Overview 

In Maestro, a deal represents a predefined commercial agreement used to facilitate programmatic media transactions. Each deal outlines how inventory will be made available to buyers, under what conditions, and at what price. Deals are essential for enabling curated access to inventory and establishing clear terms between sellers and demand partners.

Access

To access deals, select Deals from the navigation menu. You will see the list of deals along with their details.

Deal management process

The deal management process in Maestro is designed to help you efficiently create, configure, and activate programmatic deals with your preferred buyers. 

The process begins with deal creation, initiated after you have set targeting criteria in the Media Planning module. You will then move through a series of setup steps:

1. Configure deal settings: define the foundational elements of your deal, including the deal name, currency, start and end dates, and buyer or partner seats. You also have the option to set frequency capping and enable automatic DSP synchronization for select platforms.
2. Configure pricing settings: choose your preferred pricing model: Market Floor, Custom Floor, or Fixed Price. Based on your access level (with or without margin), you can also apply additional costs or curator margins that influence the final media price paid to publishers.
3. Retrieve the deal ID: once all settings are complete, finalize the deal to generate a unique deal ID. This ID is essential for activating the deal in your DSP and for tracking it within Maestro.

Meta-deals 

Meta-deals are parent deals that aggregate multiple child deals of the same type, that is Auction packages, Preferred deals, or Private auctions, into a single deal ID. This lets you simplify targeting by using one meta-deal ID instead of managing individual child deals separately. For more information, see Create meta-deals.