Overview

The Troubleshooting tool helps identify and resolve issues that might affect line item performance. Its Bid Status chart visually shows, with exact numbers, where ad opportunities exit the auction process. It also provides detailed bid status statistics, offering valuable insights to help resolve issues efficiently.

Access

To troubleshoot a line item, select Troubleshooting from the navigation menu. Alternatively, go to Campaigns, click the desired campaign, find the relevant line item in the list, click the three-dot icon next to it, and select Troubleshooting.

Troubleshoot line item

To troubleshoot a line item, follow these steps:

1. Select Troubleshooting from the navigation menu. Alternatively, go to Campaigns, click the desired campaign, find the relevant line item in the list, click the three-dot icon next to it, and select Troubleshooting.
2. From the Type dropdown, select Campaign.
3. In the Campaigns field, select a campaign.
4. In the Line items field, select a line item that you want to troubleshoot.
5. In the Publisher field, select a publisher.
6. In the Period field, specify a time period of up to 30 days.

After selecting the line item, you can click the ˅ icon to expand and view its details.

The line item's details will appear in the Troubleshooting result section.

Review troubleshooting results

To fully understand and address troubleshooting results, review the General metrics alongside the Bid Statuses chart, which visualizes the progression and reasons for ad opportunities exiting the auction process.

General metrics

The General metrics section summarizes the following key metrics: 

• Bid requests 
• Bid rate (Bids / Bid requests) 
• Win rate (Wins / Eligible bids) 
• Delivery rate (Impressions / Wins)

Bid statuses 

The Bid statuses chart visually represents, with numbers, the stages and the reason why ad opportunities exit the auction process. For example, in case of a delivery rule being responsible for your line item's delivery issues, you would see that a large number of bids aren't considered as eligible bids and that most of these have the bid status "Blocked by a delivery rule". In such a case, you would then reach out to the publisher to check their delivery rules for errors.

The chart displays the following metrics:

• Bid Requests: the ad opportunities that were sent as bid requests to the selected seats. 
• Bids: the bids placed by buyers on the ad opportunity, also known as bid responses.
• Eligible bids: the eligible bids that haven't been filtered by publishers or Equativ's rules prior to the competition.
• Wins: the ad opportunities that won the internal Equativ competition.
• Impressions: the client-side impressions, representing the counting pixels triggered by the browser when rendering the creative.

And it presents:

• the percentages/absolute numbers of bid requests, bids, eligible bids, wins and impressions that exited from or remained in the auction process.
• a breakdown by bid status, providing valuable insights into the reasons why the ad opportunities exited the auction process.

For definitions and information on how each bid status can help troubleshoot line items, see Metrics and bid statuses.

The following example indicates that 99.96% of the initial bid requests didn't progress to the next step—that is, Bids—and that 99,75% of these ad opportunities exited the process due to the bid status "Answered with No bid status".

No bid status 

The "No bid" status occurs at the bid request level and provides reasons why demand partners didn't bid on ad opportunities. For example, the "Deal floor not reached" status means the floor price wasn't reached. The "Answered with No bid" breakdown shows the percentage of lost bid requests for each "No bid" status and suggests solutions if applicable. 

ⓘ Note: If you select a publisher in the Publisher field of the Troubleshooting section, only the total count of "No bid" statuses is shown, without the detailed breakdown.

For a complete list of all "No bid" statuses, see No bid statuses.

No metrics available 

If you get the message "This line item has no available metrics for this date" after selecting the line item, the DSP you have selected is currently not configured to receive the type of inventory targeted in your campaign. To get troubleshooting data you might need to modify one or more of the geo-targeting, format type, or device type settings currently set in your DSP. 

Reach out to your DSP support directly to request the change and/or contact Equativ via sbc-support@smartadserver.com if you need help troubleshooting your line item.