Overview

Maestro is a platform that connects media buyers who are looking to purchase advertising space (demand side) with publishers who sell their ad inventory using the Equativ Monetization Platform (supply side). 

It includes two main modules, that is, Media Planning and Activation, each designed to address different needs on the demand side, and is complemented by powerful troubleshooting and reporting tools.  

The following is an overview of each module: 

• Media Planning: Media Planning is used to discover the supply from the Equativ’s publishers and forecast how many ad opportunities are available. It integrates with third-party demand-side platforms through a deal ID. We recommend it to customers who want to use third-party demand-side platform solutions.
• Activation: Activation is used to discover the supply from the Equativ’s publishers and convert it into an actual campaign or a deal without the need of integrating with third-party demand-side platforms. We recommend it to customers who want to use Equativ as a demand-side platform.
• Troubleshooting: Troubleshooting helps identify and resolve issues that might affect line item performance. It visually displays, with exact figures, where ad opportunities exit the auction process. Additionally, it provides detailed bid status statistics, offering valuable insights to efficiently address issues.
• Reporting: Maestro offers a set of reporting tools designed for immediate and in-depth analysis, including Instant Insights for real-time results, Instant Report Builder for comprehensive statistics, and report lists for a detailed overview of all reports.

Access

To log in, go to Maestro and enter the email address associated with your account and your password. Alternatively, click Log in with Google if you have a private or corporate Google account. For this single sign-on (SSO) mechanism to work, the email address associated with your Google account must be identical to the email address associated with your account at Equativ.

Use top navigation

Global search

The global search bar is a unified search entry point that lets you find deals, campaigns, line items, advertisers, and sitelists in a single search, without needing to switch company context first.

If you have access to multiple companies, the global search bar searches across all of them by default. You can narrow your search to a specific company by selecting it from the Company dropdown.

You can search for:

• Campaigns by campaign name or campaign ID
• Deals by deal name or deal ID
• Line items by line item name or line item ID

To use the global search bar, click the search bar in the Maestro interface, enter a keyword, name, or ID (such as a deal name or campaign ID), and click a result to navigate directly to the selected item.

Maestro AI agent

The Maestro AI agent processes natural language inputs to execute deal creation, search, and troubleshooting workflows directly within the platform. For more information, see Get started with Maestro AI Agent.

Profile menu

Click your name in the top-right corner to access:

• Language: change the interface display language.
• Company: switch between companies you have access to.
• Help centre: browse guides and documentation.
• Support: contact the support team.
• Disconnect: log out of your session.