New user experience in campaigns and insertions

The following campaign/insertion features have been revamped, now appearing in a new look and feel: 

• Campaign copying, including Programmatic guaranteed campaigns 
• Group volume management 
• Link/exclusion management 

Documentation: Create direct insertion: create direct campaign \ Link and exclude direct insertions \ Create direct insertion: group volumes 

Google Open Bidding: Direct Pay

The beta version of Google's Open Bidding Direct Pay is available, and Equativ is one of the initial partners involved in testing this new payment/integration mechanism. Reach out to your contacts at Google and Equativ for activation and guidance.

Documentation: Set up Google Open Bidding connection 

Advertiser and agency lists redesigned

The advertiser and agency lists have been redesigned for a better user experience.

Documentation: Manage advertisers and agencies 

User groups simplified and user group list revamped

The user group creation has been simplified, now containing only one field, the user group name. All other settings are managed on user level. The user group list has been revamped as well.

Documentation: Manage users and user groups 

Targeting of postal code ranges

You can now target postal code ranges using an asterisk ("*") as a wildcard. For example, "123*" targets all postal codes beginning with "123". A maximum of five characters can precede the "*" character.

Documentation: Set general targeting criteria