Overview

Equativ lets users target Bellwether Publishers to prioritize trusted and high-performing inventory in their campaigns and deals. This feature is provided in partnership with Jounce Media, which identifies these publishers based on transparency, quality, and performance. 

Bellwether Publishers are defined by the following characteristics:

• High-quality inventory: they offer premium ad placements with strong and consistent demand.
• Transparent practices: they operate with clear and trustworthy business practices.
• Proven performance: their inventory consistently delivers measurable and effective advertising results.

Access

To access Jounce Bellwether Publishers targeting, select Media Planning from the navigation menu. The Jounce Bellwether Publishers option will appear in the Supply section at the top of the page. You can also access it directly from the line item page. For more information, see Create line item: targeting.

Configure Bellwether Publishers targeting

To configure Bellwether Publishers targeting, in the Supply section, select the Jounce Bellwether Publishers toggle. 

This will target publishers that meet the Bellwether criteria defined by Jounce Media. Additionally, the Publishers list will be automatically filtered to show only Bellwether Publishers, and you can manually select specific ones from the list if needed.

As you select Bellwether Publishers targeting, the inventory insights update in real time. For more information, see Get inventory insights.