Overview

Publishers use ad formats to set the behavior, shape, and size of displayed ads. By configuring ad format targeting, you ensure to reach inventories where the ads match the specified behavior, shape, and size. For more information about creative specifications of the ad formats, see Open RTB creative specs.

Access

To access ad format targeting, select Media Planning from the navigation menu. The ad format targeting options will appear in the Targeting panel. You can also access ad format targeting directly from the line item page. For more information, see Create line item: targeting.

Configure ad format targeting

To configure ad format targeting, follow these steps:

1. In the Targeting section, expand the Ad format tab. 
2. Select the ad format type: Display, Video In-Stream, Native, Video Out-Stream, or Audio. 
3. For the Display option, in the Creative sizes field, choose the sizes of creatives you wish to target. The list of creative sizes is ordered by volume availability in descending order; the ones with the most available volume are shown at the top. ⚠️ Warning: the targeting is post-bid, meaning that while bid requests include all available sizes, the filtering process occurs after the bid response is received. Once the bid response is evaluated, only the creative sizes that meet the targeting criteria will be included for delivery.
4. For video targeting, configure the video targeting settings. For more information, see Video targeting settings. 

As you narrow the targeting criteria, the inventory insights update in real time. For more information, see Get inventory insights.

Configure advanced formats

Advanced ad formats are ad formats with preconfigured specific behaviors. To configure them, follow these steps:

1. In the Advanced format section, click Select advanced format(s).
2. Before selecting the right ad formats, take the following actions:
   • Check the ad format avails. When you select an ad format, you will see inventory availability for this format only.
   • Search for ad formats using the search bar.
   • Check the list of all available ad formats along with their acceptable sizes in pixels. ⚠️ Warning: depending on the channel, device, and environment set in the Inventory section of the Targeting panel, the ad formats panel will order the formats starting from the ones with the most avails at the top. 
   • View an ad format example GIF presenting the ad behavior by holding the pointer over the image next to the selected ad format's name. By clicking on the example GIF, you will be taken to the selected ad format’s detailed description in the ad format gallery.
3. Select relevant ad formats.
4. Click Confirm.

When you close the Advanced formats panel, the selected ad formats appear in the Targeting panel, and the inventory insights update accordingly. For more information, see Get inventory insights.

Video targeting settings

The following table presents the video targeting settings and their description.