Insertion list options

The insertion list shows the insertions of a given campaign in your network with various KPIs. 

The following options are available:

• Filters (read "Time column" below to learn how to use these filters with the Time column)
  • All - all insertions, regardless of their start/end date/time
  • Upcoming - insertions with start date/time in the future;
  • Current - insertions that are currently activated; i. e. start date/time in the past and end date/time in the future
  • Ended - insertions with end date/time in the past
• Search - search by insertion name or id
• Report settings - see section "Schedule report at end of campaign" below
• Status*
  • Archived - default filter: is not Archived; an insertion goes into status Archived 180 days after its end date
  • Offline
  • Online
  • Terminated - an insertion goes into status Terminated once it reaches its end date or its target volume of impressions, clicks etc.
• 3 column icon (located on the right) - see section "Customizing the insertion list" below
• Select all - checkbox to select the top 50 insertions in the list; if your insertion list is longer, scroll down to the end of the list and click on Select all again to select all insertions
• Options located in the top navigation bar (select one or more insertions to display these options)
  • Insights - link to Instant Insights where the insertion is set as a filter
  • Report - a link to Instant Report Builder where the insertion is set as a filter
  • Put online
  • Put offline
  • Copy - see section "Copying insertions" below
  • Edit - see section "Editing multiple insertions" below
  • Delete
  • Live preview - The Live preview is available with display, native and out-stream video ads in the web environment only.
  • Link (select two or more insertions to display the menu)
    • Create a link - see Link and exclude direct insertions
    • Create an exclusion - see Link and exclude direct insertions
    • Create a group volume - see Create direct insertion: group volumes
  • Context menu (hold your mouse over an insertion and click on "..." to display these options)
    • Copy
    • Put online
    • Put offline
    • Delete
    • Live preview - see Preview web creatives; the Live preview is available with display, native and out-stream video ads in the web environment only
    • History
    • Delivery Chart
    • Insights - link to Instant Insights where the insertion is set as a filter
    • Report - a link to Instant Report Builder where the insertion is set as a filter

* If an insertion has a yellow warning icon with the tooltip "You have changes to be put online", you must put this insertion online so that all the changes you have made in the insertion become effective on the publisher site/app etc. 

Customizing the insertion list

You can customize the insertion list as follows:

• Hide/Display columns - using the selector shown in the screenshot above, you can hide/display columns (Status, Links, Name etc.)
• Pin columns - hover over a column name and click the pin icon. The pinned column will then move to the left.
• Rearrange columns - hover over a column header and drag and drop it to the desired location.
• Adapt column width - drag and drop the vertical lines between columns to change the column width

Time column

The following table explains the behavior when you use a Filter (All, Upcoming etc.) and sort the Time column in ascending order (↑):

Progress bar in Delivery column

For each insertion in the insertion list, the Delivery column displays a progress bar indicating the goal achievement forecast. Hold the pointer over the progress bar to display a tooltip with detailed numbers, including:

• Delivered: the volume delivered to date.
• Will be delivered: the volume that will be delivered, as calculated by the forecast.
• Will not be delivered: the volume that will not be delivered, as calculated by the forecast, due to overbooking.
• Remaining: the volume of an ended insertion that has not been delivered. 

The progress bar can have the following statuses:

• Good: The insertion is on track to reach its goal, but the status may still change. For example, if a newly created competing insertion requires inventory and takes it from this insertion, an overbooking situation could occur.
• Overbooked: If the insertion continues delivery as it currently does, it will likely not reach its goal.
• Ended with goal completed: The insertion has ended and reached its goal.
• Under-delivered: The insertion has ended but did not reach its goal.
• No goal: The insertion has no goal to be reached, for example, there is no goal displayed in case of insertions with the priorities Exclusive or Very low.
• Unknown: The progress status of the insertion is unknown due to a limitation or another known issue.

Progress bar limitations

• If an insertion has a group volume but no individual volume, the insertion list shows a dash icon and the progress calculation is based on the insertion’s group volume.
• If an insertion has both a group volume and an individual volume, the progress calculation in the insertion list is based on the individual volume of the insertion. However, the progress calculation shown in the detail view of the insertion is based on the insertion's group volume.
• The progress bar supports only the event volumes Viewable impressions and Complete (completed video ads). A dash is displayed in the insertion list if another event volume is used.

Forecast card in insertion

The data shown in the Delivery column in the insertion list is also summarized on the Forecast card, which is located in the top-right corner of the insertion editing page.

Scheduled report at end of campaign

In the insertion list of a campaign, click on Report settings to set up a report "by day", covering the entire campaign. This report will be sent once, on the day following the last day of the campaign. 

Report settings:

• Period — the time frame of the campaign
• Metrics — Impressions, Clicks, Click rate
• Dimensions — Day, Campaign name, Insertion name
• Report name — editable field; default name: [Reporting-][name-of-the-campaign]; cannot be modified once the scheduled report is saved
• Email recipients — editable field; default recipient: the current user's own e-mail address; cannot be modified once the scheduled report is saved

Editing multiple insertions

You can bulk change multiple insertions in a campaign to save time in everyday work:

• go to the campaign's insertion list
• select the insertions to be edited by enabling their checkbox
• click Edit in the top navigation bar
• choose from editing Insertion type, Start/end date, Force stop (insertion stops at end date even if it has not delivered its entire volume), Priority, Cost and Capping.
• Click Save and make sure you put all modified insertions online so that your changes take effect

Copying insertions

Copying a single insertion

To copy a single insertion, hover over the insertion in the insertion list, click on "..." and select Copy. If needed, make further adjustments:

• Advertiser — select the Advertiser for the insertion copy
• Campaign — select the campaign for the insertion copy
• Copy insertion placements — select if you want the insertion copy to have the same placements as the original insertion
• Copy insertion creatives — select if you want the insertion copy to have the same creatives as the original insertion
• Name of copy — adjust the name of the insertion copy; default name: "Copy of [name of original insertion]"
• Finally, click Copy

​​Copying multiple insertions

To copy multiple insertions:

• go to the campaign's insertion list
• select the insertions to be copied by enabling their checkbox on the left side
• click on Copy in the top navigation bar
• if needed, adjust the settings of the copies
• adapt the names of the copies
• click Duplicate