Overview 

A meta-deal functions as a "parent" deal that aggregates multiple "child" deals, allowing for simplified targeting and management. Like any other deal, a meta-deal has its own deal ID. Instead of targeting each individual child deal separately in DSPs, you can use the single meta-deal ID to target all associated deals at once. 

Meta-deals can include additional targeting criteria that apply on top of the child deals’ settings. However, all child deals grouped under a meta-deal must be of the same type, either Auction packages, Preferred deals, or Private auctions. Mixing different deal types within a single meta-deal isn't allowed.

Meta-deals offer the following benefits:

• Uniting multiple deals, each with a dedicated strategy, for example, semantic, contextual, data, player size, viewability targeting, under one single meta-deal to easily beta-test and optimize their performance. 
• Simplifying the workflow as the buyer interacts only with the meta-deal, not seeing the details of the targeted deals, that is, child deals. 
• Ensuring margin flexibility for resellers as they can apply additional margins to Preferred deals and Private auction deals.

Access

To manage meta-deals, select Media Planning from the navigation menu. The Meta Deal section appears at the top of the Media Planning module.

Create meta-deals

To create a meta-deal, follow these steps:

1. Target a deal.

1. In Media Planning, in the Meta Deal section, select + Add deal.
2. Select the deal you want to target with your meta-deal.

A meta-deal can target the following deal types: 

• Auction package deals: collections of open auction inventory with targeting criteria set by Equativ. 
• Private auction deals: first-price auctions with multiple competing buyers and no commitment to buy impressions. 
• Preferred deals: direct one-to-one deals between a publisher and a buyer. 

⚠️ Warning: a meta-deal can target deals of the same type only. Targeting different deal types in a single meta-deal isn't possible.

3. Select Apply.

The targeted deals appear in the Meta Deal section. Their status varies based on the deal type.

Auction package deals can have the following statuses:

• Delivering: the deal is active and receiving bids. 
• Not delivering: the deal isn't currently serving. 
• Deactivated: the deal has been manually paused or automatically ended.

Private auction deals and Preferred deals can have the following statuses:

• Delivering: the deal is active and has received impressions. 
• Not delivering: the deal is active but not currently serving. 
• Soon deactivated: the deal has been active and sending bid requests but hasn't received any bid responses for the last 30 days. This countdown resets if the deal stops sending bid requests, is paused, or edited. If the inactivity continues, the deal remains in this status for another 30 days before becoming deactivated. 
• Deactivated: the deal has been inactive and hasn't received bid responses for 60 consecutive days.

For more information, see Deal status. 

2. Add targeting criteria. For more information, see Get started with targeting criteria.

3. Observe the charts in the Inventory Insights section to get availability estimations, depending on the added targeting criteria. For more information, see Get inventory insights.

4. Once all targeted deals and targeting criteria are added, select Create a deal in the top right corner.

5. In the Settings section, fill in all relevant fields. For more information, see Create deals.

For Buyer seats in meta-deals, the list of available options is determined by either the buyer seats of the targeted deals or the buyer/partner seats selected at the Media Planning level.

For buyer seats of the targeted deals, the following specifications apply:

• If the meta-deal targets Auction package deals, you can only select from the list of buyer seats of the targeted Auction package deals.
• If the meta-deal targets Private auction deals or Preferred deals, you can target either:
  • Any buyer seat available in your Maestro company. This applies if the publisher’s Private auction deal or Preferred deal targets your Maestro company without targeting a buyer seat.
  • A buyer seat from the specific seats the publisher has targeted in the Private auction deal or Preferred deal. This applies if the publisher targets your Maestro company and specific buyer seats.

For buyer/partner seats selected at the Media Planning level, the following specifications apply:

• If you select buyer/partner seats in Media Planning, the Auction package deals in the meta-deals list are filtered to match the chosen buyers/partners. ⓘ Note: Private auction deals and Preferred deals don't target specific buyer or partner seats, so the buyer/partner filter doesn't affect these deal types. 
• If you select a buyer/partner seat while creating a meta-deal, the choice of buyer/partner seats in Media Planning is narrowed down accordingly. If you remove a buyer/partner targeting filter when updating the list of deals targeted by the meta-deal, the buyer/partner seat selection is also reset in Media Planning.

For more information, see Buyer/partner seat targeting. 

6. In the Identification settings field, set the external deal ID and the seller name. ⚠️Warning: you can configure the seller name only when Automatic DSP synchronization is enabled. For more information, see Create deals.

7. In the Pricing section, configure pricing settings. For more information, see Configure pricing settings.

Depending on the deal types targeted by the meta-deal, you can choose from different pricing models in the meta-deal:

• If the meta-deal targets Auction packages, you can choose from the following pricing models: Custom floor, Fixed price, or Market floor. However, if an Auction package targeted by the meta deal uses itself the Fixed price model, the only available pricing model for the meta-deal is Market floor.
• If the meta-deal targets Private auctions, you can choose from the following pricing models: Custom floor, Fixed price, or Market floor.
• If the meta-deal targets Preferred deals, only the Market floor pricing model is available. Additionally, if the meta-deal uses the Custom floor or Fixed price model, it can only target deals that use the Market floor model; deals using Custom floor or Fixed price cannot be targeted. However, if the meta-deal uses the Market floor model, you can target deals with any pricing model: Market floor, Custom floor, or Fixed price.

8. Select Create a deal, retrieve the ID of the meta-deal, and use it in the DSP of your choice.

Report on meta-deals

You can report on meta-deals and their targeted deals by using the Auction package and Targeted deal dimensions in Instant Insights and Instant Report Builder. To do this, follow these steps:

1. Go to Instant Insights or Instant Report Builder. For more information, see Analyze report data with Instant Insights or Build reports with Instant Report Builder.
2. Select the desired metrics. 
3. Select the following dimensions: 

• Auction package: includes meta-deals and regular, that is, standalone deals. 
• Targeted deal: includes deals targeted by a meta-deal.

4. Filter the meta-deal you want to include in your report. In the Auction package section, search for the meta-deal you want to include in your report and enable the checkbox next to it. Alternatively, click + Filters, search for the meta-deal and enable the checkbox next to it. Once the meta-deal is filtered, the Targeted Deal section will display statistics for the individual deals targeted by the meta-deal.

Troubleshoot meta-deals

You can troubleshoot meta-deals to resolve any issues. For more information, see Troubleshoot deals.