Overview 

You can set the criteria for your upcoming campaign in the Targeting and Supply sections. Additionally, you can configure a site list, which defines where ads are allowed to appear or where they must be blocked.

Access

To access targeting, select Media Planning from the navigation menu. The targeting options will appear in the Targeting panel and the supply options in the Supply panel. 

To access site lists, select Site list from the navigation menu. 

Targeting

In the Targeting section, you can target ads based on the following criteria:

• Buyer/partner seat: targets specific buyer or partner seats within a DSP.
• Supply: targets specific publishers, domains, and apps.
• Site list: targets selected list of domains and apps to include or exclude for ad placement.
• Geolocation: targets users based on their location. 
• Environment/Device: targets ads based on users' environments (web, mobile web, app), devices (desktop, tablet, smartphone, Smart TV, set-top box, gaming console, or other devices), or based on the presence of intermediaries in the supply path. 
• Ad format: targets inventories where the ads match specific types, behaviors, or shapes. 
• Data marketplace*: uses third-party data to target the following segments and contextual criteria: 
  • Audience segments: groups of users based on criteria such as demographics, interest in products, shopping habits. 
  • Semantic and performance segments: contextual segments based on semantic categorization of web content. 
  • Domain category: media properties that best match audiences' affinities, relying on Equativ’s proprietary categorization. 
  • Alternative ID provider: segments of users identified by an alternative ID provider. 
  • Predicted viewability/video completion: inventory where viewability or video completion exceeds a specific predicted threshold.
• Addressable TV: targets inventory by criteria specific to Advanced TV video environments, offering on-demand video content. 
• Carbon-neutral inventory: targets carbon-neutral inventory by removing sites with excessive emissions.
• Content metadata: targets content based on metadata, such as language, channel, or network.
• Connected TV (CTV): targets connected TV environments.

For more information, see Get started with targeting criteria.

As you narrow the targeting criteria, the inventory insights update in real time. For more information, see Get inventory insights.

Supply

In the Supply section, you can target specific publishers, domains, and apps. For more information, see Supply targeting.

Domains and apps in the Supply section are filtered according to the criteria selected in the Targeting section. For example, when you target a specific country in the Geolocation section, the list of available domains and apps will be updated to show only those with ad opportunities in the targeted country. Likewise, when a specific publisher is selected in the Supply section, the list of domains and apps will update to show only those monetized by the selected publisher.

As you narrow the supply criteria, the inventory insights update in real time. For more information, see Get inventory insights.

Site lists

Site lists let you specify the domains and apps that must be either included in or excluded from your deals. For more information, see Site list targeting.

*For more information about the limitations of targeting options within data marketplace targeting, see Inventory-specific targeting options.