Creative enhancement compatibility matrix
Overview
This article covers the creative enhancements available in Equativ, their supported inventory types and device compatibility, and the format-specific limitations that apply to their use.
Available creative enhancements
The table describes the available creative enhancements, their supported inventory formats, and device compatibility:
CTV or OLV corresponds to instream inventory. Outstream refers to display supply that Equativ lets you use for outstream video.
| Enhancement type | Inventory type | Device compatibility | Description |
|---|---|---|---|
| Captions | CTV or OLV | Desktop, mobile, tablet, CTV | Adds captions to video ads so viewers can read the message when the sound is off. |
| Captions | Outstream | Desktop, mobile, tablet | Adds captions to video ads so viewers can read the message when the sound is off. |
| Countdown | CTV or OLV | Desktop, mobile, tablet, CTV | Adds a countdown timer to a creative to highlight a deadline for launches, events, or limited-time offers. |
| Countdown | Display | Desktop, mobile, tablet | Adds a countdown timer to a creative to highlight a deadline for launches, events, or limited-time offers. |
| Countdown | Outstream | Desktop, mobile, tablet | Adds a countdown timer to a creative to highlight a deadline for launches, events, or limited-time offers. |
| Headline | Display | Desktop, mobile, tablet | Adds a manually entered headline and optional supporting text alongside a creative. |
| Headline | Outstream | Desktop, mobile, tablet | Adds a manually entered headline and optional supporting text alongside a creative. |
| QR code | CTV or OLV | Desktop, mobile*, tablet*, CTV | Adds a scannable QR code to a video or CTV ad that links to a landing page. |
| Shoppable | CTV or OLV | Desktop, mobile, tablet, CTV | Creates an interactive experience around a creative using product tiles and call-to-action buttons. |
| Shoppable | Display | Desktop, mobile, tablet | Creates an interactive experience around a creative using product tiles and call-to-action buttons. |
| Shoppable | Outstream; only when Is Overlay is disabled | Desktop, mobile, tablet | Creates an interactive experience around a creative using product tiles and call-to-action buttons. |
| Sports ticker | CTV or OLV | Desktop, mobile, tablet, CTV | Displays the latest sports scores and upcoming games for selected leagues or teams, including PGA Tour golf coverage. |
| Sports ticker | Display | Desktop, mobile, tablet | Displays the latest sports scores and upcoming games for selected leagues. |
| Sports ticker | Outstream | Desktop, mobile, tablet | Displays the latest sports scores and upcoming games for selected leagues. |
| Weather | CTV or OLV | Desktop, mobile, tablet, CTV | Displays a multi-day weather forecast for the city where the ad is served. |
| Weather | Display | Desktop, mobile, tablet | Displays a multi-day weather forecast for the city where the ad is served. |
| Weather | Outstream | Desktop, mobile, tablet | Displays a multi-day weather forecast for the city where the ad is served. |
| Weather - Daily outlook | CTV or OLV | Desktop, mobile, tablet, CTV | Displays a daily weather forecast and environmental indicators for the city where the ad is served. |
| Weather - Daily outlook | Display | Desktop, mobile, tablet | Displays a daily weather forecast and environmental indicators for the city where the ad is served. |
| Weather - Daily outlook | Outstream | Desktop, mobile, tablet | Displays a daily weather forecast and environmental indicators for the city where the ad is served. |
* Mobile and tablet devices aren't recommended for QR Code.
Format-specific limitations
Creative enhancements have the following format-specific limitations:
- Shoppable: when Is Overlay is enabled, only display and CTV or OLV are supported. Outstream isn't supported.
- Sports ticker: golf coverage is available through PGA Tour (Golf) for the Teams parameter, for CTV or OLV only. Golf is part of Sports ticker, not a separate enhancement.
- Sports ticker: display and outstream support one league per enhancement. CTV or OLV supports a combination of whole leagues and individual teams, with a maximum of 75 selected teams.
For more information about configuration options, see Creative enhancement parameters.