Overview

Once you've created an advertiser, you can launch a campaign. This guide walks you through setting up a campaign, choosing budgets, selecting delivery modes, and applying delivery capping. It also includes examples to show how different settings affect delivery, helping you make the most of your budget.

Access

Select Campaigns from the navigation menu.

Create campaigns

To create a campaign, follow these steps:

1. Select Campaigns from the navigation menu. 
2. Select the + New campaign button at the top right of the page. 
3. In the Campaign name field, enter the campaign name.
4. In the Currency field, select the currency for your campaign.
5. In the Start date field, select the start date of your campaign. You can set the start date for a campaign or line item only if it is today or a future date. Dates in the past aren't allowed.
6. In the End date field, select the end date of your campaign. 

   Line item dates must fall within the campaign’s start and end dates and cannot be set outside the campaign’s date range.

   By default, line items inherit the start and end dates of their campaign. However, if you manually set a line item’s start or end date to differ from the campaign’s dates, the line item will no longer inherit future updates. Inheritance resumes automatically when you realign the line item’s dates to match those of the campaign.

    

7. In the Timezone field, select a timezone.
8. In the Advertiser field, select an advertiser.
9. In the Price field, select either the CPM (Cost Per Mille) or CPC (Cost Per Click) pricing model, then enter your bid amount. The bid price is the maximum amount you are willing to pay, and it will be displayed in the currency selected in the Currency field. Your bid amount depends on the selected pricing model: 

• If you select the CPM model, the bid represents the maximum amount you're willing to pay per one thousand impressions. 
• If you select the CPC model, the bid represents the maximum amount you are willing to pay per click. However, the system doesn’t bid directly on clicks. Instead, it bids on impressions with the goal of achieving your target click price. A prediction algorithm calculates a maximum CPM bid that focuses on impressions likely to result in clicks at or below your CPC bid. Additionally, the campaign is optimized to prioritize inventory where the expected cost per click aligns with your CPC target. 

  The CPC goal is a target, not a guarantee. Actual performance might vary depending on market conditions, competition, and audience behavior.

   

  The price mustn't exceed €50 or its equivalent in other currencies. For non-euro currencies, the system will convert the amount to Euro based on the current currency exchange rate and issue a warning if it exceeds €50.

   

10. In the Delivery Capping field, set an overall or daily limit for your budget or units (impressions). You can select up to four of the following criteria: 

• Overall budget: the maximum sum you are willing to spend throughout the duration of the campaign. 
• Overall units: the maximum number of impressions that you want to deliver. 
• Daily budget: the maximum sum to spend on your campaign per day. 
• Daily units: the maximum amount of impressions to be delivered per day. For more information, see Delivery capping scenarios.

11. In the Volume field, select the volume for your budget or units (impressions).
12. In the Delivery mode section, choose between Asap and Even. Select Even if you want to distribute your advertising budget and impressions evenly over the selected campaign duration, whether daily or overall. Choose Asap if you prefer to spend your daily budget quickly and meet your delivery goals as soon as possible. You can also combine delivery capping with delivery modes. For example, set the overall budget or units to Asap for quick delivery, while using Even for the daily budget or units to ensure consistent and optimal delivery throughout the day, provided inventory allows.
13. In the Frequency capping field, set the number of impressions per a given timespan. Frequency capping refers to the number of impressions displayed to a user within a specified time period, such as per hour, per calendar day (from 00:00 to 23:59), per week, or over the lifetime of the campaign.
14. Select Create. 
15. In the Campaign Confirmation window, select Yes, confirm.

Your new campaign will appear at the top of the Campaigns list.

Manage campaigns

Campaigns can be managed through various actions that let you modify their settings, duplicate them, archive or unarchive them, and view their change log. Specifically, you can:

• Edit: to edit a campaign, click the three-dot icon next to its name and select Edit. In the Edit campaign window, make your changes and click Save. ⓘ Note: when editing a campaign to extend its end date, you must also update the associated line items. Otherwise, the change won’t be applied, and the campaign and line items won't deliver. 
• Duplicate campaigns: you can duplicate existing campaigns with associated line items to reuse previously successful campaign settings and save the time of creating new ones. To duplicate a campaign, click the three-dot icon next to its name and select Duplicate. Optionally, modify the campaign settings and select Duplicate a campaign to save the changes.
• Deactivate/Activate: You can deactivate a campaign to temporarily put it on hold. To deactivate a campaign, click the three-dot icon next to the relevant campaign and select Deactivate. To reverse the action, select Activate. ⓘ Note: besides deactivating the whole campaign, you can also deactivate individual line items within it.
• Archive/Unarchive: to archive a campaign, click the three-dot icon next to its name and select Archive. To reverse this action, select Unarchive. ⓘ Note: when you archive a campaign, all of its child line items will also be archived.
• View history: to display a campaign change log, click the three-dot icon next to its name and select View history. The Related histories card contains links to the histories of the campaign's line items.

Delivery capping scenarios

This section outlines different delivery scenarios to demonstrate how various delivery capping options and delivery modes affect campaign delivery. These examples show how these settings work in practice and their impact on the pacing of your campaign.

Example 1: daily budget oriented

The settings for this delivery scenario are as follows:

• Overall budget: $10,000 with the Asap delivery mode 
• Daily budget: $1,000 with the Even delivery mode 

The effects of this delivery scenario are as follows:

• The campaign will stop once its overall budget, that is $10,000, is reached.
• The daily budget, that is $1,000, is paced evenly over the entire day and reached by the end of the day if the campaign gets enough supply.

Additional daily/overall impressions

In addition to the Overall budget and the Daily budget, you might wish to add Daily units (impressions) and Overall units (impressions). In case of such combinations, make sure you add an appropriate CPM in the Price field to avoid that the most restrictive delivery capping leads to unwanted results. The following example illustrates this case:

• Price (CPM): $2
• Overall budget: $10,000 with the Asap delivery mode 
• Overall units (impressions): 5,000,000 impressions with the Asap delivery mode 
• Daily budget: $1,000 with the Even delivery mode 
• Daily units (impressions): 500,000 with the Even delivery mode 

In this example, the Daily units of 500,000 impressions will cost $1,000 as the Price is set to $2 (500,000 * 2 / 1,000 = $1,000). If the Daily budget was less than $1,000 or if the Price (CPM) was greater than $2, the campaign wouldn't be able to buy 500,000 ad impressions.

Example 2: overall budget spent evenly over campaign duration

The settings for this delivery scenario are as follows:

• Overall budget: $10,000 with the Even delivery mode 

The effects of this delivery scenario are as follows:

• The campaign will run until the specified end date and the specified budget will be spent.
• The overall budget is divided by the number of days and the resulting daily budget is delivered.
• The delivered daily budget might vary slightly from day to day.
• To account for traffic fluctuations, the pacing algorithm aims to be 5% ahead of target for campaigns with over 12 hours left.

Instead of an Overall budget, you can set an Overall units (impression) delivery capping. The resulting delivery scenario effects mentioned above will be identical. As an additional safeguard, you can add a Daily budget or a Daily units (impressions) delivery capping. In this case, make sure you set the delivery mode to Even for both.

Adjusting the campaign end date to an earlier time after it has started must be done with caution, as the daily delivery capping will automatically increase to compensate for the shortened campaign time frame.

Example 3: Asap delivery

The settings for this delivery scenario are as follows:

• Overall budget: $10,000 with the Asap delivery mode 
• Overall units (impressions): 5,000,000 impressions with the Asap delivery mode 
• Daily budget: $1,000 with the Asap delivery mode 
• Daily units (impressions): 500,000 impressions with the Asap delivery mode 

The effects of this delivery scenario are as follows:

• All delivery cappings are delivered as fast as possible.
• None of the targets are delivered throughout the campaign’s duration.
• Once the daily cappings are reached, the campaign will pause for the rest of the day.
• Once the overall cappings are reached, the campaign, including its line items, will stop entirely. This can happen well ahead of the scheduled end date.

Use the Asap delivery modes with caution since the budget could be spent within a few minutes and there might not even be any time for optimization.

Combining line item and campaign delivery capping

You can optionally set a CPM, that is, bid price, defined in the Price field, and delivery capping at both the campaign and line item levels to help optimize delivery. Keep the following in mind:

• CPM behavior: the CPM set at the line item level overrides the one set at the campaign level. This allows for more flexible pricing. For example, you might set a higher CPM for line items with tighter targeting or premium placements, and a lower CPM for broader or less competitive inventory.
• Delivery modes at line item level: line items don't have their own delivery modes and they always follow the campaign’s mode, either Asap or Even. However, you can set separate delivery cappings for each line item.

Suppose a display campaign has five line items, each with a different banner size. The campaign has a daily budget of €5,000 and uses the Even delivery mode. Over time, you notice that most of the budget is spent by just two line items. To balance delivery, you could assign a daily budget of €1,000 to each line item. This ensures that once a line item reaches €1,000 in spend, it stops delivering for the day, giving other line items more opportunity to spend.

Remember that line items won’t ramp up delivery to hit their own daily budgets, only campaign-level pacing does that. If a line item is underdelivering, check its targeting or price settings rather than assuming it will automatically scale.