Inventory-specific targeting options
Overview
The following tables detail the availability of targeting options across different formats and environments. Use them to understand which combinations are supported based on your campaign setup.
Targeting options by format
This table outlines availability across various ad formats, such as instream video, outstream video, and display.
| Targeting option | In-stream video | Out-stream video | Classic display | Custom display format (Equativ templates) | Native |
|---|---|---|---|---|---|
| Audience segments | Yes | Yes | Yes | Yes | Yes |
| Completion targeting | Yes | Yes | No | No | No |
| Semantic contextual segments | Yes | Yes | Yes | Yes | Yes |
| Viewability targeting |
Yes VAST 4.x/VPAID |
Yes VAST 4.x/VPAID |
Yes | Yes | Yes |
Table 1. Supported targeting options across selected formats
Targeting options by environment
This table shows which options are available across web, mobile web, and in-app inventory.
| Targeting option | Web | Web mobile | In-app |
|---|---|---|---|
| Audience segments | Yes | Yes | Yes |
| Completion targeting | Yes | Yes | Yes |
| Semantic contextual segments | Yes | Yes | No |
| Viewability targeting | Yes | Yes | Yes |
Table 2. Supported targeting options across environments