Overview

Inventory Insights provides insights into the availabilities and median CPM in the past for the selected criteria. All charts are updated in real time, as you select your criteria in the Targeting and Supply sections. For more information, see Set targeting criteria. 

Access

To access Inventory Insights, select Media Planning from the navigation menu. The Inventory Insights dashboard is available on the right side of the Media Planning module. 

Get inventory insights

Before interpreting the data in the Inventory Insights dashboard, start by selecting a time frame using the date picker located on the right side of the section. You can choose from the following options: Today, Yesterday, Last 7 days (default), Last 14 days, or Last 30 days. 

Once a time frame is selected, the dashboard updates in real time to reflect the corresponding data. 

To explore the data in more detail, hold the pointer over any chart. For example, when you hold the pointer over the Country chart, you will see the number of avails by country, displayed both as a percentage and in absolute numbers.

Based on your selected time frame and targeting criteria, the Inventory Insights dashboard displays the following information:

• Avails: the total volume of auctions available on the inventory of Equativ’s publishers. Both the total number and a breakdown over the time frame selected with the date picker is presented. 
• Bid requests: the estimated volume of bid requests sent by Equativ to partner DSPs for buyers to bid on, based on real-time data and DSP targeting criteria.
• Bid landscape chart: an estimation of the CPM at which shares of avails were sold. For more information, see Get CPM estimation.
• Display creative sizes: a breakdown of the auctions by display creative sizes (in percent) and their CPM (in brackets). By default, the five top sizes are displayed. Select the See all sizes button to display all sizes. 
• Country: a breakdown of the auctions by country. 
• Device: a breakdown of the auctions by device type, such as smartphone, desktop, or tablet.
• Environment: a breakdown of the auctions by environment, such as mobile web, app, or web. 
• Ad format type: a breakdown of the auctions by ad format type, such as display, video in-stream, or video out-stream. 
• Semantic contextual: a breakdown of the auctions by semantic contextual segment. It is displayed only if at least one semantic contextual segment is selected in the Data Marketplace section of the Targeting panel. For more information, see Semantic and performance targeting.
• Audience: a breakdown of the auctions by audience segment. It is displayed only if at least one audience segment is selected in the Data Marketplace section of the Targeting panel. For more information, see Audience targeting.
• Domain category: a breakdown of the auctions by domain/app category segment. It is displayed only if at least one domain category segment is selected in the Data Marketplace section of the Targeting panel. For more information, see Domain category targeting.

Get CPM estimation

On the bid landscape chart, you can get an estimation of the CPM at which shares of avails were sold. This information is presented on the following axes:

• The x-axis (horizontal axis →): represents the corresponding CPM values.  
• The y-axis (vertical axis ↑): represents the shares of avails with the percentage points 5%, 25%, 50%, 75%, 95%. 

Hold the pointer over a percentage point to display a tooltip with detailed information, namely, the actual avails and the corresponding CPM value. For example, in this screenshot, 75% of the avails (360.49 billion) were sold at a CPM of €1.15.

Median CPM

One particular data point of interest in the bid landscape is the median CPM data point.

The median CPM (Cost Per Mille) helps you understand the average price at which ad impressions were sold. It is the CPM value that falls exactly in the middle of all CPMs, when you arrange them in ascending order. Being the midpoint of the CPM distribution, it represents the CPM at which half of the total avails were sold at a lower price and half were sold at a higher price.

Hold the pointer over the 50% percentage point to display a Median CMP value. For example, in this screenshot, 50% of the avails (240.33 billion) were sold at a CPM of €0.53.