Overview

Buyer/partner seat targeting lets you target specific buyer or partner seats within a DSP, ensuring deals are directed to DSPs with available inventory and enabling more informed decisions-making. 

Partner seats are accounts that are directly managed by the DSP. By selecting partner seats, you make the deal available through the DSP itself, enabling the DSP to control and distribute inventory to buyers active on its platform.

Configure buyer/partner seat targeting

To configure buyer/partner seat targeting, follow these steps:

1. In the Media Planning module, from the Buyer seats dropdown, select a buyer seat. 
2. If applicable, from the Partner seat dropdown, select a partner seat. You can either target a buyer seat or a partner seat (not both). ⚠️ Warning: targeting the partner seat might not be available in your account. 

As you select buyer or partner seat targeting, the Bid Requests chart in the Inventory Insights section updates in real time. For more information, see Get inventory insights.

The following rules apply to the Bid Requests chart: 

• If no buyer/partner seats are selected, the chart shows the five DSPs with the highest number of bid requests. 
• If no historical data on bid requests exists for any of the selected buyer/partner seats, a "No data" message is displayed. 
• If historical data is available only for some of the selected buyer/partner seats, the chart displays data solely for those with bid requests. 
• The chart displays the daily bid request counts for the targeted DSPs. The cumulative number of bid requests for the DSP with the highest count is shown on the left, while a daily breakdown for all selected DSPs is presented on the chart.
• The chart displays bid request estimates, not avails estimates. 
  • Bid request estimates: the estimated volume of bid requests sent by Equativ to partner DSPs for buyers to bid on, based on real-time data and DSP targeting criteria. 
  • Avails estimates: the total volume of available ad opportunities, based on historical traffic