Get started with activation
Overview
The Activation module is an end-to-end buying solution that extends the capabilities of Maestro to provide a single platform for Equativ premium inventory curation and trading. It lets you manage advertisers, deliver campaigns, organize line items and creatives, and monitor performance in real time.
With the Activation module, you get access to the entire Equativ inventory, without the need for an external DSP. You can easily forecast available inventory, on-board and package first-party data, and access third-party audience segments, all within an intuitive user interface. To reduce barriers, especially for small businesses, we offer transparent fees, without any minimum commitment.
Access
To access Activation, log in to Maestro. Then, select either Advertisers or Campaigns from the navigation menu.
Object hierarchy
In the Activation module, campaign management is structured around four main object types, each playing a distinct role in the setup and delivery of advertising activity. The following table outlines these object types and their descriptions.
| Object | Description |
|---|---|
| Advertisers | An advertiser is a client or brand on whose behalf ads are served. For more information, see Create and manage advertisers. |
| Campaigns | A campaign lets you manage groups of line items that share the same parameters, such as start and end dates and frequency capping. For more information, see Create and manage campaigns. |
| Line items | A line item is a strategy defined by the advertiser, such as budget, targeting, and amount of impressions. Each line item contains a single creative. For more information, see Create line item: general settings. |
| Creatives | A creative is the actual advertisement displayed to the users, which can be an image or script. For more information, see Set up and manage creatives. |
The following diagram illustrates the object hierarchy in the Activation module.
