Cookieless and mobile ID-less traffic targeting
Overview
With cookieless and mobile ID-less traffic targeting, you can target inventory without cookie-based user IDs or mobile IDs, enhancing targeting accuracy and campaign effectiveness in privacy-first environments.
Dedicated report dimensions for cookieless and mobile ID-less traffic are "Cookieless targeting" and "Browser". For more information, see Report dimensions.
Access
To access cookieless and mobile ID-less traffic targeting, select Media Planning from the navigation menu. The cookieless and mobile ID-less traffic targeting options will appear in the Data marketplace section of the Targeting panel. You can also access cookieless and mobile ID-less traffic targeting directly from the line item page. For more information, see Create line item: targeting.
Configure cookieless and mobile ID-less traffic targeting
To target cookieless and mobile ID-less traffic, follow these steps:
- In the Targeting section, expand the Data marketplace tab.
- In the Cookieless & Mobile ID-less traffic section, enable the toggle.
When the toggle is activated, the deal is only eligible for traffic without cookie-based user IDs or mobile IDs.
Traffic with alternative IDs remains eligible.
The inventory insights are recalculated in real time, displaying the available volume for the targeted cookieless and ID-less traffic. For more information, see Get inventory insights.