Overview

Geolocation enables ads to be shown to users based on their physical location. You can define targeting criteria manually or import a list of postal codes. Equativ relies on data from third-party providers to support geolocation targeting.

Access

To access geolocation targeting, select Media Planning from the navigation menu. The geolocation targeting options will appear in the Targeting panel. You can also access geolocation targeting directly from the line item page. For more information, see Create line item: targeting.

Configure geolocation targeting

Configure geolocation targeting manually

To manually configure geolocation targeting, follow these steps:

1. In the Targeting section, expand the Geolocation tab. 
2. In the Set your location targeting field, select Equativ geotargeting. 
3. From the dropdown, select Country, Region, DMA, State, or City. ⓘ Note: you can only target one type of geolocation. For example, you cannot select both a country and a city at the same time. However, you can select multiple items within the same type, such as several cities.
4. In the search bar, enter the name of the specific location. 

Import the list of postal codes

To import a list of postal codes:

1. In the Targeting section, expand the Geolocation tab.
2. In the Set your location targeting field, select Import postal codes.
3. Click Import postal code CSV.
4. Upload a CSV or XLSX file that meets these requirements:
   • Two columns: column A contains the three-letter country code in ISO 3166-1 alpha-3 format (for example, FRA for France or USA for the United States), and column B contains the postal code with one postal code per row.
   • Don't combine the country code and postal code into a single cell or column (for example, FRA,75018 in one cell). They must be in two separate columns.
   • Don't include a header row—data must start in row 1.
   • If you're using Excel, format column B as text before entering postal codes. Otherwise, Excel might strip leading zeros (for example, 01000 becomes 1000).
   • The maximum number of postal codes in a file is 10,000.
   • You can save the Excel sheet as a CSV or XLSX file. If you're saving as CSV, make sure that the file uses commas as delimiters.

Example of a postal code file with three rows:

5. Click Import.

As you narrow the targeting criteria, the inventory insights update in real time. For more information, see Get inventory insights.