Contact support
    • Managed services
    • Managed services: creative specifications

    Creative specifications: Equativ network

    Table of Contents

    Overview Display creative specifications Banner creatives Equativ Story creatives Video creative specifications In-stream/Out-stream video creatives (desktop, mobile, tablet) Video tags Companion banner creatives CTV/OTT video creatives

    Overview

    This page contains creative specifications for fully managed campaigns as part of Equativ’s managed services.

    Display creative specifications

    Equativ accepts third party tracking pixels for all display creative formats.

    Elements Specifications
    File formats HTML (one single file), ZIP, GIF, JPG, PNG
    HTML creatives: clickthrough URL management

    Creatives must comply with the IAB’s clickTag standards.

    The creative must contain var clickTag="" so Equativ can insert its clicktag macro.

    The clickthrough URL must be URL-encoded and is passed to the ad as the value of the clickTag= parameter set in the ad URL. For example, if the clickthrough URL is https://www.example.com, then the ad URL is: index.html?clickTag=https%3A%2F%2Fwww.example.com

     

    The following example illustrates the application of the clickTag variable:

    <script type="text/javascript">
function getParameterByName(name) {
var match = RegExp('[?&]' + name + '=([^&]*)').exec(window.location.search);
return match && decodeURIComponent(match[1].replace(/\+/g, ' '));
}
var clickTag = getParameterByName('clickTag');
</script>
    HTML creatives: ZIP file format

    Creatives must comply with the IAB’s zip file packaging rules.

    ZIP files must contain:

    • one single ad only; multiple ads are not allowed
    • one ad size only; e. g. 300x250
    • one index.html file which is the starting point of the ad

    Example contents of a “300x250.zip” file:

    • index.html
    • css/…
    • img/…
    • …
    Inventory availabilities Volume availabilities depend on the creative dimensions. Get back to your contact at Equativ for detailed availabilities.
    Sizes 88x31, 120x20, 120x60, 120x90, 120x240, 120x600, 125x125, 160x600, 168x28, 180x150, 200x200, 216x36, 234x60, 240x400, 250x250, 300x50, 300x100, 300x250, 300x600, 300x1050, 320x50, 320x100, 320x250, 320x480, 336x280, 468x60, 480x320, 640x1136, 720x480, 728x90, 750x100, 750x200, 750x300, 768x1024, 800x250, 800x600, 970x90, 970x250, 970x500, 1024x768, 1030x590, 1080x1920, 1800x1000, 1920x1200

    Equativ Story creatives

    Element Specifications
    Duration recommended: 2 secs to 15 secs per slide
    File formats
    • image: PNG, JPG, GIF or
    • video: MP4

    Equativ recommends providing at least two videos or images to build the Story creative.
    Slides
    • recommended: max. 5 slides; more slides accepted if needed
    • recommended size: 300x600
    Weight
    • images: max. 400 KB
    • MP4 video: max. 2 MB

    Video creative specifications

    In-stream/Out-stream video creatives (desktop, mobile, tablet)

    These specifications follow the most frequently used specifications in the industry. Other values are allowed as long as the weight does not exceed 50 MB per video file with an aspect ratio of 16:9 or 4:3.

    Element Specifications
    Aspect ratio recommended: 16:9
    Bit rate
    • recommended for video: 800 kbps
    • recommended for audio: 128 kbps
    Duration
    • from 5 secs to 60 secs
    • recommended: 15 secs
    • more than 60 secs available on demand
    File formats WebM, MP4 (HTML5), MOV
    Frame rate up to 30 fps
    Size
    • recommended: 1280x720 or 854x480
    • min. size: 640x360
    • max. size: 2560x1440

    Video tags

    Element Specifications
    File formats
    • VAST 2; must include MP4 and WebM video files
    • VAST Wrapper; maximum recommended level: 1 level
    • VPAID 2 (HTML5); recommended to  include HTML5 VPAID (JS) and MP4+WebM video files

    Companion banner creatives

    These specifications follow the most frequently used specifications in the industry. Other values are allowed, as long as the weight does not exceed 250 KB per companion banner.

    Element Specifications
    Duration of animation max. 30 secs
    File formats JPG, PNG, GIF
    Size recommended: 300x250, 300x60
    Weight recommended: max. 200 KB

    CTV/OTT video creatives

    Element Specifications
    Aspect ratio recommended: 16:9
    Bit rate min. 20 mbps
    Duration
    • recommended: 15 secs and 30 secs
    • 60 secs upon request
    File formats
    • recommended: MP4 and MOV - or
    • VAST 2 - or
    • URL of hosted video file
    • also accepted: HLS, WebM, FLV, MPEG
    Frame rate
    • 30 fps
    • at this time, VPAID is not supported because third party viewability measurement is not supported;
    • Keep in mind: All VAST tags and tracking pixels must be secured and start with https://
    Size
    • 1280x720 (1920x1080 for Hulu inventory)
    • max. 2560x1440

    RELATED ARTICLES