Overview

You can monitor campaigns to track their performance and ensure optimal outcomes. This can be achieved through the following methods:

• Monitor campaigns with the Campaigns list: view and filter campaigns based on various criteria, track KPIs, and monitor the delivery data.
• Monitor campaigns with Instant Insights: gain detailed, data-driven insights into campaign performance.
• Monitor campaigns with Instant Report Builder: generate detailed reports on your campaigns.

Access

Select Campaigns from the navigation menu. You will see the list of campaigns along with their details.

Monitor campaigns with a list

Filter campaigns 

To filter campaigns, select Campaigns from the navigation menu and use the following options:

• State: to filter campaigns by their state, from the upper tab, select one of the following options: 
  • All: all campaigns, including upcoming, current, and ended ones. 
  • Upcoming: campaigns that are scheduled to start but haven't begun delivering ads yet. 
  • Current: campaigns whose period includes today's date, regardless of whether they are actually delivering impressions. 
  • Ended: campaigns that have reached their end date or have been terminated by the user.
• Name: to filter campaigns by name, enter your input in the Search for campaigns or advertisers field.
• Advertiser: to filter campaigns by advertiser, enter your input in the Search for campaigns or advertisers field. Alternatively, select + Filters > Advertiser, and choose an advertiser from the dropdown.
• Status: to filter campaigns by status, select + Filters > Status, and select one or more of the following statuses: 
  • Active: campaigns activated by users. They are ready for delivery and eligible to serve ads. 
  • Inactive: campaigns set to inactive by users. They aren't delivering ads. 
  • Archived: campaigns set to archived by users. They are permanently inactive and hidden from the list.
• Dates: to filter campaigns by date, select a time range from the date picker on the right. 

 Customize campaign list 

To customize a campaign list, select Campaigns from the navigation menu and use the following options:

• Pin columns: to pin a column, hold the pointer over the column name and click the pin icon. The pinned column will then move to the left. 
• Rearrange columns: to rearrange a column, hold the pointer over a column head and drag it to the desired location. 
• Show and hide columns: to show/hide columns on the deal list, click the column selector button located to the right of the date picker. Select the columns you want to display and deselect those you want to hide. 
• Sort campaigns: to sort the campaigns, click the column headers. 
  • Click the Name column to sort the campaigns alphabetically. 
  • Click the Advertiser column to sort the campaigns with the advertisers listed alphabetically. 
  • Click the Status column to organize campaigns based on their state. 
  • Click the Time column to sort the campaigns in either ascending order (earliest to latest) or descending order (latest to earliest). ⓘ Note: the sorting order depends on the tab used: for Current and Ended tabs, sorting is based on the end date, while for the Upcoming tab, it is based on the start date. Campaigns from the All tab cannot be sorted according to time. 
  • Click the LI (Line Items), Budget Capping, Units Capping, Budget Daily Capping, or Units Daily Capping column to sort the values in the ascending/descending order.

Monitor KPIs

The following metrics are available for each campaign in the list:

• Clicks: the number of clicks on an ad of a given campaign. 
• CPC: the average spend to generate one click (Spend / Clicks) for the given campaign. 
• CPM: the average cost to buy 1,000 impressions (Spend / Impressions * 1000) for the given campaign. 
• CTR: the click-through rate the campaign generated (Clicks / Impressions * 100). 
• Delivery: the progress of a campaign displayed with a delivery status. For more information, see Monitor delivery. 
• Impressions: the number of impressions the given campaign delivered. 
• LI: the number of line items for a campaign. 
• Pacing: the daily delivery data for the last seven days of a campaign, displayed with seven bars, each representing one day. For more information, see Monitor pacing. 
• Spend: the buyer spend for the given campaign. 
• VCR: the video completion rate of the given campaign (the ratio of videos started to videos completed, expressed as a percentage). 
• Video complete: the number of times a video ad from the given campaign was viewed entirely (100% of video duration was viewed), based on the "complete" VAST event. 
• Viewability rate: the rate at which ads from the given campaign were viewable by the end user (Viewable impressions / (Viewable impressions + Not viewable impressions)). 
• Viewable impressions: the number of the given campaign’s impressions considered as viewed, based on the criteria commonly used in the ad tech industry.

Monitor pacing

The Pacing chart displays daily delivery data for the last seven days of a campaign. It consists of seven bars, each representing one day, and a dashed line that indicates how many units (impressions or clicks)* must be delivered daily to meet the overall committed volume. This lets you quickly monitor trends and check if your campaign is on track.

When you hold the pointer over the chart bar, the following metrics for a given day are displayed: Impressions/Clicks, Spend, Click-through rate, and Viewability rate. For more information, see Monitor KPIs.

The last bar on the chart, which represents the current day (today), displays the following additional metrics:

• Percentage value for impressions/clicks: the percentage of the expected value that has been delivered.
• Expected impressions/Expected clicks: the target volume to be achieved by the end date of the campaign, with 100% indicating the full committed volume.

Monitor delivery

The delivery progress bar lets you track the progress of your campaign based on the following information:

• Current impressions/Current clicks: the number of impressions/clicks that have been delivered since the start of the campaign. The gray dot on the chart corresponds to the expected delivery value.
• Expected impressions/Expected clicks: the number of impressions/clicks that must be delivered by the end of the campaign.
• Delivery status: the indicator of how well a campaign is progressing. It can be one of the following: On track, At risk, or Late. Delivery status is calculated based on the following factors:
  • Delivery performance: what has been delivered and what should have been delivered.
  • Remaining days to recover: how much can still be recovered in the remaining days of the campaign.

For more information, see Delivery status calculation.

Delivery status calculation

When calculating the delivery status, the following ratios are taken into consideration:

Pacing ratio (PR): the ratio of delivered units (impressions or clicks) to the expected number of delivered impressions/clicks. It is calculated using the following formula:

PR = (Spend** (or units) delivered / Overall budget (or units)) / (Elapsed hours*** / Total number of hours)

Recovery ratio (RR): the ratio of the remaining unit target to the remaining hours of the campaign or line item, adjusted for the total duration of the campaign or line item. It is calculated using the following formula:

RR = (Overall budget (or units) - Spend (or units) delivered)) / ((Total number of hours - Elapsed hours) x (Overall budget (or units) / Total number of hours))

The Global Score (GS) is then calculated using the following formula:

GS = (0.4 * PR) + (0.6 * 1 / RR)

Based on the Global Score, the delivery statuses are set as follows:

• On track: GS ≥ 0.9
• At risk: 0.7 ≤ GS < 0.9
• Late: GS < 0.7
• No status: it is displayed in the following cases:
  • First day of the campaign
  • Campaign in Inactive status
  • Campaign in Active status and currently listed on the Upcoming tab. For more information about tabs, see Filter campaigns.
  • Campaign in Active status and currently listed on the Ended tab. For more information about tabs, see Filter campaigns.

Example calculations

The following examples show how the campaign’s delivery status is calculated.

Example 1: Status is On Track

In this example calculation, the data is as follows:

• Spend: 20 000
• Overall Budget: 50 000
• Elapsed Days: 3 (= 72 hours)
• Total Days: 10 (= 240 hours)

Calculations:

PR=(20000/50000)/(72/240)=0.4/0.3=1.33

RR=(50000−20000)/((240−72)×(50000/240))=0.857

GS=(0.4×1.33)+(0.6×(1/0.857))=0.532+(0.6×1.167)=0.532+0.7=1.23

Since GS > 0.7, the campaign status is On track.

Example 2: Status is At risk

In this example calculation, the data is as follows:

• Spend: 15,000
• Overall Budget: 50,000
• Elapsed Days: 4 (= 96 hours)
• Total Days: 10 (= 240 hours)

Calculations:

PR = (15000 / 50000) / (96 / 240) = 0.3 / 0.4 = 0.75

RR = (50000 − 15000) / ((240 − 96) × (50000 / 240)) = 1.1667

GS = (0.4 × 0.75) + (0.6 × (1 / 1.1667)) = 0.3 + (0.6 × 0.857) = 0.3 + 0.5142 = 0.8142

Since GS is 0.7 ≤ GS < 0.9, the campaign is At risk.

Example 3: status is Late

In this example calculation, the data is as follows:

• Spend: 2 000
• Overall budget: 50 000
• Elapsed days: 2 (= 48 hours)
• Total days: 10 (= 240 hours)

Calculations:

PR = (2000 / 50000) / (48 / 240) = 0.04 / 0.2 = 0.2

RR = (50000 − 2000) / ((240−48) × (50000 / 240)) = 1.2

GS = (0.4 × 0.2) + (0.6 × (1 / 1.2)) = 0.08 + (0.6 × 0.8333) = 0.08 + 0.5 = 0.58

Since GS < 0.7, the campaign status is Late.

Monitor campaigns with Instant Insights

Instant Insights let you access real-time data, providing an in-depth view of key metrics and dimensions. With its advanced data architecture, it offers insights from the past 10 minutes, enabling you to track campaign performance and make timely adjustments.

For more information, see Analyze data with Instant Insights.

Monitor campaigns with Instant Report Builder

Instant Report Builder lets you generate detailed reports, providing insights into key metrics and dimensions. You can create one-time or scheduled reports, preview data for the past 24 hours, and download or email reports.

For more information, see Build reports with Instant Report Builder.

*For CPM-based campaigns, the units are measured in impressions. For CPC-based campaigns, the units are measured in clicks.

**Spend delivered includes today’s spend.

***Elapsed hours include the current hour.