz

Custom Seller Name for DV360 and The Trade Desk You can now define a custom seller name for your deals synced from Maestro to Google DV360 and The Trade Desk. This new option gives you greater control over how your deals are presented in those DSPs, enhancing buyer perception, inventory positioning, and branding. Documentation: Create deals Supp

Predicted viewability/video completion targeting

Published April 16th, 2025 by Karolina Dziewierz

Overview Predicted viewability With predicted viewability targeting, you can target a percentage threshold of viewable impressions. For example, a targeted predicted viewability of "50% and more" ensures that at least half of an Auction Package's impressions will also be viewable to the end user. Equativ’s viewability measurement has limited coverag

Monthly product update EMP: February 2025

Published July 17th, 2025 by Karolina Dziewierz

Instant Report Builder: Page Id and Page Name added to Programmatic and Global views In Instant Report Builder, the dimensions Page Id and Page Name are now also available in the Programmatic and Global views. Documentation: Report dimension reference

Welcome to Maestro help center

Published May 9th, 2025 by Karolina Dziewierz

Overview Maestro is a platform that connects media buyers who are looking to purchase advertising space (demand side) with publishers who sell their ad inventory using the Equativ Monetization Platform (supply side). It includes two main modules, that is, Media Planning and Media Buying, each designed to address different needs on the demand side,

Implement ads.txt specification

Published May 28th, 2025 by Karolina Dziewierz

Overview Ads.txt (Authorized Digital Sellers) and its app-ads.txt extension for apps are IAB specifications aiming at eliminating counterfeit and unauthorized inventory. The main goal is to fight against domain or app spoofing: buyers can verify if the seller is legitimate and authorized to sell inventory originating from the publisher website/app.

Manage users

Published April 17th, 2025 by Karolina Dziewierz

Overview You can manage users with the following actions: Edit: lets you edit the settings of a user. Delete: deletes a user permanently. Reset password: changes a user password. Access To manage users, select Users from the bottom-left corner of the navigation menu. You will see a list of users with their names, email addresses, and roles. Onl

Sync cookies in server to server integrations

Published June 4th, 2025 by Karolina Dziewierz

Overview In programmatic advertising, buyers need to rely on user identification for many purposes. If Equativ is integrated client side, Equativ has direct access to the website through the Equativ ad tags implemented there. In this case, user identification works seamlessly. If Equativ is integrated server side, user identification is not availa

Monthly Product Update EMP: June 2025

Published July 17th, 2025 by Karolina Dziewierz

Advertiser creative workflow The new advertiser creative workflow is now available. You can create, edit and manage the creatives of an advertiser across insertions, increasing operational efficiency in your everyday work. Documentation: Add and manage advertiser creatives New targeting criteria for video content metadata in insertions In insert

Set up and manage creatives

Published April 29th, 2025 by Karolina Dziewierz

Overview A creative is the visual or audio element of an ad, such as a banner, video, or audio clip, that users directly see or hear. You can add creatives in Display, Video, or Native formats to your campaign’s line items. Depending on the format, creatives can either be uploaded from your computer or added using a third-party tag. The Activation m

Site list targeting

Published April 7th, 2025 by Karolina Dziewierz

Overview A site list consists of a selected collection of domains and apps that you can either include, indicating where ads will be displayed, or exclude, specifying where ads won't appear. This grants you greater control over the environments in which your ads are placed, optimizing campaign performance and ensuring brand safety. The Site lists da

Tagging guide: advanced operations

Published May 16th, 2025 by Karolina Dziewierz

Overview This article describes extra features you can use for Equativ ad tags. Refreshing ads To refresh ads, use the sas.refresh([formatId], [options]) method. sas.refresh([formatId]) / sas.refresh([tagId]) When using sas.refresh, the following rules apply for the formatId: the formatId can be integer, string or array if no formatId is specifie

Inventory-specific targeting options

Published April 16th, 2025 by Karolina Dziewierz

Overview The following tables detail the availability of targeting options across different formats and environments. Use them to understand which combinations are supported based on your campaign setup. Targeting options by format This table outlines availability across various ad formats, such as instream video, outstream video, and display. Targ

Analyze data with Instant Insights

Published June 3rd, 2025 by Karolina Dziewierz

Overview Instant Insights is a reporting tool with data output in real time, as you compose your query. The data freshness is approx. 10 minutes, with some initial inaccuracies that may occur; however, continuous recalculations in Instant Insights make sure that any data older than 5 hours is 100% accurate. If the financial metrics, such as revenue

Troubleshoot line items

Published May 5th, 2025 by Karolina Dziewierz

Overview The Troubleshooting tool helps identify and resolve issues that might affect line item performance. Its Bid Status chart visually shows, with exact numbers, where ad opportunities exit the auction process. It also provides detailed bid status statistics, offering valuable insights to help resolve issues efficiently. Access To troubleshoot a

Explore client portal resources

Published June 16th, 2025 by Karolina Dziewierz

Overview Equativ's client portal is your single entry point to access all of Equativ's help resources, tools, and means of communication. This article provides an overview of the key resources and essential information you will regularly need when using the client portal. Access To access Equativ's client portal, log in to the Maestro platform and s

Open RTB API integration: bid response specification

Published May 20th, 2025 by Karolina Dziewierz

Overview Equativ provides an OpenRTB API for suppliers which is able to receive OpenRTB bid requests. Equativ then runs an auction for each request so Equativ’s demand partners can bid on the opportunity. This guide contains the bid response specification. BidResponse object OpenRTB field Data type Description cur STRING The bid currency using ISO-4

Create reports with Instant Report Builder

Published May 16th, 2025 by Karolina Dziewierz

Overview With the Instant Report Builder tool, you can retrieve detailed statistics either as a one-time report or a scheduled report. It also provides an instant preview of the data for the first 24 hours of the selected report period. If the financial metrics, such as revenue numbers shown on the Instant Report Builder, differ from the numbers on

Ad format targeting

Published April 7th, 2025 by Karolina Dziewierz

Overview Publishers use ad formats to set the behavior, shape, and size of displayed ads. By configuring ad format targeting, you ensure to reach inventories where the ads match the specified behavior, shape, and size. For more information about creative specifications of the ad formats, see Open RTB creative specs . Access To access ad format targe

Open RTB creative specs

Published March 10th, 2025 by Karolina Dziewierz

Overview This article lists the creative specifications for the ad formats available to target in the Maestro platform. Adhering to these specifications ensures compliance with platform requirements and allows for efficient integration and optimal performance across placements. Banner types The following table provides an overview of different banne

Create out-stream video insertion

Published May 21st, 2025 by Karolina Dziewierz

Overview Equativ's out-stream video solution allows you to create, deliver and report VAST video campaigns on websites of virtually any type, integrating seamlessly into the rest of your content. Unlike in-stream video, the out-stream video solution can be used independently from video content on the page - any non-video format can be used (medium r

Automatic deal syncing with DSPs

Published June 4th, 2025 by Karolina Dziewierz

Overview New deals created in Equativ’s Monetization Platform (EMP) are synchronized automatically with some of Equativ’s partner DSPs. Likewise, updates to parameters in running deals are also synchronized (with some exceptions, as explained below). Synchronization with DV360 The following Equativ deal types are synchronized automatically with DV36

GET Ad API integration

Published May 21st, 2025 by Karolina Dziewierz

Overview This article describes Equativ’s GET Ad API, which is based on the HTTP GET method, mainly used for in-stream video and in Connected TV environments. Note that the HTTP POST method is the preferred method for any HTTP POST compatible integration. See POST Ad API integration: usage and POST Ad API integration: parameter reference for more de

Geolocation targeting

Published April 7th, 2025 by Karolina Dziewierz

Overview Geolocation enables ads to be shown to users based on their physical location. You can define targeting criteria manually or import a list of postal codes. Equativ relies on data from third-party providers to support geolocation targeting. Access To access geolocation targeting, select Media Planning from the navigation menu. The geolocatio

Supply seller defined audiences and contexts

Published May 23rd, 2025 by Karolina Dziewierz

Overview Seller Defined Audiences (SDA) and Seller Defined Context (SDC) are IAB Tech Lab specifications helping publishers in leveraging their first-party data to monetize their audiences/contexts. SDA/SDC work without the need to use ID-based identity solutions, such as third-party cookies or universal ID solutions. Instead, publishers translate t

Work with deals

Published April 22nd, 2025 by Karolina Dziewierz

Overview Deals can be managed using a variety of actions, each designed to give you full control over your deal configurations. These actions enable you to modify deal settings, duplicate deals, delete them, or review their history. Specifically, you can: Edit: adjust the settings of a deal to meet your needs. Copy: create a new deal by duplicati

Create line item: Inventory Insights

Published April 28th, 2025 by Karolina Dziewierz

The Inventory Insights offer a detailed view of available inventory and historical CPM data based on your targeting and supply criteria. They present the data in clear, interactive charts for easier analysis. For more information, see Get inventory insights .

Get started with activation

Published April 25th, 2025 by Karolina Dziewierz

Overview The Activation module is an end-to-end buying solution that extends the capabilities of Maestro to provide a single platform for Equativ premium inventory curation and trading. It lets you manage advertisers, deliver campaigns, organize line items and creatives, and monitor performance in real time. With the Activation module, you get acces

Create and manage advertisers

Published April 25th, 2025 by Karolina Dziewierz

Overview To start using the Activation module, you first need to create an advertiser, that is, a client or brand on whose behalf ads will be served. Once the advertiser is created, you can create campaigns and line items, and add creatives. Access From the navigation menu, select Advertisers to create a new advertiser, or Campaigns if you already h

Buyer/partner seat targeting

Published April 16th, 2025 by Karolina Dziewierz

Overview Buyer/partner seat targeting lets you target specific buyer or partner seats within a DSP, ensuring deals are directed to DSPs with available inventory and enabling more informed decisions-making. Partner seats are accounts that are directly managed by the DSP. By selecting partner seats, you make the deal available through the DSP itself,

Audience targeting

Published April 8th, 2025 by Karolina Dziewierz

Overview Audience segments enable you to target your deals to the predefined audiences. It groups users based on criteria such as age, gender, interest in products, shopping habits, and other. These segments are built by the third-party data providers and then integrated with the EBC using a unique user ID stored in an Equativ cookie (web), or a dev

Addressable TV targeting

Published April 14th, 2025 by Karolina Dziewierz

Overview Addressable TV is a specific form of in-stream video advertising for internet-connected TV sets that offer video on demand. Access To access addressable TV targeting, select Media Planning from the navigation menu. The addressable TV targeting options will appear in the Advanced TV section of the Targeting panel. You can also access addres

Semantic and performance targeting

Published April 11th, 2025 by Karolina Dziewierz

Overview Semantic segments are sets of categories based on page-level semantic meaning of the web content. Equativ uses its in-house cutting edge solution based on artificial intelligence and deep learning technology to classify its natively integrated web inventory and build semantic segments, which enable you to set targeting based on the true mea

Alternative ID provider targeting

Published April 14th, 2025 by Karolina Dziewierz

Overview Alternative ID providers have emerged in response to the ongoing deprecation of third-party cookies. These providers offer alternative methods to identify users, using so-called alternative IDs, sometimes also referred to as extended IDs. Maestro supports alternative IDs in two ways: Targeting segments of users identified by an alternative

Keep track of line items

Published June 9th, 2025 by Karolina Dziewierz

Overview You can monitor line items to track their performance and ensure optimal outcomes. This can be achieved through the following methods: Monitor line items with the Line items list: view and filter line items based on various criteria, and track KPIs. Monitor line item s with Instant Insights : gain detailed, data-driven insights into line it